5 PPC Tips that Can Change the Entire Direction of Your Campaign

Pay Per Click (PPC) is one of the reliable and stand alone marketing strategies that allow businesses to expand their online visibility, generate immediate traffic and reach potential customers in the market. Nevertheless, without the correct approach things can go in a wrong way and may cost you plenty in the end.

If you are not able to achieve satisfactory outcomes from your campaign, tips given below can surely help you get there-

1. Negative Keywords

Negatives keywords are the ones that can bring the volume of traffic, but may not help you to achieve the final goals, which can lead to waste of your advertisement budget. Therefore, it is equally crucial for you to select the negative keywords for your campaign with caution.

2. Geo-Targeting

It is essential for you to target your ads in areas or geographies where your customers live. Ignoring this factor can be a costly mistake, as you may end up achieving clicks from non-targeted audience that will not convert into sales. It may also contribute in increasing the bounce rate for your site.

3. Appropriate Landing Pages

Once you achieve a click for your ad, role of a landing page becomes crucial to achieve the desired results. Thus, you must make sure that the landing pages you choose are appropriate, impressive and offer what was promised in the advertisement.

4. Competitor Monitoring

It gives you the insights to the success of your competitors in the market. You can use various available tools to get these insights to make your marketing strategy. For e.g. knowing keywords that are doing well for your competitors can help you take better decisions.

5. Campaign Analysis

You must analysis your campaign in order to make the required tweaks. Campaign analysis gives you the privilege to find what is leading or can lead to maximum conversions. Data that your PPC ads produce allows you to know their usefulness and reliability.

These tips can surely help you enhance performance of your campaign, but you may still need help from professional PPC services New York to enjoy all the benefits it can offer. Therefore, you must look for a Google certified firm to manage your campaign. These firms have experts with years of experience in the arena. You can use their expertise in order to ensure rapid growth and quick ROI.

Did you know about these SEO trends that hold the key to future?

SEO changes every year mainly to enhance user experience on the search engines. However, businesses often show their concern about these changes because they are unsure about their approach and metrics used to measure the effectiveness and outcomes of their campaign. Therefore, it becomes essential to hire reliable SEO services in New York to get the professional help.

Nonetheless, few latest SEO trends that can help you rule in the future are given below-

1. Mobile is the Key

From 21 April 2015, Google’s latest mobile-friendly algorithm took place that includes responsive website usability factors in mobile searches. It means that sites that are not optimized for mobile will lose on potential leads and conversions because they will notice a significant drop in the mobile traffic percentage. Thus, you need to be extremely serious about the mobile-friendly site. 

  2. Video SEO is not optional 

Online videos have become an incredible source for sharing information. YouTube in the second largest search engine after the Google and it also owns the most watched and shared videos on the social platforms. Hence, it is not that difficult to understand the huge reach that videos naturally have. Video SEO considerably increases your chances of appearing in organic searches.

 3. Content still the king
 

It barely matters which update takes place in SEO, good quality content will always remain a vital factor to succeed. Search engines can easily detect the quality of content and if its well-written, unique, and provides informative information, you will definitely be rewarded with more traffic, leads, and conversions.

 4. Measure ROI not keyword ranking

It is good if your keywords are ranking on the first page of the search engines, but it does not mean that you have achieved your goals. Yes, you need to shift your focus on ROI instead of worrying about ranking of the keywords only. Use various analytics tools to measure the success of your marketing campaign.

If you find the best SEO services in New York to manage your campaign, you can feel assured that they will consider all crucial factors given above. These companies have experienced marketers that always stay updated with the latest trends of the market. These experienced professionals always develop a unique plan based on specific needs of the clients.

Stay ahead of the game with latest SEO techniques!

SEO marketers require staying abreast with the latest marketing trends and techniques in order to keep the competition edge. Traditional marketing methods are no longer in trend since the time Google has updated its algorithm.

Following are few latest SEO trends to watch for in 2015-

Content remains the king!
Content has always been the king, but since Google has updated its search engine algorithm focuses on quality content has increased. Less focus is on keyword saturation and more focus is on content. Thus, generating high-quality content with relevant stuffing of keywords is focused.

Rely more on social signals

Changes in search engine algorithms have not just increased the importance of content, but have also made social media an important ranking factor. Quality content with high quality social shares is considered important to elevate results in SERP.

Online security- Another important ranking factor!
Website dealing with online payment requires keeping customers information secure. Proper security measures are ought to be taken for safeguarding the information. This includes using security certificates and https instead of http for enhancing the website security. Subsequently, it helps improving the ranking of website on search engines.

A boost to Mobile-Friendly SEO
With recent Google’s search engine algorithm update regarding mobile friendly website, focus of NYC SEO company marketers have inclined towards it. It is turning out to be another important ranking factor in search engine.

Focus on conversations instead of keywords
With Google’s Hummingbird update in 2013, search engines have changed its searching methods. Now focus is on using meaning full words when making search queries, instead of just focusing on matching up keywords. Long-tail keyword or phrases are given a boost in SEO.

More of visual-based SEO
Visual media elements like graphics, images, and video is becoming widely popular and expected to continue throughout 2015. Quality content with good visual elements is turning out to be an important ranking factor over web pages with just text.

Focus on Return on Investment

Besides just emphasizing on keyword rankings, few more elements that are important are taken into consideration in 2015 that will impact website ROI. Thus, focus is switched beyond link building and keywords, to engaging content that converts leads or sales.

From the above stated points, it is quite clear what latest trends and practices are to be followed in 2015 that will push you ahead of the competition all year.

What steps do SEO experts take to recover a website from Google Penalties?

In the past few years, many changes have been brought in Google algorithms. Panda and Penguin updates were the most buzzed out algorithms that were launched to improve the search results in SERPs. Websites adhering old or irrelevant SEO techniques suffered heavy consequences because of these updates. To name a few of those consequences was drop rankings, lost traffic and penalization from Google.

