Signs that your website has been hit by Panda Update

Panda, Penguin and Hummingbird are the names of Google algorithm updates. Main purpose of these updates is to make improvements in the search engine results. They target websites with poor content, spams, bad link building, and poor SEO. Panda targets web pages that contain low quality and duplicate content.

But, most websites never know issues in their content until they are hit by an update or penalty. On the other hand, most websites do not even know that they are hit by the Panda update. So, how can you know if your site was hit by it?

Following are the signs that can help you in identifying if your site has been hit by Panda –

• Drastically decreased ranking – It is the major sign that indicates about your site receiving a penalty from search engine. Web pages that are hit by Panda suffer drastic decrease in their SERP rankings. They lose all their rankings in just a short period.
• Decreased organic traffic – It is another indicator, which shows that your website has suffered from latest algorithm update. Organic traffic decreases significantly indicating towards issues in your site. Many aspects affect traffic on web pages. This is why it becomes difficult for one to know if their organic traffic suffered due to an update or any other reason.
• Message – Search engine Google leaves a message to websites in their webmaster tools, whenever they are hit by a penalty. These messages contain inclusive information about the penalty and issues in your web pages. It also includes information on how you can improve your mistakes. If you received this type of message from Google, it is a clear indication that you need to change your content marketing techniques.

Reasons behind getting hit by Panda update

Duplicate content – Posting duplicate information on your sites can result into penalty. Algorithms continuously check for the duplicate information on internet.

Poor quality – Since Google now focuses on the quality of SERPs, it has become important to post only top quality content on websites. If you are posting poor quality content on your web pages, it can lead you to penalty. Poor quality includes irrelevant or unnecessary information.

Once you improve your mistakes, you can get back your rankings, organic traffic effectively lifting your penalty. Old search engine optimization techniques have changed now. It is important to change with time to stay ahead in SERPs and prevent Google penalization. You must take the help of IT companies providing Panda recovery services to lift penalty.

Commonly implied SEO strategies for maximum visibility in search results

Online marketing strategies keep on changing from time to time. Staying update with changing strategies is must in order to get good ranking in SERP, as well as traffic.

Following are few strategies implied by experts of SEO company NY or elsewhere-

• Optimize site for mobile search- According to recent studies, there has been an increased use of smartphones and average time of users accessing website from their mobiles is 1.85 hours a day. Looking into the increased use of smartphones and traffic coming on website from mobiles, the need for optimizing sites according to mobile search has become necessary.
• Maintain social media profiles- Maintaining and growing of site presence online is important in order to rank website page on SERP. Staying active on Facebook, Pinterest, Twitter, and more social media profiles help increasing site visibility on SERP.
• Update content regularly- Inbound links have not been outdated, but yes emphasis has been given on to quality inbound links. Producing valuable content is necessary in order to get quality links. This can be done by positing new blogs, press releases and updating site content.
• Long tail keywords work- This is an effective method to get traffic because as compared to short keywords, long keywords have typically less competition.
• Focus on user’s intent- With the update of Hummingbird, Google has changed the ranking factor. Where in past, keywords were matched with pages, Google now focuses on content and user intent.
• Consider HTTPS- With the announcement of HTTPS (Hyper Text Transfer Protocol Secure by Google last year, it has become an essential ranking factor. The site requires to be having an SSL certificate to prove its Hyper Text Transfer Protocol Secure.
• Improve URL structure- Website URL requires to be changed to static.  Keeping simple, yet descriptive and page-related keywords in URLs is must to get top ranking and better click through rates.
• Boost site’s speed- Website speed is a ranking factor in SERP. This is because good website speed provides better user experience, which eventually increases or decreases the conversion rate.
• Emphasis on ROI, not only on the keyword ranking- Ranking of keywords on SERP is no more a successful SEO campaign strategy applied by SEO firm in NYC or elsewhere these days. Nowadays, generating ROI is crucial for obtaining ranking.

Six ways you can recover your site from Google penalty

Any website whether reputable or small can be penalized, if it comes under Google penalty. Violating rules of Google webmaster have made many websites face vulnerable effects.

If you want to panda penalty recovery, here are few ways-

• Manual action- A website receiving penalization from Google will receive a notification. To check the reason behind the penalization, follow the steps-

1. Open Google Webmaster Tools account
2. Click Webmaster Tools Dashboard, click Search Traffic
3. Click Manual Actions
4. Correct the listed problem

• Algorithmic penalty- At times of no manual actions, check algorithmic penalty as the reason behind ranking fall can be algorithmic penalty. Panda and Penguin algorithms are ought to be checked to see the changes that have led to website’s search ranking downfall.
• Panda penalty recovery- Panda algorithm checks content quality. A website needs to standby on providing quality content. To ensure this factor, regular updating of unique and relevant content is mandatory that focuses on both readers and search engines.
• Penguin algorithm recovery- Penguin algorithm checks website backlinks and anchor text distribution. Penguin penalty is result of poor backlinks. To recover from this penalty following are the steps to adhere-

1. Check backlink source- Links coming from irrelevant sources needs to deleted, as this do nothing good for website ranking, instead hampers ranking of website. Webmasters require to contacting source website’s owner and ask them to remove the link.
2. Check anchor text keyword diversity- For linking same keyword or phrase should not be used. Relevant keywords should be used. Moreover, the keywords should point to different pages of a website, instead of just one page.
3. Check content links-Keywords used in contact should be relevant, as irrelevant keywords come to the notice of search engines and they penalize the website.
4. Recovering from de-indexed site- Check website pages indexing by typing site name on www.yoursitename.com. If site same exists, it is not de-indexed, but if it does not exists then it indicates some problem with a website. To recover from this problem, you need to ask Google behind de-indexing your website. Once reason has been determined, take appropriate steps like removing or improving content, improving backlinks and requesting Google to re-evaluate the website.

