Increase your business value with a good website layout

Designing an artful website is very important these days, if wanting to increase business value. Especially, E-commerce sites that are selling some product or service, an attractive website plays a great role in making good turnovers.

Following are few things that are taken into consideration by a web development company in NYC, while developing a website:

Make best use of Diction and Rhetoric

Words used in content of website are called Diction and tricks used to attract visitors and make them into paying customers are called Rhetoric.

These both strategies are to be used appropriately so that it attracts majority of audience. Before putting Diction and Rhetoric into action, few things that help in deciding the plan of action are: average age of audience, targeting local or international audience and use of speech formal or informal.

Most often, focus is laid on formal, yet simple words, instead of heavy vocabulary. In addition to tis, content should be grammatically correct. Apart from this, the development company needs to make sure that the content is engaging enough to attract the audience.

Showcase your statements in most attractive selling point

Where earlier, flash websites used to be a great method to attract viewer’s attention, but nowadays, flash sites are no longer in demand. Today, without wasting time, visitors like to see value statement right on the first page.

How your business is better than competitors, what’s the price for product, quality and discounts on the products are few things on, which today viewers pay attention to.

Nowadays, calls to action like “Call 555-555-5555 To Schedule A Free Consultation Today!” are more appealing that encourages people to contact the company for the respective product or service.

Make website search engine optimized

To increase traffic and sales of business, it’s important to make website search engine optimized. This will help to place website on top ten search engine results pages.

However, in accordance to the efforts of developer, internet marketers are required for this purpose. They will keep track of few things which are as follows:

• Keyword research
• Meta title, headers, and description tags
• Content
• Posting business location on Internet mapping platforms, such as Google Maps – NAP.
• Use of social media pages and profiles, such as Facebook, Twitter, LinkedIn.

Embedding of blog on website

Creating of blog on the website is a part of search engine optimization. It’s a medium to make audience aware about the product or service of the company by posting useful and unique content.

Making website easy to navigate

Customers if finds the site good would definitely like to purchase product or avail respective service. But, if in case while adding things to the cart, navigation process takes time then visitors would switch on to another site for purchasing the same thing from competitors.

5 Most Valuable Benefits of a Professional SEO Campaign

Internet has become an integral part of current lifestyle and it is likely to remain like this. No wonder why majority of the online businesses are facing intense competition today. Search engine optimization (SEO) is a tonic that every business needs in their internet marketing strategy. Majority of the traffic on the websites comes from the search engines is not a hidden secret anymore. Many business owners pay heavy penalty for ignoring the importance of search engine optimization. If you don’t want to be one of them, read following benefits and get started with your campaign with the help of a professional organization.

Increased Traffic: If you have your website in the top search engine results, you can certainly expect more clicks and impressions. There are different techniques in search engine optimization that will help your website to receive quality web traffic. They use optimized and keyword based title tags and meta descriptions to help this cause.

Reach Targeted Audience: You might have a perfect website and offering quality services, but it will be a complete waste without the correct audience. Using SEO services gives you an opportunity to reach every potential customer in the market. Announce your presence in the market and let your targeted customers know that you are there for them.

Better ROI: It is not that hard to understand that when you have quality traffic on your website, you will notice increase in your sales and profits. SEO is a cost-effective technique and offers a far greater return on your investment in the long run.

Competitor Analysis: If you want to be as successful as your competitions in the market, a SEO organization can track down the details of your competitions more precisely in order to find out secrets of their success story. Using tools such as Google Analytic they can track the practices they are using and can develop a new plan for success accordingly.

Trust & Credibility: SEO can market your brand and make it stronger and better. You can develop trust and credibility using such services because majority of the searchers believe that search engines love to recommend the best in top rankings and it’s true as well.

Get in touch with a reliable SEO company in New York and ask them to discuss their strategy with you. You must find an expert of the industry that stays updated with regular search engine and Google algorithm updates. Result oriented search engine optimization firm should plan and work on proven techniques mentioned below:

• Keyword Research Analysis
• Content Optimization
• Developing/Editing Content
• Link Building Plans
• Optimizing Title Tags & Meta Description
• Checking URL Structure
• Adding Alt Tags & Creating Site Map
• Using  Latest Search Engine Tools

How to keep going now that Google pigeon is out?

It is not uncommon for Google to keep rolling out newer versions of its algorithms and updates. This time it came up with a new algorithm, solely meant to refine local search results.

Since it has not given any official name to it, webmasters are calling it ‘Google Pigeon’ for the time being. They claim that Pigeon will offer more accurate and relevant local results, applicable to both map and web-based search queries.

The rankings for many local businesses have gone completely haywire, and all the SEO experts are trying to analyze the changes implemented. Page layouts and local results are continuing to change every day, making it harder for experts to recognize any particular pattern or reasons behind those changes.

