How to make your business website Google friendly?

Getting listed in the first pages of SERPs is important for the online success of any business, brand or company. But getting high rankings in search results is not an easy task. New algorithm updates and increasing competition are making this task even more difficult. Not working according to guidelines can also lead to penalization due to new algorithm updates. In that case, you will require Google Panda recovery services to correct mistakes.

So, how can you make your website Google friendly and avoid penalty?

Making a website search engine friendly is a comprehensive procedure, which is divided in several aspects. Web designing and SEO are two main aspects of this procedure. Here are few tips that can help you in making your existing site Google friendly –

Web Designing

• Create Sitemap – Sitemaps makes it easier for Google crawler to crawl through website and index it properly. A sitemap can help your site in getting indexed and in getting higher ranks in SERPs. Sitemap also makes it easier for visitors to navigate through web pages.
• Prevent errors – Prevent any kind of error in web pages. Errors force visitors to quit page that will increase bounce rate. It also indicates that your website is not providing relevant and necessary information. It can harm your rankings on search results. Regularly look for broken links and correct them immediately.
• Use more content not images – Use content or text to indicate towards an important link in website. It is easier for search engines to read content compare to images. If you are using images, then make sure to use ALT attribute in them. It will make it simpler for search engines to recognize text or information you are providing.

Search Engine Optimization

• Content optimization and management – You must optimize your website’s content according to the regulations of Google. Look for duplicate, irrelevant and poor content in your web pages. Use only relevant, original and quality information in your site to make it search engine friendly. Regularly publish fresh information via blogs or other methods.
• Social Media integration – Integrate social media with your site to get social signals. The more likes & shares you get on Facebook or Google+, the more your ranking will improve. Search engines consider social signals an essential aspect in SERP rankings. Make the most of popularity of social media platforms.
• Use right keywords and links – Use Google Webmaster Tools to get correct and relevant keywords for your website. Create quality backlinks for web pages. Their quantity is not important anymore.

Follow these tips and make your site search engine friendly. These tips will gain you good rankings and hopefully, you will never need Google Penguin Recovery Services.

5 Essentials of a Successful Website

Success of an online business depends on various factors. Structure of a website is one of these many factors. A well structure website plays an important role in the success of an online business. Corporates take the help of IT companies offering web solutions in NYC or other cities to develop the perfect site. Now the question is, how do they make a good website to enhance your online business?

Answer to this question are below mentioned –

1. Responsive design – While developing website for your business, professionals usually create a responsive design. In this time, where almost everyone is using internet on their smartphone, it is a good marketing technique to reach potential customers through their mobiles. Responsive design makes it possible for your company’s web page to fit perfectly on any device’s screen. Internet users also like those pages that fits perfectly on their device’ screen and where they can understand everything clearly. This is why, responsive design is now a necessary part of well-structured website.

2. Easy navigation – Another quality of a good site is easy navigation. Users do not like to go through all links to find a little piece of information. Visitors usually like those web pages, where they can find things easily. Companies with an easily navigated websites usually get more customers compare to others. The reason is, that users are comfortable with design, they can go through site easily and spend more time on site. Engaging customers increases the chance of sales.

3. Search Engine Optimization – A well-structured web page usually comes with good search engine optimization. SEO plays an important role in the success of any online business by getting high rankings in SERPs. Customers usually open first few links in search engine results. SEO makes it possible for company’s link to appear on first page. It drives increased traffic and potential customers to business’s web page.

4. Social Media Tools – A well-structured website offers social media tools. Social networking platforms like Facebook, Google+, Twitter and MySpace etc., are the new internet marketing platforms. Providing tools on site to share your content on social media not only gains new customers but also improves your ranking on SERPs. It also improves your online presence.

5. Good speed – Good speed is another characteristic of a well-structured site. Users like those web pages that load and process fast. It encourages them to spend more time on web page, which increases the chance of sale.
Above mentioned factors can make any online business successful.

How to protect your website from Google Penalties?

In past few years, Google has changed SERPs with its Panda and Penguin algorithm updates. These updates are punishing websites, which are not following regulations. With every new update, many web pages suffer Google penalties and most of the time, they do not even know, why?

Your website may be the next, but you can prevent it. As they say ‘better safe than sorry’. It is important to protect yourself before handed before a new algorithm update hits your site. You can take the help of any company that provides Google Panda Recovery Services.

Here are some tips to protect from penalties –

Check your content – Many websites get penalized by Google due to poor quality, irrelevant or duplicate content. To prevent penalty, you must look for poor quality and duplicate content in your site. You can take the help of several tools available online, for this task. Keyword stuffing is another factor that causes penalty. Never post content that is stuffed with keywords.

Regular link audits – Perform a proper link audit to get in the depths of potential link problems on your site. Find out low quality, paid or spam links. There are many link audit tools available in market. Use these tools to find faulty backlinks in your website and remove them as soon as possible.