If your website too suffered penalty because of these algorithms, then only SEO firm offering Google Penguin recovery services can help you recover from those penalties.

Following are few steps taken by SEO experts that will help recover your website from penalties–

• Complete analysis of website – The prime step of SEO experts is do comprehensive analysis of site. This helps in determining the issues that caused penalization. Moreover, proper solution can only be obtained after IT professionals do complete analysis. Following are few things that they will look into is broken links, poor quality content, backlink problems, traffic issues, website errors and more. Google Webmaster tools are used by IT companies for determining the SEO faults on the website.
• Re-optimization of the site – Once issues are determined, optimization of website will be conducted. This process will include certain solutions for improving the ranking of a website on SERP. Experts will make sure to removing errors, broken links, improve content quality, and remove duplicate content by replacing it with original content.  The experts also emphasize on providing relevant information about the business product or service.
• Removal of irrelevant backlinks – Backlinks play an important role in ranking of website on SERP. There needs to be quality backlinks because in SEO no longer old backlink approach is followed that used to be obtained from directory submission or article submission. Websites following old method are penalized by Google algorithm. Thus, link audits and find issues on web pages has become necessary for web marketers in order to provide their clients website good rankings and traffic in SERPs.
• Evaluation on the basis of suggested guidelines–Besides implying expert SEO skills in improving ranking of a website, experts also give recommendations of removing web pages to site owners, if that is hampering the traffic and ranking of website.
• Sending reconsideration request – Companies providing Google Panda recovery services will also make sure to send reconsideration requests on behalf of client that will help try removing penalties.

4 Advanced SEO Techniques that are expected to Rule in 2015

Search Engine Optimization (SEO) is an evolving process and has significantly changed in the recent years. However, with every change, it has become more sophisticated. It also brings the need for marketing experts to refine their skills in order to achieve desired outcomes.

Therefore, SEO firm in NYC handling your campaign should have experts with latest skills to ensure compliance with the recent search engine guidelines. Some of the Search Engine Optimization techniques that are expected to rule in 2015 are given below.

1. HTTPS- Everyone wants the web world to be more secure and Good have taken an initiative towards it. This is the reason why Google has begun to emphasize on the usage of Hyper Text Transfer Protocol Secure (HTTPS) that ensures that the site is encrypted and cannot be hacked. Google has begun to consider HTPPS as a ranking factor, which means it is another essential in 2015.

2. Mobile Optimization- It was found that 40% of the organic traffic came from mobile devices in 2014. On the other hand, numbers of smart phone users are growing rapidly, which means that having a mobile optimized site is a primary requirement. A recent update from Google also revealed that sites that are not mobile friendly would experience a major downfall in their overall mobile traffic.

3. Video Marketing- 2014 was a big year for the video, as importance of YouTube brand engagement grown significantly. Therefore, if you still have not used videos, time has come to optimize your YouTube channel and get started with this marketing technique. You need to produce videos that will encourage sales and contain actionable links.

4. Better Social Engagement- Social media is an incredible platform to increase user engagement. However, users also expect solutions for their problems from brands that they follow. Therefore, you need to enhance your social engagement by listening to your audience and provide them information that they are looking for. Do not forget that social media is not just a marketing platform for you.

Whenever searching for SEO firms in NYC, it is essential to look for a certified company. Always look for an organization that stays updated with the modern industry trends and uses authentic and proven techniques to deliver desired outcomes. SEO mistakes can prove extremely expensive, thus you need to make sure that you make a balanced decision.

Common SEO mistakes that can affect your website ranking

With change in Google algorithms, old SEO tactics are no longer in application. Google is changing its algorithm to deliver quality and relevant results to users.

With the need to work according to the changes being made, web marketers ought to commit mistakes (probably due to SEO misconceptions).

Following are few common mistakes that are made by search engine optimization web marketers of NYC-

Unrealistic SEO expectations

Expecting a website to rank on top search results pages instantly is something unrealistic. Making the way to the top SERP requires good SEO campaign. Days are long gone when old effortless SEO tactics were good to get ranking. Presently, one needs to spend time and money for a successful SEO campaign.

Duplicate or poor content

High quality websites get the opportunity to rank on top SERP. The word high quality means, website that meet up to the mark of search engine algorithm. Displaying unique and original content is prime factor for obtaining ranking. Websites with duplicate content suffers from the penalization of Google.

Duplicate title tags

Title tags helps in determining what the page is about. Google search engines use title tags to depict about the page. Hence, this plays a major role in ranking factor. Similar title tags on multiple pages hamper the ranking of website, thus these needs to be optimized and unique.

Publishing thin content

Content is the king in search engine optimization marketing. Website with good quality content receives good ranking in SERP, while websites with thin content cannot make their way to SERP. Google provides top ranking to sites that have well written, detailed and user-friendly content.

Broken links

Website with broken links brings negative impact on its reputation and business. Google also does not favor such websites and penalize them for it, which eventually affects its ranking. Proper analytics should be done to fix such errors.

Using wrong keywords

Website with wrong optimization of keywords might get traffic, but loses quality customers. Thus, specific keywords relating with the business product or services must be used.

Other SEO tactics being overlooked

• Avoiding analytics
• Website not being crawled
• Irrelevant anchor text links
• Improper redirects

Conclusion

From the above stated points, it is quite clear which SEO mistakes to avoid. Hence, always implement best SEO strategies that will ensure your brand in top SERP.

Signs that your website has been hit by Panda Update

Panda, Penguin and Hummingbird are the names of Google algorithm updates. Main purpose of these updates is to make improvements in the search engine results. They target websites with poor content, spams, bad link building, and poor SEO. Panda targets web pages that contain low quality and duplicate content.

But, most websites never know issues in their content until they are hit by an update or penalty. On the other hand, most websites do not even know that they are hit by the Panda update. So, how can you know if your site was hit by it?