It is still a little ambiguous as to exactly what steps should be taken by those who are negatively impacted by this update. However, after careful analysis here is what SEO services in New York can make from it. This is what webmasters have found so far:

• The update has only affected queries in English language in the US
• Google pigeon unlike previous updates does not penalize websites; it is only for refining the searches
• The search results that Google shows in the form of 7-packs are facing a reduction
• There is an improvement in 3-pack results
• There is a drop in the duplicate search results
• The radius of local search has been reduced for most of the local queries
• It has been observed that pigeon is majorly favoring directory websites (probably due to the fact that such websites are more authoritative)
• In SERPs that provide local Carousel results, it is showing directories in most of the cases for local businesses
• Another observation says that for map pack and Carousel results, Google is favoring local businesses over brands. For example when a user searches for the query ‘pizza’, he is more likely to see local pizza shops over Domino’s.

What to do now:

• Optimize the content of your site for important keywords
• Optimize the content for local area
• Include H1s, alt tags, state/city name in the title tag
• Encourage customers to leave positive reviews about your business
• Work on optimizing Google My business listings
• Work on interacting with fans and customers and engage them via social media

Value of Google Authorship in SEO!

Google Authorship has gained quite the popularity in context of search engine optimization. Despite its increasing importance many websites and bloggers have still not embraced, which is surprising because it is vital for securing higher ranks and more traffic. It is an outlet to gain branding which is the end goal of all the content strategies and blogging, and SEO strategies.

This authorship program gives a face to your work. All it takes to become a verified author is linking is the Google+ profile with your online work. Doing so will allow everyone to see your image next to the search results where you have the authorship.

It is human tendency to feel more inclined towards search results that have an image attached to it compared to those without images. Such results tend to attract higher clicks as it sparks a sense of credibility among readers. The fact that more people are seeing your face makes it easier to become a professional in the industry.

Sometimes it so happens that duplicated or plagiarized content is able to rank higher in Google than the original source from where it stole the content. However after establishing oneself as an author with Google, original content will appear higher, and not the duplicate one. Searchers won’t find the plagiarists, but you as the author. 

Google uses Author Rank as a parameter to rank authorship writers according to their engagement and other social factors. Someone who has a profile will automatically rank higher than those without it. Although ranking will still be decided by the quality of content first, if you are able to devise brilliant content, you can expect an overall boost in the Google search rank. 

Therefore every SEO company in New York is now beginning to use authorship programs to secure more readerships and have a positive impact on social media for achieving high visibility.

With Google authorship program getting a piece of content indexed becomes faster and easier. For example if you have anything urgent to share such as some timely news which must be indexed quickly, link it to Google+ profile. It will prioritize your content over others. Quick indexing will allows users to search your more quickly.

Millions of people are publishing content on an everyday basis, and there is a strong need to get an edge over others. Quick indexing of content will allow searchers to read your information earlier, thus allowing you to build an audience.

SEO techniques to generate traffic for your website

More traffic clearly means more business! There are several ways to generate traffic, but generating it in an organic way is the best, because it is cost effective.

Following are few of the white hat SEO techniques suggested by most of the NYC based SEO company experts that help improve site visibility, traffic, and sales:

• Proper keyword insertion is important in Meta tags, so that search engines can index it well.
• Use unique and fresh content both for on-page and off-page.
• Smart insertion of keyword in the content should be done, because excessive keyword stuffing is considered as spam.
• Get relevant quality backlinks from High PR sites.
• Do blogging regularly. Update blogs with latest information every day, if not every week.
• Share those blogs on high quality sites including your social profiles.
• Use of Social Media sites such as Facebook, Twitter, Google+, MySpace, LinkedIn, manta.com, and many more sites is best to promote your content. Regularly update information on profile so that people engage with you more.
• Makes use of Squidoo lens.
• For better indexing, submit website in different search engines.
• Infographics is very useful SEO technique. Make use of top infographic sites like visual.ly, pinterest.com, imgur.com, weheartit.com, Google Picasa, Flicr.com, photobucket.com, 500px.com, pinspire.com, gentlemint.com, twitpic.com, shutterfly.com, postimg.org, www.flixya.com etc. to portray your sites product or service.
• Create quality video and share it on top sites like youtube.com, vimeo.com, dailymotion.com, metacafe.com, 4shared.com and photobucket.com etc.
• Work on slide share
• Write and distribute PRs from time to time about your business.

Aforementioned are some popular SEO techniques that help generate traffic on site and boost sales. If you want to increase visibility of your site then make use of these techniques. But, along with that, you must not do anything excessively, rather yearn to get backlinks naturally. This will shield you against any future search engine updates.

Creating PPC ads that generate quality clicks

When it comes to PPC, it is the quality of ads, which is largely going to determine the fate of campaign and how much of quality traffic it generates. Following tips will be helpful in creating effective pay per click ads.

The first tip is to make the most out of headlines. Headline is a prominent aspect and should be used wisely. Insert those words that will give weight to it. Create a statement out of it. If the advertisement targets generic keywords, use descriptive headline to highlight the product. If the ad is targeting a brand name, don’t forget to include the company name.