Take the help of Google Webmaster Tools – Webmaster Tools can be very helpful for your website. Setup your account on it and find out potential threats of penalty within your web pages. It can help you in finding broken links, bad backlinks and other issue in site.

Anchor Density – Check your anchor density regularly. Keep an eye on number of relevant anchor text links. Search engines penalize sites with high anchor density. So, it is important to keep a sharp eye on it.

Google Analytics alerts – You should also setup analytics alerts. These alerts will tell you about every change in your website’s report. You will get alerts about organic traffic, bounce rate or issues in site. It will help you in improving web pages and online presence.

Remover errors from web pages – High number of errors in web pages are another reason for penalty. Make sure to remove errors like 404 from your site because they indicate that you are not offering information for users.
If your website is already hit with penalty, then contact companies providing Google Penguin Recovery Services. They can help you in recovering and gaining your lost ranking in SERPs.

SEO changes that will bring game changing results for your business

You must be thinking it got to one of these- quality links, content, website optimization. Well, all these things are important for getting rankings, but with new algorithm update, SEO strategies must be changed (because getting ranking in SERP has become difficult because of the updates).

Latest SEO strategies applies by search engine optimization in NYC that will help your website achieve top ranking in search engines-

1. Create effective infographics -Infographics is an effective form of content marketing (get more traffic or backlinks). Creating of cool infographics that comprise of data and visualizations both brings in more customers and likely increase website traffic rate. Creating of moving infographics by 3D can bring even better results.

2. Drive relevant SEO traffic -Irrelevant SEO traffic is useless because traffic coming from useless sources will not convert visitors into subscribers. Using effective SEO methods under on-page, off-page SEO is must to generate more traffic towards the site.

3. Search right keywords- Right keywords are necessary to get ranking on SERP. Instead of working on irrelevant keywords, research for phrases that will suit your brand product or service that will generate more leads and conversion.

4. Work on local SEO-Often users search for product or service in their area. Working on local SEO, helps generate organic traffic towards the website.

5. Post quality content-Unique and fresh content on website is given preference by search engines. Posting original, quality and relevant content helps get top ranking on SERP. Posting on articles on article submission sites is a big no; instead, content needs to be published on website, social media accounts, and blogs.

6. Use of social media sites- Social media sites play a significant role in getting high ranking on SERP. Therefore, special attention is needed to be paid on Facebook, Google+, Pinterest, and Twitter etc.

7. Emphasizing on quality backlinks instead of quantity-Backlinks is an old technique to get ranking, but now used with few changes. Today, search engines prefer quality backlinks over quantity.

8. Use of site maps-Site maps help get ranking in SERP because it helps search engines to index your website accurately.

9. Use of blogs-Blogging is another effective method to get ranking. Regular update and posting of fresh content on blogs helps yield positive results.

10. Use of smart phones and mobiles- Reaching out customers through mobile help generate more traffic and ranking benefits.

How old SEO techniques are ruining your online business?

IT industry changes with every passing second. Businesses need to stay updated with every new IT update to gain the benefits of new technologies. However, staying updated with technologies is not enough. It is also important to leave old techniques behind.

Search engine optimization is another field of IT industry that is changing rapidly. It is the time to leave old SEO techniques behind because you may not realize but they are damaging your business. If you are wondering how, then here are some answers –

Low ranking on SERPs – In any online business, it is important to keep high ranking in search engine results pages (SERPs). However, old SEO tactics can be the stone that will stop you from achieving high ranks. Outdated tactics can badly affect your website’s ranking on SERPs since your competition is using new strategies.

Google penalty – Using outdated search engine optimization techniques can cause the worst damage to your business with Google penalty. With new algorithm updates like Panda and Penguin, Google is punishing websites with poor content and search engine optimization.

Reduced traffic on website – Outdated SEO tactics causes business ranking to go lower in SERPs. With every step lower, website loses organic traffic. Algorithm updates push those sites lower in ranking that contains poor content and uses old techniques.

Ruined online reputation & business – Lost ranking and Google penalty can ruin any business’s reputation in market. Low traffic means low conversion rate and reduced sales. You can lose it all - reputation, traffic, ranking and sales.

Many IT companies are providing new and quality SEO services in cities like New York. These companies understand the harm of old tactics. Here are some old SEO techniques, that you need to stop using immediately (if you are still using them).

Article submission – Article submission has lost its importance since Google Panda update. Now submitting articles on websites and getting links in return, is considered a technique of past that you need to avoid at all costs.

Quantity of links is more important than quality – Many people still think that quantity of links is more important than quality. If you are one of these people, then Google Panda update should be a wakeup call for you. Now the quality of links matters not quantity.

Keyword stuffing – Keyword stuffing is hazardous SEO tactic that should be shunned. Stuffing keywords in content can bring Google penalty to your website.

Poor content – Use of poor or duplicate content is not advisable in today’s IT industry. Search engines are trying to push website down in ranking with poor or copied content.