Following are the signs that can help you in identifying if your site has been hit by Panda –

• Drastically decreased ranking – It is the major sign that indicates about your site receiving a penalty from search engine. Web pages that are hit by Panda suffer drastic decrease in their SERP rankings. They lose all their rankings in just a short period.
• Decreased organic traffic – It is another indicator, which shows that your website has suffered from latest algorithm update. Organic traffic decreases significantly indicating towards issues in your site. Many aspects affect traffic on web pages. This is why it becomes difficult for one to know if their organic traffic suffered due to an update or any other reason.
• Message – Search engine Google leaves a message to websites in their webmaster tools, whenever they are hit by a penalty. These messages contain inclusive information about the penalty and issues in your web pages. It also includes information on how you can improve your mistakes. If you received this type of message from Google, it is a clear indication that you need to change your content marketing techniques.

Reasons behind getting hit by Panda update

Duplicate content – Posting duplicate information on your sites can result into penalty. Algorithms continuously check for the duplicate information on internet.

Poor quality – Since Google now focuses on the quality of SERPs, it has become important to post only top quality content on websites. If you are posting poor quality content on your web pages, it can lead you to penalty. Poor quality includes irrelevant or unnecessary information.

Once you improve your mistakes, you can get back your rankings, organic traffic effectively lifting your penalty. Old search engine optimization techniques have changed now. It is important to change with time to stay ahead in SERPs and prevent Google penalization. You must take the help of IT companies providing Panda recovery services to lift penalty.

Commonly implied SEO strategies for maximum visibility in search results

Online marketing strategies keep on changing from time to time. Staying update with changing strategies is must in order to get good ranking in SERP, as well as traffic.

Following are few strategies implied by experts of SEO company NY or elsewhere-

• Optimize site for mobile search- According to recent studies, there has been an increased use of smartphones and average time of users accessing website from their mobiles is 1.85 hours a day. Looking into the increased use of smartphones and traffic coming on website from mobiles, the need for optimizing sites according to mobile search has become necessary.
• Maintain social media profiles- Maintaining and growing of site presence online is important in order to rank website page on SERP. Staying active on Facebook, Pinterest, Twitter, and more social media profiles help increasing site visibility on SERP.
• Update content regularly- Inbound links have not been outdated, but yes emphasis has been given on to quality inbound links. Producing valuable content is necessary in order to get quality links. This can be done by positing new blogs, press releases and updating site content.
• Long tail keywords work- This is an effective method to get traffic because as compared to short keywords, long keywords have typically less competition.
• Focus on user’s intent- With the update of Hummingbird, Google has changed the ranking factor. Where in past, keywords were matched with pages, Google now focuses on content and user intent.
• Consider HTTPS- With the announcement of HTTPS (Hyper Text Transfer Protocol Secure by Google last year, it has become an essential ranking factor. The site requires to be having an SSL certificate to prove its Hyper Text Transfer Protocol Secure.
• Improve URL structure- Website URL requires to be changed to static.  Keeping simple, yet descriptive and page-related keywords in URLs is must to get top ranking and better click through rates.
• Boost site’s speed- Website speed is a ranking factor in SERP. This is because good website speed provides better user experience, which eventually increases or decreases the conversion rate.
• Emphasis on ROI, not only on the keyword ranking- Ranking of keywords on SERP is no more a successful SEO campaign strategy applied by SEO firm in NYC or elsewhere these days. Nowadays, generating ROI is crucial for obtaining ranking.

Six ways you can recover your site from Google penalty

Any website whether reputable or small can be penalized, if it comes under Google penalty. Violating rules of Google webmaster have made many websites face vulnerable effects.

If you want to panda penalty recovery, here are few ways-

• Manual action- A website receiving penalization from Google will receive a notification. To check the reason behind the penalization, follow the steps-

1. Open Google Webmaster Tools account
2. Click Webmaster Tools Dashboard, click Search Traffic
3. Click Manual Actions
4. Correct the listed problem

• Algorithmic penalty- At times of no manual actions, check algorithmic penalty as the reason behind ranking fall can be algorithmic penalty. Panda and Penguin algorithms are ought to be checked to see the changes that have led to website’s search ranking downfall.
• Panda penalty recovery- Panda algorithm checks content quality. A website needs to standby on providing quality content. To ensure this factor, regular updating of unique and relevant content is mandatory that focuses on both readers and search engines.
• Penguin algorithm recovery- Penguin algorithm checks website backlinks and anchor text distribution. Penguin penalty is result of poor backlinks. To recover from this penalty following are the steps to adhere-

1. Check backlink source- Links coming from irrelevant sources needs to deleted, as this do nothing good for website ranking, instead hampers ranking of website. Webmasters require to contacting source website’s owner and ask them to remove the link.
2. Check anchor text keyword diversity- For linking same keyword or phrase should not be used. Relevant keywords should be used. Moreover, the keywords should point to different pages of a website, instead of just one page.
3. Check content links-Keywords used in contact should be relevant, as irrelevant keywords come to the notice of search engines and they penalize the website.
4. Recovering from de-indexed site- Check website pages indexing by typing site name on www.yoursitename.com. If site same exists, it is not de-indexed, but if it does not exists then it indicates some problem with a website. To recover from this problem, you need to ask Google behind de-indexing your website. Once reason has been determined, take appropriate steps like removing or improving content, improving backlinks and requesting Google to re-evaluate the website.

Stay abreast of the latest Google news-To safeguard site from algorithmic penalty or to know Google panda recovery services, staying abreast with Google news on Moz.com and Search Engine Land is mandatory. This helps keeping website safe from penalization.

How to build quality backlinks on social media?

Quality backlinks were always the backbone of search engine optimization. But, recent Google algorithm updates has increased the importance of quality in backlinks even more. Now IT professionals of SEO companies in New York or other cities are finding new methods to get quality links.

Social media is one of the latest methods for link building. Platforms like Facebook, LinkedIn, Twitter and Google+ are used for internet marketing. These platforms provide quality links from authentic and genuine source. It also improves online visibility while helping Google in indexing of web pages.

