5 Common Mistakes That Web Designers Commit When Designing a Website

Any web designer can design a website, but it takes years of experience to create a flawless layout that could appeal to the visitors in the very first glance. Along with years of experience, designer need to be watchful for the below given common mistakes-

Use of flash-Flash is an amazing designing tool, but Google does not like it. They say, it increases the load time of websites and is not mobile compatible as well; both of which are true. Hence, designers should use JavaScript based libraries like jQuery or AngularJS instead of flash.

Massive images- Do you loves using big images? Well, did you know it directly impacts website’s load time, which can eventually harm a website in many ways. Use images of appropriate size and do not forget to optimize them. For optimizing, you can use tools like GruntJS-ImageMin, ImageOptim, CodeKit and PrePros.

Assuming design will fit all screen sizes-Usually, designers assume that a fixed screen size design will fit all platforms. This is a hypothetical belief! You need to create flexible designs that fit all screens, and no matter what, you must test the created design on all types of the devices.

Overuse of animations or effects-Many websites has breathtaking designs, but to meet the standards of designing, designer need to take care of many things. In addition to the above-discussed things, overuse of animations and effects is also not suggested.

Animations like elements fading in, up, down, around, etc. must use appropriately.

Non-user friendly navigation- Hyperlinking within the pages of website and with other pages is needed to be done appropriately because poor linking can hinder the navigation from one page to another or within the same page.

Subsequently, if user experience poor navigation the user will become frustrate and look for a better alternative. Hus designing and functioning go hand in hand. Therefore, while designing, designers need to always keep in mind the usability of website.

Many companies offer web solutions in NYC, but not all of them have experienced designers. You must only hire a company that has veteran web designers and can create a perfect design for your website. 

Why SEO & PPC is the Winning Combo?

If you have an internet based business, it is mandatory for you to get started with online marketing. It helps businesses to increase their web traffic, and achieve some money-making clicks as well. In the internet marketing arena, there are two favorite options; search engine optimization (SEO) and Pay Per Click (PPC).

There has been always a debate that which one is the best out of two. However, experts of the industry evaluated both these options and made a conclusion that an online marketing campaign should use both in order to maximize their ROI. Some of the key benefits of this combination are described below. You can also get in touch with professional PPC services in New York to give your current internet marketing campaign a new direction.

Visibility: It is one of the most common benefit is that it will significantly increase the traffic of your website because it gives your site added exposure on the search engine results pages. If you are dominating the organic search, it becomes necessary to use paid marketing, as top 3-4 results on the SERP’s are usually occupied by the PPC ads.

Maintain Site Traffic: If you have launched a new site, or lost traffic due to any algorithm update, it will take some time to get everything organized. During this period, your PPC campaign can help you to maintain the traffic and build authority to your site again. In such situations, combination of SEO and PPC works just about perfectly.

Use Organic Data: If you already have an organic campaign, you can analyze all the keywords that achieved conversions and sales. After that you can develop a strategy that how you can group them with your paid marketing campaigns. Hence, it means that this analyzed data can help you finding the possible mixture of famous keywords.

High CTR and Conversion: It has been analyzed by the experts that when a site appears together in both paid and organic search result pages, it allows your site to gain more trust of the visitors. Boost in credibility highly increases the chances of click through rates and conversions.

Outsmart Competition: Competition in the market is stiff. Hence, it becomes essential for you to use both organic and paid marketing campaign, and drown out majority of your competitors. Remember if you want to succeed, the key secret is to stay one step ahead from your competition.

5 Possible Factors that Can Make Your Website Load Slow

Every website leaves a different impression on its visitors. However, loading time of a site plays the most important role in the overall impression of a site. Today, when users have high-speed internet connections, there is no reason for any sites to load slow.

Many times a website loads slowly because of the common mistakes made by the developers. If you are going through the similar issue, time has come for you to look for reliable web development solutions in NYC and resolve the issue without any further delays.

Some of the most common development factors that contribute in slow webpage download are described below.

1. Usage of images is necessary on many web pages, but unoptimized images affect loading time of your site. Hence, image handling becomes crucial, and usage Image optimization allows you to minimize the size, type, and quality of images.

2. Various types of widgets are used by the developers to make a website look more active and interesting. However, using unnecessary widgets can do more harm than any good. Remove all needless widgets to improve the loading time. If you want, you can use them at starting segment of your page.