The next trick that is quite helpful is to put the keyword in the ad copy in those places where it seems appropriate. Doing so will increase the relevance of it among searchers. The keyword will become bold in the Google search results and will help your advertisement pop up.

It is never advised to create just one ad for the campaign and ad groups. Have two to three samples ready and experiment with them by testing their effectiveness then go on to select the one that turns out to be the best version. One example would be creating a duplicate of the first one by making slight alternations such as changing the headline.

Another way to do so is to highlight a different offer or some other feature and see which copy works best. Remember other companies are also competing with their messages, so make sure yours stand out in terms of creativity, presentation, and everything else. Keep on testing different variations of the same message until you stumble down the one that succeeded over others. Then you can pause the ones that failed to perform better. 

Getting lots of clicks is not the biggest challenge pay per click services providers in NYC face, but the challenge lies in getting clicks from qualified users who have the maximum potential to become a customer.

Therefore devise the message in a way that gets the attention of qualified customers only and not of those who are immediately going to leave the website because the ad was irrelevant to them. It is because the latter ones will only increase the cost of campaign.

For example if your competitor websites are charging lesser price for the same service, try including the price in the advertisement copy. Doing so will although decrease the number of clicks, but the ones you do get will be from willing customers ready to pay that price.

Points to consider before hiring a SEO Company

If you are striving for increased visibility rate of your website, in addition to increased sales, then you need to seek help of a SEO specialist.

Before hiring one, you need be clear with few of the aspects related to search engine optimization, which are follows:

First, you must exactly know what Search Engine Optimization is. It is a marketing approach, which improves ranking in SERP (Search Engine Result Pages).

Results are never instant in SEO; therefore, you need to be patient.

SEO professional needs to have entire information about the business, so that they can make the marketing strategies accordingly. This is because lack knowledge puts adverse effect on the campaign, which would eventually affect the visibility of site on the internet.

Now if you have decided to hire a professional SEO company in New York or elsewhere, here are a few tips to take into account:

• Do not completely trust word of mouth or standard approaches like e-mails, calls, etc. You must search thoroughly about the company and then come up to a decision.

• Consider the experience (how long they have been in the business).

• Ask for references and make inquiries.

• Before hiring company for your website SEO optimization, check whether the company itself has done SEO for its site or not. You must also note are the basic guidelines of search engine optimization taken into account by them for their website.

• Never look for affordable SEO offers, when seeking for quality work.

• Before starting with the campaign, make sure the company has generated SEO report that would comprise of detailed analysis of your website. Based on the information, the specialist would make the strategies accordingly that would help improve your website's positioning on SERP.

• Stay alert from SEO companies that guarantee you top rankings.

• Make sure the company focuses on ethical methods.

Once you are assured that all the aforementioned aspects are there in the SEO Company, hire it.

Following are few strategies that would be used by SEO specialists:

• On-page and Off-page strategies-On-page optimization would comprise of page title, Meta description, Meta keywords, ALT tags etc. and off-page would comprise of infographics, slide-shares, blog marketing etc.

• Improve website content, as it plays a major role in ranking of a website.

• Keep track of visitors and provide statistics.

• Avoid activities that could get website penalized.

Why you need paid search campaign for your business?

An online advertising practice, which is significantly being used nowadays to increase the traffic rate, is Pay-per-click (PPC).

Certain amount is to be paid that allows ads for the website to be displayed in SERP. Specific keywords or phrases referring to the product or service of the company are displayed on to the search engine results pages, which get enough attention. The amount to be paid is based on the clicks coming on the website.

Five reasons that will give you an idea why PPC campaign is important for the business and what’s its need:

• Gain pace in the market: Unlike organic SEO that takes time to reach out to targeted audience, such ads is launched quickly and starts showing its effects immediately i.e. bringing in targeted traffic and qualified leads for the business.
• Expanding online visibility: Website likely to get increased traffic with PPC campaign that eventually helps business to expand its visibility online.
• Increased traffic rate: The quality of traffic rate get increased with the campaign. It runs best during the sales periods and in specific geographic regions.
• Drive traffic to your choice of pages: The best advantage of pay per click services in New York or elsewhere is that one can drive traffic to the specific page of their own choice and find out, which pages convert the highest rate.
• Maximized ROI: With each ad that gets clicked, it is easy to get good amount of ROI and conversion rate.

From the above points, it must be quite clear to you about PPC benefits. However, before starting with the PPC campaign it’s important to establish clear objectives and goals.

So, if you want to generate a lot of traffic in a short amount of time then consider PPC campaign. However, do make sure the company holding your campaign is experienced in the field because it is not an easy job and requires well-planned strategy in order to get optimal results.

To search the best company, take reference from friends who have availed such services or surf on net. Both ways are effective in order to find out the best company who can cater to your needs.