But, how can you get quality backlinks from the social media platforms? Answer is –

• Post variety of content on pages or profiles – You should posts quality, original, relevant and sharable content on your social media profiles to gain the attention of other users. It includes content like videos, posts, images, graphics, case studies, infographics and more. This type of information encourages other users to share it, which gains you more backlinks.
• Blogs – You can also use blogs for the link building process. You can write various relevant blogs and post or attach it to your social media pages. It is an ideal way to share information with your followers and visitors. These users may also like and share this content. It will gain you more social signals and links.
• Slide share – You should also create PPT slides related to your website and business. Associate these slides with your social media profiles or page. Earn attention of users and get backlinks as they share it.

Who can provide you quality backlinks on social media?

On the platforms like Google+ and Facebook, you need to identify the sources that can provide you quality results in link building process. Usually, industry experts and customers provide you the most genuine and quality results. Associate your profile or page with industry experts. These experts can mention your website in comments or content, which is very beneficial for SEO. Sharing these experts’ content also gains you more likes and shares. Existing, new or potential clients also increase your online presence with liking and sharing your profiles.

The best SEO companies in New York are now using social media for link building. It is helpful technique to get more social signals and improve SERP rankings. You should do complete research on your industry, customers to form a suitable link building campaign. You can also hire a professional IT company for this job.

What you can expect from PPC management?

PPC or paid search marketing is an effective way of getting your website on top search results.

There are many advantages of hiring PPC services in New York for building effective brand name in market. Following are the strategies implemented by PPC management company-

PPC Strategy

PPC Company implements a strategy by considering present reputation of business in industry sector and competitors. After considering brands reputation, a strategy is developed that helps popularizing brands online presence.

Implementation

Implementation of strategies is second process that is carried out. By building a new campaign or using the existing campaign to create relationship with the network owners, popularize brand amongst audience and get better search results.

Keywords

Appropriate keywords are must to be used in campaign for targeting right audience and not wasting money. Sophisticated techniques are used that covers all essential aspects. Things that are not right for business are avoided for sure.

Ad copy Writing

PPC ads are made according to the selected keywords and landing pages. Strong call to action is used for getting traffic on site. Continuous testing is done by the PPC experts to ensure campaign helps obtain right traffic on website at optimal cost.

Ad Extensions

Ad extension in PPC campaign helps stand out over competitors. Companies missing out this technique are surely lacking some essential aspect that could help increase their brands value.

Tracking

For effective implementation of PPC campaign, right data is essential. Missing out on this aspect in campaign will do nothing good for the brand. Hence, experts make sure they are ready with all essential data that will be used in optimizing the campaign.

PPC Optimization

Optimization of campaign is necessary in order to get optimal results. Ongoing optimization helps in determining whether the campaign is delivering results or not. A slightly high click through rate or a slightly lower CPC can make a huge difference overall to the campaign and search results.

Reporting

Lastly, reports of the campaign are handed over to client. The reports comprise of insight details of PPC campaign (what is done in campaign, strategies implemented, competitor results and performance of campaign). Hence, details of the campaign helps client to determine whether the campaign resulted in favor of their business or not.

If you want to plunge into the world of paid search, then make sure you have hired reliable and experienced PPC experts of the industry.

Have you planned your SEO marketing strategy for 2015?

Search engine optimization is not an isolated department anymore. Things have changed drastically in the SEO world due to regular algorithm updates from the search engines. As we have already entered in 2015, it becomes crucial to plan or alter your marketing strategy accordingly with the help of the best SEO Company in New York. Consider some of the most important factors given below while planning the ideal strategy for your search engine optimization campaign this year.

Best SEO Tools- If you have not used available tools to plan your keyword, optimize internal links, and analysis your campaign, you need to make a fast move. All these tools are crucial, as they give you the opportunity to improve factors such as conversion rate, landing page rankings, and theme of your site.

 Mobile Optimization- It is not a new concept, but you just cannot afford to miss it in 2015. Recent updates from Google again clarified that sites that are not mobile-friendly will face serious issues associated with their rankings in upcoming months.

Social Media Link Building- You need to pay extra attention on social media in 2015, as it is the best platform to build long-lasting relationships with your potential customers. Social citations will play a significant role in top research rankings.

Enhanced Site functionality- Apart from your SEO activities, you rapidly need to work on your site as well. Improve URL structure and organize the link structure, as it will allow you to focus on less links. Also, make sure that your site load quickly on all different device and browsers. Improve functionality of your site to enhance user-experience because this factor is vital for top search rankings.

User based Content- Importance of the content is not hidden from any marketer. However, it is crucial to understand that you are creating content only for users not the search engines. Thus, always make sure that the content you create is flawless, informative and user-friendly.

At the end, we can say that SEO is an evolving process and it is important to stay updated with the changing trends of the industry. Therefore, always make sure that you and company handling your campaign develops a unique and authentic strategy to achieve desired outcomes.

9 Web designing trends expected to see in 2015

Every year, website designs are changing and many more changes are expected this year. Let us take a look at few web design trends that are expected to get popular-

1. Longer scrolling sites- Looking into the increasing trend of mobile devices, many websites have started opting for scrolling instead of linking. It is easy for users to find information by simply scrolling through a page, instead of clicking on links to find information.

2. This method is not only applicable for homepages but for other pages as well like about us, product page and more.

3. Storytelling- Web designs in 2015 focuses on providing an interactive story to users. Via means of content and design, businesses can electively demonstrate their viewpoint. Interactive animation is a plus point and adds a wow factor to a site, if done correctly.

4. Absence of large background imagery- Large header background images used to be a popular trend over the last few years. This used to be the first thing visitors see on a site. To show something unique to users, many sites have stopped the use of large background imagery. They have decided to keep their sites with large headers, but making them background-image free. This not only helps them be in the league of trend, but upgrade their sites speed and performance.