Stay abreast of the latest Google news-To safeguard site from algorithmic penalty or to know Google panda recovery services, staying abreast with Google news on Moz.com and Search Engine Land is mandatory. This helps keeping website safe from penalization.

How to build quality backlinks on social media?

Quality backlinks were always the backbone of search engine optimization. But, recent Google algorithm updates has increased the importance of quality in backlinks even more. Now IT professionals of SEO companies in New York or other cities are finding new methods to get quality links.

Social media is one of the latest methods for link building. Platforms like Facebook, LinkedIn, Twitter and Google+ are used for internet marketing. These platforms provide quality links from authentic and genuine source. It also improves online visibility while helping Google in indexing of web pages.

But, how can you get quality backlinks from the social media platforms? Answer is –

• Post variety of content on pages or profiles – You should posts quality, original, relevant and sharable content on your social media profiles to gain the attention of other users. It includes content like videos, posts, images, graphics, case studies, infographics and more. This type of information encourages other users to share it, which gains you more backlinks.
• Blogs – You can also use blogs for the link building process. You can write various relevant blogs and post or attach it to your social media pages. It is an ideal way to share information with your followers and visitors. These users may also like and share this content. It will gain you more social signals and links.
• Slide share – You should also create PPT slides related to your website and business. Associate these slides with your social media profiles or page. Earn attention of users and get backlinks as they share it.

Who can provide you quality backlinks on social media?

On the platforms like Google+ and Facebook, you need to identify the sources that can provide you quality results in link building process. Usually, industry experts and customers provide you the most genuine and quality results. Associate your profile or page with industry experts. These experts can mention your website in comments or content, which is very beneficial for SEO. Sharing these experts’ content also gains you more likes and shares. Existing, new or potential clients also increase your online presence with liking and sharing your profiles.

The best SEO companies in New York are now using social media for link building. It is helpful technique to get more social signals and improve SERP rankings. You should do complete research on your industry, customers to form a suitable link building campaign. You can also hire a professional IT company for this job.

What you can expect from PPC management?

PPC or paid search marketing is an effective way of getting your website on top search results.

There are many advantages of hiring PPC services in New York for building effective brand name in market. Following are the strategies implemented by PPC management company-

PPC Strategy

PPC Company implements a strategy by considering present reputation of business in industry sector and competitors. After considering brands reputation, a strategy is developed that helps popularizing brands online presence.

Implementation

Implementation of strategies is second process that is carried out. By building a new campaign or using the existing campaign to create relationship with the network owners, popularize brand amongst audience and get better search results.

Keywords

Appropriate keywords are must to be used in campaign for targeting right audience and not wasting money. Sophisticated techniques are used that covers all essential aspects. Things that are not right for business are avoided for sure.

Ad copy Writing

PPC ads are made according to the selected keywords and landing pages. Strong call to action is used for getting traffic on site. Continuous testing is done by the PPC experts to ensure campaign helps obtain right traffic on website at optimal cost.

Ad Extensions

Ad extension in PPC campaign helps stand out over competitors. Companies missing out this technique are surely lacking some essential aspect that could help increase their brands value.

Tracking

For effective implementation of PPC campaign, right data is essential. Missing out on this aspect in campaign will do nothing good for the brand. Hence, experts make sure they are ready with all essential data that will be used in optimizing the campaign.

PPC Optimization

Optimization of campaign is necessary in order to get optimal results. Ongoing optimization helps in determining whether the campaign is delivering results or not. A slightly high click through rate or a slightly lower CPC can make a huge difference overall to the campaign and search results.

Reporting

Lastly, reports of the campaign are handed over to client. The reports comprise of insight details of PPC campaign (what is done in campaign, strategies implemented, competitor results and performance of campaign). Hence, details of the campaign helps client to determine whether the campaign resulted in favor of their business or not.

If you want to plunge into the world of paid search, then make sure you have hired reliable and experienced PPC experts of the industry.

Have you planned your SEO marketing strategy for 2015?

Search engine optimization is not an isolated department anymore. Things have changed drastically in the SEO world due to regular algorithm updates from the search engines. As we have already entered in 2015, it becomes crucial to plan or alter your marketing strategy accordingly with the help of the best SEO Company in New York. Consider some of the most important factors given below while planning the ideal strategy for your search engine optimization campaign this year.

Best SEO Tools- If you have not used available tools to plan your keyword, optimize internal links, and analysis your campaign, you need to make a fast move. All these tools are crucial, as they give you the opportunity to improve factors such as conversion rate, landing page rankings, and theme of your site.

 Mobile Optimization- It is not a new concept, but you just cannot afford to miss it in 2015. Recent updates from Google again clarified that sites that are not mobile-friendly will face serious issues associated with their rankings in upcoming months.

Social Media Link Building- You need to pay extra attention on social media in 2015, as it is the best platform to build long-lasting relationships with your potential customers. Social citations will play a significant role in top research rankings.

Enhanced Site functionality- Apart from your SEO activities, you rapidly need to work on your site as well. Improve URL structure and organize the link structure, as it will allow you to focus on less links. Also, make sure that your site load quickly on all different device and browsers. Improve functionality of your site to enhance user-experience because this factor is vital for top search rankings.

User based Content- Importance of the content is not hidden from any marketer. However, it is crucial to understand that you are creating content only for users not the search engines. Thus, always make sure that the content you create is flawless, informative and user-friendly.

At the end, we can say that SEO is an evolving process and it is important to stay updated with the changing trends of the industry. Therefore, always make sure that you and company handling your campaign develops a unique and authentic strategy to achieve desired outcomes.