3. Did you know that bulky code is among one of the most common reasons? It is because the bigger every file is, the longer will be the loading time. You can make your filesizes smaller by removing useless whitespace, writing efficient code, and using external CSS.

4. Flash is an excellent tool, but because flash is bulky, it also leads your site towards slow loading. It is recommended to avoid usage of too much flash because usually it is unsuited for mobile devices. Hence, whenever using it, be sure about the file size and you can check it using XML.

5. Too many HTTP requests, another key factor to consider. Including too many CSS files and code files within your site, certainly affects its performance. Hence, if possible then try to reduce HTPP requests by merging all CSS and script files.

Remember, your website represents you and your business. Thus, it is critically vital for you to ensure that it has slow loading time. Get your site optimized from the experts of the industry and make all required changes. You should aim for a flawless site that perfectly conveys your message to your targeted audience.

5 Most Effective Tips that Can Drive You to Successful PPC Marketing

Setting up a PPC campaign is not very intricate, but driving sales and leads from the money you invest into it is challenging. While there are a lot of things that go altogether in making any PPC campaign successful, there are a few that directly impact the conversion rate of the campaign.

When you hire pay per click services in NYC, you must ensure that the service provider sincerely takes care of the below mentioned aspects of your campaign-

1. Keyword Research & Grouping: Researching targeted keywords is one of the obvious tasks that you need to perform for your campaign. However, you must understand the value of keyword taxonomy. Once you have organized these keywords, you need to perform keyword grouping to make them work for you. It improves conversion rates and provides you market segmentation based on real purposes of visitors.

2. Ad Extensions: As an advertiser, you need to make most of the number of various types of available ad extensions. Using these ads extensions, you can increase your CTR and conversion rate by directing visitors to the information they want. Traditional extensions include location, special offers, products, call, and few others.

3. Best Ad Creations: You just cannot achieve success, until you learn the art of creating best ads. While creating your ad, you need to make sure that there is an appropriate relation among your keywords, ads and of course landing page. It must have unique selling points and ensure that you have a call to action in it as well.

4. Correct Landing Page: Relevant landing page is important and you may have to tweak it as well to offer the best returns to your customers. You need to ensure that it effectively communicates what you have to offer. It should also have content relating to product or service. Page load time of the landing page is equally crucial, as it affects the quality score and ad rank.

5. Track click and conversions: The primary center of any successful advertising campaign is to know whether your ads are converting into sales or not. Tracking your ad is a mandatory part, as if you do it only then you can understand the changes you need to make it more successful. Use tracking and conversion tools to get a holistic view of your ad campaigns.

How to increase leads by pay per click campaigns?

In internet marketing, pay per click or PPC has earned an important place for itself. PPC’s ability to get more traffic and potential customers on websites is increasing its importance. However, to get more customers, you will need leads generation. It is necessary to take the full advantage of PPC campaign.

A lead means that your services, products, or business has captured the attention of user. This attentive user can be your potential customer. For increased customer base, sales, and revenue, it is necessary that your pay per click campaign generate as many leads as possible. You can also take the help of professionals providing pay per click services in New York or other cities.

Here are some tips for you to increase leads from PPC campaigns:

Local – For generating more leads and sales, it is important that you start from local areas. Users usually look for service providers in their local areas. Most of the visitors do not search on national level. It will be also easier for you to business.

Landing page – Landing page plays an important role in any PPC campaign. It is necessary to choose your landing page wisely. It is a page, where visitors land. This is why, it is necessary that this page hold the content you want users to see. It is a common mistake to use single landing page for all ads. Avoid this mistake to get more leads from campaign.

Location – Advertisement location on Search Engine Result pages is very important in pay per click. It is necessary to make your ad location specific in Google AdWords. You ad location plays an important role in leads as well as in traffic.

Target – In any PPC campaign, you need to know your target audience. You can do proper research on your target audience and keywords. Inaccurate targeting can cause you lots of unnecessary clicks and more payment. Use refined keyword search and get larger, aimed audience.

Ad Text – The text on your pay per click advertisement on search result pages is important. Users click only in those links which catches their attention as well as indicate towards quality information. In ad text, it is important that you clearly convey message to visitors.

With pay per click, your ad shows on the top of page and right in front of people’s eyes. It is beneficial since you are in business and want to catch customer’s attentions.