5. Remove non-essential design elements-Earlier websites used to be embedded with heavy designs, images, and colors, but no longer more. Today, most websites have opted for clean and simple site design that comprises of elimination of all non-essential design elements.

6. Fix width site layout- Earlier, sites used to have no fix width that allowed stretching of images and content to the full width of a browser’s viewport. However, today, fix-width trend seems to become popular. This allows them to keep their content centered in the viewport.

7. High quality custom photography- High quality professional and customized photography have gained a front seat in designing these days. It makes site stand out from the crowd, as no one else would have those same pictures.

8. Slide out app like menus- Responsive web design have always been in demand. Besides making website look attractive on mobile, to make site look great on desktop devices as well, flyout/slide out menu has been introduced. This gives an option to introduce a vertical menu on left or right side of the page site.

9. Large typography- Typography is introduced to ensure visitors read the site’s largest type of content.

The based New York based website design company would know all these, and you too should be prepared, because these trends may hold the key to the future.

How social media and link building are connected?

Link building has always been an essential SEO technique. On the other hand, social media marketing has emerged as the most effective search engine optimization technique in past few years. But, are these two connected? If yes, then how?

Link building is the process of creating connections between web pages. These links are crawled by search engine giant Google to provide website a suitable rank in the SERPs. IT professionals use various techniques to build backlinks for websites such as blogging and directories. But, in past few years, social media has developed as an essential link building tool. These platforms are a great method to increase brand awareness.

IT professionals working in any SEO company in cities like NYC use platforms such as Google+, Twitter, Facebook and LinkedIn to earn more links by getting the attention of visitors.

How can you get quality backlinks from social media profiles?

• You can start by posting quality content on your social media profiles. It includes posts, images, videos, graphics, infographics and more.
• You should get involved in the relevant conversations, discussions and chats. It helps you to get attention of users. You can leave your website or profile’s links on chats or comments.

What are the benefits of links created through social media profiles?

High quality – Through these profiles, you can get the high quality backlinks. You just need to create sharable and relevant content (images, videos, infographics etc.) for these platforms. Visitors and followers like or share this content effectively creating backlinks for you. They are considered the best quality links since they are generated by genuine users.

But, you should make sure to use only top quality, fresh and original content for the best results. Information should be relevant to gain the attention of visitors and users. With more quality backlinks, your SERP rankings also increase since Google encourages websites with good and genuine backlinks.

Unlimited linking opportunities – There are unlimited linking opportunities on these platforms. You get the chances to get backlinks from new, existing or potential customers, industry experts etc. You can design your link building campaign on social media on the basis of your target audience. Platforms like Facebook, Twitter and Google+ help you to find your targeted audience based on their liked pages, preferences and other details.

Many SEO professionals now believe that link building through social media is the future. Every SEO firm in cities like NYC, is using these methods for obtaining backlinks.

Changes in SEO 2015 That You Must Familiarize Yourself

SEO is constantly changing because of the new updates. To ensure success in this marketing arena, it is necessary to stay updated with the latest trends and develop new strategies. Hence, SEO Company in NYC that you hire to manage your marketing campaign should always remain updated with new updates and current search engine guidelines. As we have entered 2015, it is vital for you to ensure that the firm you have hired has adapt the following changes-

Mobile Traffic- In 2014, mobile traffic exceeded desktop traffic, which is the reason why importance of mobile-friendly sites has increased significantly. Google always prefers top rankings to sites that provide best user experience to their visitors. Hence, it is extremely important for you to create and optimize your site for mobile traffic.

ROI Metrics- If you are still determining success of your marketing campaign based on keyword rankings, it has to make a move for you. Ranking can also be achieved by targeting useless keywords, thus you aim should be to measure your ROI to determine the overall success of campaign.

Special Social media- Gone are the days when social media was just a platform to share content. Yes, today it has become a marketing and customer-service channel that helps businesses to reach their potential customers and get engaged with the existing ones. Social media has helped numerous businesses in tremendous brand enhancement.

Video Optimization- It is expected that between 60 to 80 percent of the buyers will purchase a new product after watching a product video. Hence, it is essential for businesses to ensure that their video content appears in search. Hence, submission of optimized videos should not remain restricted to YouTube only, but also to Facebook, Twitter, etc.

Quality Content- Majority of the Google updates focuses more and more on content. Hence, regardless of what new Google update will be, you need to ensure that you use high-quality content that is relevant, flawless and is user-based. Under no circumstance, you should ignore the importance of quality content.

At the end, we can say that SEO is a technique that requires skills, knowledge, efforts, and time. If you keep yourself updated with the modern trends and always follow authentic ways to achieve desired outcomes, there are no reasons that why you cannot succeed.

4 Paid Marketing Tips that can help you succeed in 2015

Pay Per Click is one of the most effective marketing techniques that enable businesses to achieve new visitors, increased sales, and enhanced brand awareness. There are no doubts about the benefits that paid marketing can offer, but still many businesses fail to achieve good ROI. Well, the common reason would be lack of knowledge and inexperience. Thus, it is essential to seek help from a professional pay per click services in New York. You also need to make sure that you consider tip given below to achieve desired success.

1. Geo-location Features- You must make use of this feature that enables you to make your ads appear only in those geographical areas that you want to target. It is a crucial factor, as you would not want your ads to appear nationwide or worldwide when you are serving only locally. If you serve more than one location, you also have the option to target all those areas particularly.
2. Compelling CTA- Your job is not just restricted to encourage users to click on your ads and see what you have to have to offer. You also need to tell them what they need to do next, otherwise they might leave your site in a rush. Thus, it is essential for you to have a compelling call-to-action that will help your potential customers to take one-step towards your final goal.
3. Landing Page- Sending users to a home page, instead of sending them to the actual landing page, is one of the disastrous mistakes that many marketers commit. It’s an obvious thing that you should send your visitors to a page that is relevant to the ad features. Moreover, sending visitors to a wrong page irritates users and insist them to leave the site immediately, which also means that there will be increase in the bounce rate.
4. Negative Keywords- Not including negative keywords in the campaign, is one of the most-overlooked factors. Usage of these keywords play incredibly important role to ensure that your ads does not appear irrelevant searchers on the search engine. It also means that you will be able to prevent many irrelevant clicks that hamper your daily budget.

At the end, we can say that PPC is a great marketing technique that can offer numerous benefits, but only if you know the correct way to manage it. Thus, it is highly recommended to seek help from an expert of the industry to manage your paid marketing campaign.

Why using Google Analytics is beneficial for your SEO campaign?

SEO is one of the most used tactics of online marketing. But, how can you measure the performance of your search engine optimization campaign? Google Analytics are the tools provided by the tech giant to manage and improve website’s marketing plan. Businesses and IT professionals from all around the world use these tools to improve the results of their SEO campaign, whether it is a New York SEO firm or a small city IT company.

However, how Google Analytics are beneficial for SEO? How it can help you to improve your online marketing campaign?

First, you need to understand, what Google Analytics is. It is a free platform that helps you to collect information about the visitors of your website. It includes popular keywords, conversion rates, user behavior and many more.

Now, following are the benefits of this platform –

Information on user behavior – You can easily understand your site visitors’ behavior with the help of Google Analytics. It helps you to track and collect data about how an internet user ends up on your website. It includes all aspects of user behavior such as their activities on web page and their preferences etc.

Information on website – These tools also provide information on your website. It includes data about the web pages most clicked by visitors or page with less/more bounce rate and many other aspects. It also includes analyzed data on your site’s content. It helps you to optimize your site according to the latest search engine rules and regulations.

Information on SEO – You can also collect data about your search engine optimization with Google Analytics. It includes keywords preferences, target audience identification, traffic generation, organic listings, conversion rates, and lead generation etc. You will know which keyword or phrase is getting more traffic or which link is clicked more by visitors. You can optimize your SEO campaign according to the data collected by these tools.

Information on visitors – These tools also provide you detailed data about visitors of your website. You will get reports on what type of users usually land on your site or what type of content they are looking for. It includes reports about visitors’ location, gender, age, preferences, interests etc. It helps you to understand better, who your target audience is and how to improve your SEO campaign according to the demand of users.

Google Analytics are a vital tool for the search engine optimization professionals. In this platform, you can get comprehensive information on users, websites, and online marketing.

Top reasons that can get your website penalized by Google

Google has been changing its algorithm constantly for the past few years. The reason for these changes is to enhance users’ experience on search engines. These updates concentrate on the content’s quality & relevance and removal of irrelevant websites.

With every new Google algorithm update (Panda, Penguin, Hummingbird) many websites get penalized for different reasons. In penalty, web pages lose their rankings or receive an official e-mail. Sometimes, web pages are removed from the SERPs altogether.

However, how can you know if your site is at a risk of penalization? Here are the top reasons that can get your website penalized by Google –

• Use of duplicate content – It is one of the main reasons for penalization from the tech giant. Information that is copied from another web page can affect your website in the worse ways. You must use only fresh, relevant, and original content on your site. You should also avoid the use of irrelevant or poor quality content.
• Inappropriate links building – Link building is an essential SEO technique. However, many people manipulate this technique to get better rankings on SERPs. However, Google has changed the methods of this practice with its algorithm updates. Purchasing and malicious links are considered inappropriate practice of link building. You need to pay close attention to the quality of backlinks now.
• Errors on web page – Internal errors on the web pages can be another reason for receiving a penalty. Visitors land on a site to get information on a certain topic. Errors show that there is no information for visitors on the web page. You need to prevent and repair all the 404s internal errors in your website to avoid these consequences.
• Content stuffed with keywords – Keyword stuffing was an old strategy that is lost now. If you are still using content stuffed with lots of keywords, it can get your website penalized by search engine.
• Issues in site – Site issues such as broken links, hidden links, too much advertisement, duplicate metadata, improper SEO structure and over optimization are some other reasons for the Google penalty.

It is important to follow all the SEO related rules, regulations and guidelines of search engines to avoid penalty. If still you site gets penalized then you can take help of IT companies providing Google penguin recovery services & Google panda recovery services. These companies can help you in recovering from the consequences and lift penalty.

Which one is the best for your business? PPC or SEO

Online marketing has become an inseparable part of businesses. Companies want more traffic on their websites that can increase lead generation and conversion rate. This is why companies are taking help of IT agencies that provide search engine optimization or pay per click services in cities like New York. However, sometimes it becomes difficult for business owners to choose one option from PPC and SEO.

Which one is better marketing option for your business? Which will be more beneficial? How can you choose the most suitable option? For answering all these questions, you first need to know what are PPC and SEO.

Pay per click – PPC is the online marketing technique in which ads of a company are displayed on search engine result pages (SERPs) for a specific keyword. Owner has to pay for each visitor that land on their websites via these ads on SERPs.

Benefits of PPC

• It provides fast results via ads on the first result page, which attracts more visitors.
• It gains more traffic for your site, which increases lead generation and conversion rate.
• It increases your online presence.
• It is not affected by the latest algorithm updates from Google.

Search engine optimization – SEO is the online marketing technique in which IT professionals work on your website, keywords and other aspects to improve your rankings in SERPs. It focuses on the organic search results and organic traffic.

Benefits of SEO

• It provides long time results in SERP rankings.
• It is a cost effective technique that generates organic traffic for website.
• It helps in increasing online presence.

Comparison

• Search engine optimization requires lots of efforts to get and manage high ranking in SERPs. On the other hand, pay per click does not require much effort for traffic.
• SEO is cost effective technique compare to PPC.
• PPC provides immediate results but it only remains till you are paying for ads. Search engine optimization provides long term results that you can enjoy for a long time with proper maintenance.
• SEO gets affected by latest Google algorithm updates like Panda and Penguin. PPC is indifferent from any algorithm update.
• You can get immediate traffic and results from pay per click without facing any competition. But, in SEO you face lots of competition in targeted keywords.

Owners can choose the most suitable option for their business by getting information about both marketing techniques, their benefits and comparison. One can make this selection based on their business’s requirements and marketing budget.

What should you depend on for Link building- Content Marketing or SEO?

Search engine optimization has been used by IT companies, businesses, and professionals from all over the world to gain better rankings in SERPs. However, in past few years, a new term ‘content marketing’ also rose in the digital or online advertising. Most people get confused between this term and SEO. Not many people understand the difference yet similarities between SEO and content marketing.

Today, every SEO Company in New York or anywhere in world is getting accustomed to the content marketing. To understand the difference between both terms, you need to know what they are.

Search engine optimization is the technique in which IT professionals use tools like proper keywords, phrases, competitors’ analysis to achieve higher rankings in SERPs. Content marketing is another technique of achieving the same goals but by focusing more on the information. It uses tools like infographics, images, videos, blogs, banners and social media data.

It started as a part of SEO but today it is creating its individual identity in the digital advertising world.

What is the difference?

SEO focuses more on keywords, backlinks and meta tags etc. Experts of this profession will make sure to get proper URLs, keywords, titles and description etc., for website. On the other hand, content marketing focuses more on the quality of information. It encourages that information on site is fresh, relevant and original.

Why content marketing is gaining power?

Answer is the increasing value of quality data. Google algorithm updates like Panda, Penguin and Hummingbird are released for improving the quality of search results. These updates are focusing on the quality of data on web pages to ensure that users get what they have been looking for. Google is encouraging good quality, fresh and original data on websites. This is why, value of content is increasing.

But is it overpowering search engine optimization?

These are two very important and essential techniques of online promotion. Both of them work together to provide better results (improved ranking & increased traffic) to websites. One works to improve the quality of information on your website and other works to improve site’s ranking on SERPs. Ultimately, both techniques work for the benefits of web pages. Undoubtedly, content marketing is getting popular but SEO is still important too.

After reading above mentioned information, you can understand the difference yet connection between both essential techniques of digital advertising. You can decide which one or if both are needed for your business’s online presence.

Choosing a SEO package for your business? Things to consider!

Choosing a SEO package for your business is an important task. Search engine optimization directly affects the online success and presence of your company. This is why it becomes important that you choose the most suitable plan for your company.

However, how can you choose the best SEO Company in New York or your city? How will you know, which package is most suitable for your business? Here are some tips that can help you in making the right choice in SEO Plans –

• What do you expect – First thing, you need to consider while selecting a SEO package is your expectations. It depends on your business’ requirements if you want just good rankings in SERPs or presence in social media platforms too. Usually these plans offer keyword research, link building, competitive analysis, website optimization, content marketing and many more. Before selecting an option, you need to consider you expect from it. Select a plan that completes all your preferences and company’ requirements.
• Who is your target audience – Target market or audience is another thing you need to consider before selecting a SEO package. Who is your target audience? Is it local, national, international, or social? First, you need to decide the target market for your business. Then you can choose a plan that can meet all your company’s requirements. It is advisable to choose a package that offers customized services depending on your geographical location and target audience.
• What your competitors are doing – In search engine optimization campaign, it is also important to pay attention to your competition in industry. It will help you determining what they are doing to becoming successful on internet (so that you can do the same or better) and what mistake they are making (so that you can avoid those mistakes).
• What is your budget – Budget is another important aspect that you need to consider before selecting an option. Choose a package that fulfills all your business requirements in affordable prices. For example, choose an option without social marketing services, if you do not want them. There is no need to purchase a plan in which you get services that you do not need. A customized plan can provide you proper services (all you want for your company), without charging for unnecessary services.

There is variety of search engine optimization plans available in IT industry such as link building, social media marketing, content marketing etc. Choose an option that suits your business and get the best possible results in the SERPs. Find a respected and specialized IT company that can provide you suitable SEO packages.

How PPC can be a game changer for your e-commerce business?

Is your e-commerce website is not getting desired traffic? Are your online marketing techniques are failing continuously? Are you unable to understand the reason? An e-commerce business requires many marketing aspects to become successful in industry. Pay per click is one of these many aspects that can help you in gaining more traffic, improving online presence, increasing sales, revenue etc.

This is why, you must understand the importance of PPC services, whether your company is in New York or a small city. If you are still wondering, how PPC can be a game changer for your e-commerce business. Then here are some answers for you –

• It will generate traffic – PPC is the only online marketing technique that can provide immense and expected traffic for your e-commerce business. It works on per click basis which means every click will get you more traffic to your website. When the advertisement of your business shows on the top of SERP on a certain keyword search, chances are high that visitors will click on your ad and land on your web page.
• It will increase lead generation and conversion rate – Pay per click can increase the lead generation and conversion rate for your business. This technique can attract interested and targeted audience with researched keywords, analysis of website and proper PPC campaign. It will land more potential customers on your website, which means higher lead generation.
• It will increase the chances of sales – The chances of sales increase for your business with better traffic, more potential customers and higher lead generation. Interested visitors will be drive towards your e-commerce website, which increases the chances of sales.
• It will increase your online presence – PPC will also help in increasing your online presence. It will drive more traffic to your business, while showing your advertisement on SERPs. The more customers land on your web page, the more your online presence will increase.
• It will provide good ROI – Pay per click marketing technique provides a good return on investments. You will get better results compare to your investments. It will boost the sales and revenue for your e-commerce site.
• You can get an upper hand on competitors – PPC will help you in gaining an upper hand on your competitors by analyzing their website, keywords and marketing campaign etc. You can know what competitors are doing and then do it better than them.
• It is cost effective marketing – Pay per click is a cost effective marketing technique. Since it works on per click payment basis, you will pay only for those visitors who visited your website. It will reduce your expenses noticeably since you will be paying single amount both for advertisement and for clients.

Take the help of IT companies providing pay per click services in New York or other cities for gaining abovementioned benefits.

SEO tips that will help improve your website’s ranking in local search results

Several online marketing options are available for businesses to improve their website traffic, leads, sales, and ranking on SERP.

Search engine optimization is becoming important for businesses to build a strong local search presence. Following are few SEO tips followed by SEO Services Company in NYC or elsewhere that will help improve your website ranking in search results-

• Build local listing- Businesses build local listings on Google+, Yahoo Local, Bing Local, and other popular business listing directories. After making the profile, owner needs to verify the listing by entering the pin code sent in the email address.
• Start blogging- Creating blogs on websites helps increase local search visibility. Content posted on blog will target local keywords and search terms related to your business that will eventually bring in mass audience towards your business. Sharing of blog content on social media profiles helps businesses to expand their reach in audience. Thus, in marketing, blogging is an effective way for businesses to boost ranking.
• Well-optimized website- Businesses with good website optimization helps it ranks on local search result. Therefore, it is must to optimize webpages to bring in positive SEO results.
• Mobile friendly website- IPhones are commonly used by every individual today. To provide good customer experience, website needs to be responsive and alongside mobile friendly. This is because user spending hard time navigating on a website will never like to approach the website again, rather go for alternatives. This is a drawback for businesses, who want to generate good traffic towards their site.
• Use of visual content-Visitors likely stays on those websites those have visually appealing content. Here visual content refers to videos, infographics, and images. Longer stay of visitors on website helps increase the chances to get good leads or sales.
• Better user experience- Easy navigation, good content, and call-to-action provide better user experience. This eventually helps businesses to get top ranking and traffic.
• Encourage customers to leave feedback- Positive reviews of businesses online helps build trust and credibility. Therefore, it is important for every business to gather local business reviews to gain trust of future customers.

To build strong web presence, businesses need to follow these aforementioned SEO tips. However, carrying out these tips on your own can turn out to be negative; after all you are not the experts for this industry.

Thus hiring of SEO professional is must, in order to get ranking on top search engine result page.

Few Tried & Trusted Techniques to Enhance Your Current SEO Rankings

Search Engine Optimization (SEO) includes optimization of a website to make it appear on the top search engine results when users enter certain keywords. These search engines consider various parameters to determine that which pages will be shown in the top results.

Hence, if you are not able to achieve satisfactory outcomes for your present marketing campaign, you can seek help from a professional SEO company in NYC. You can also use tips given below on your own to enhance your existing rankings and find a reliable place in the top search rankings.

Content continues to be the king - Search engines love unique, easy, and informative content. This is the reason why importance of content creation and curation has increased immensely. Unique content obtains high value and plays an important role in the process of achieving and maintaining top search rankings.

Natural backlinks- A back-link tells search engines about the importance of information available on your page. However, the key fact to remember is the quality of back-links. Quantity of these links is not important, if they are not quality ones.

Optimized Images and limited Flash- It is true that images add life to your content, but at the same time, if you have not properly optimized them for search engines, they may go against you. Always optimize images by adding ‘alt’ text, and choosing the right naming convention. You must also avoid (or at least limit) the usage of ‘Flash’. Search engines like Google hate flash.   

Social Media is the game changer now- To be in top search rankings, you need to be an active member and contributor on the social media platform that includes sites such as Facebook, Twitter, Instagram, etc. However, the main idea behind it should be to interact and reach to your potential customers. Use it wisely, as many people overdo it.

Keyword Optimization still holds the power- It is extremely important for you to make sure that you find the most relevant and search keywords that relate to the types of services or products you offer. Make you selection carefully using both free and paid tools available for keyword optimization. Also, use correct keywords in your title tags.

Track properly for success- In order to succeed in SEO, it is extremely important to use both free and paid tracking tools to evaluate your current campaign and make changes accordingly. Make sure that you make most of these tools to enhance your present rankings.

If you keep all these tips in your considerations, you can certainly enjoy top and stable rankings in the search engines.

Points to remember while designing an e-commerce website

An e-commerce website is the method by which businesses provide their products to customers on internet. It helps companies in expanding their businesses worldwide. Due to the increasing importance of online business, importance of e-commerce website is also increasing. Companies are selecting an expert and professional website Design Company in NYC or any city, to develop sites.

Web developers use their knowledge and experience to develop best e-commerce websites for clients. Still, there are some points that you should remember while designing an e-commerce site –

Easy Navigation – Shoppers like those websites where they can easily navigate through pages and products. While designing your e-commerce site, you must make sure that it has easy and user-friendly navigation. Make navigation as simple as possible and get appreciated by clients.

High quality images – Shoppers like to see products before shopping. Blurry or low quality images discourage them to purchase. You must use high resolution or quality images in your site. Not only it provide customers a chance to see product they want to buy, but also makes a good impression of business. Using high quality and big images in site is also an emerging web-designing trend.

Variety in payment options – Provide variety of payment options to customers. Not all people are comfortable in paying through their credit cards. Offer a choice to clients in payment options and make it convenient for them to purchase easily.

Show price, offers/deals, and necessary information clearly – It is important to show all the necessary details about products including price, shipping options, taxes, and offers/details etc. Hiding important information from shoppers leaves a bad impression that no business wants.

Easy to read typography – Use typography in e-commerce website that is easy to read. There are many simple yet stylish fonts available on internet. Use them to show content on site. These fonts will make it easier for shopper to read necessary information.

Security is the key to success – Security is the key to success in online business. Clients purchase products only from sites they trust. Make sure that shoppers trust you and feel safe shopping with you.

Go mobile with responsive – Mobile is a whole new market that has endless opportunities. While designing your company’s e-commerce site, you must make it responsive. Offer clients the chance to shop from their mobile and expand your business.

Simple is best – It is important to keep website as simple as possible. Whether it is customer form, homepage, cart or any other web page, try to keep them simple and sophisticated.