9 Web designing trends expected to see in 2015

Every year, website designs are changing and many more changes are expected this year. Let us take a look at few web design trends that are expected to get popular-

1. Longer scrolling sites- Looking into the increasing trend of mobile devices, many websites have started opting for scrolling instead of linking. It is easy for users to find information by simply scrolling through a page, instead of clicking on links to find information.

2. This method is not only applicable for homepages but for other pages as well like about us, product page and more.

3. Storytelling- Web designs in 2015 focuses on providing an interactive story to users. Via means of content and design, businesses can electively demonstrate their viewpoint. Interactive animation is a plus point and adds a wow factor to a site, if done correctly.

4. Absence of large background imagery- Large header background images used to be a popular trend over the last few years. This used to be the first thing visitors see on a site. To show something unique to users, many sites have stopped the use of large background imagery. They have decided to keep their sites with large headers, but making them background-image free. This not only helps them be in the league of trend, but upgrade their sites speed and performance.

5. Remove non-essential design elements-Earlier websites used to be embedded with heavy designs, images, and colors, but no longer more. Today, most websites have opted for clean and simple site design that comprises of elimination of all non-essential design elements.

6. Fix width site layout- Earlier, sites used to have no fix width that allowed stretching of images and content to the full width of a browser’s viewport. However, today, fix-width trend seems to become popular. This allows them to keep their content centered in the viewport.

7. High quality custom photography- High quality professional and customized photography have gained a front seat in designing these days. It makes site stand out from the crowd, as no one else would have those same pictures.

8. Slide out app like menus- Responsive web design have always been in demand. Besides making website look attractive on mobile, to make site look great on desktop devices as well, flyout/slide out menu has been introduced. This gives an option to introduce a vertical menu on left or right side of the page site.

9. Large typography- Typography is introduced to ensure visitors read the site’s largest type of content.

The based New York based website design company would know all these, and you too should be prepared, because these trends may hold the key to the future.

How social media and link building are connected?

Link building has always been an essential SEO technique. On the other hand, social media marketing has emerged as the most effective search engine optimization technique in past few years. But, are these two connected? If yes, then how?

Link building is the process of creating connections between web pages. These links are crawled by search engine giant Google to provide website a suitable rank in the SERPs. IT professionals use various techniques to build backlinks for websites such as blogging and directories. But, in past few years, social media has developed as an essential link building tool. These platforms are a great method to increase brand awareness.

IT professionals working in any SEO company in cities like NYC use platforms such as Google+, Twitter, Facebook and LinkedIn to earn more links by getting the attention of visitors.

How can you get quality backlinks from social media profiles?

• You can start by posting quality content on your social media profiles. It includes posts, images, videos, graphics, infographics and more.
• You should get involved in the relevant conversations, discussions and chats. It helps you to get attention of users. You can leave your website or profile’s links on chats or comments.

What are the benefits of links created through social media profiles?

High quality – Through these profiles, you can get the high quality backlinks. You just need to create sharable and relevant content (images, videos, infographics etc.) for these platforms. Visitors and followers like or share this content effectively creating backlinks for you. They are considered the best quality links since they are generated by genuine users.

But, you should make sure to use only top quality, fresh and original content for the best results. Information should be relevant to gain the attention of visitors and users. With more quality backlinks, your SERP rankings also increase since Google encourages websites with good and genuine backlinks.

Unlimited linking opportunities – There are unlimited linking opportunities on these platforms. You get the chances to get backlinks from new, existing or potential customers, industry experts etc. You can design your link building campaign on social media on the basis of your target audience. Platforms like Facebook, Twitter and Google+ help you to find your targeted audience based on their liked pages, preferences and other details.

Many SEO professionals now believe that link building through social media is the future. Every SEO firm in cities like NYC, is using these methods for obtaining backlinks.

Changes in SEO 2015 That You Must Familiarize Yourself

SEO is constantly changing because of the new updates. To ensure success in this marketing arena, it is necessary to stay updated with the latest trends and develop new strategies. Hence, SEO Company in NYC that you hire to manage your marketing campaign should always remain updated with new updates and current search engine guidelines. As we have entered 2015, it is vital for you to ensure that the firm you have hired has adapt the following changes-

Mobile Traffic- In 2014, mobile traffic exceeded desktop traffic, which is the reason why importance of mobile-friendly sites has increased significantly. Google always prefers top rankings to sites that provide best user experience to their visitors. Hence, it is extremely important for you to create and optimize your site for mobile traffic.

ROI Metrics- If you are still determining success of your marketing campaign based on keyword rankings, it has to make a move for you. Ranking can also be achieved by targeting useless keywords, thus you aim should be to measure your ROI to determine the overall success of campaign.

Special Social media- Gone are the days when social media was just a platform to share content. Yes, today it has become a marketing and customer-service channel that helps businesses to reach their potential customers and get engaged with the existing ones. Social media has helped numerous businesses in tremendous brand enhancement.

Video Optimization- It is expected that between 60 to 80 percent of the buyers will purchase a new product after watching a product video. Hence, it is essential for businesses to ensure that their video content appears in search. Hence, submission of optimized videos should not remain restricted to YouTube only, but also to Facebook, Twitter, etc.

Quality Content- Majority of the Google updates focuses more and more on content. Hence, regardless of what new Google update will be, you need to ensure that you use high-quality content that is relevant, flawless and is user-based. Under no circumstance, you should ignore the importance of quality content.

At the end, we can say that SEO is a technique that requires skills, knowledge, efforts, and time. If you keep yourself updated with the modern trends and always follow authentic ways to achieve desired outcomes, there are no reasons that why you cannot succeed.

4 Paid Marketing Tips that can help you succeed in 2015

Pay Per Click is one of the most effective marketing techniques that enable businesses to achieve new visitors, increased sales, and enhanced brand awareness. There are no doubts about the benefits that paid marketing can offer, but still many businesses fail to achieve good ROI. Well, the common reason would be lack of knowledge and inexperience. Thus, it is essential to seek help from a professional pay per click services in New York. You also need to make sure that you consider tip given below to achieve desired success.

1. Geo-location Features- You must make use of this feature that enables you to make your ads appear only in those geographical areas that you want to target. It is a crucial factor, as you would not want your ads to appear nationwide or worldwide when you are serving only locally. If you serve more than one location, you also have the option to target all those areas particularly.
2. Compelling CTA- Your job is not just restricted to encourage users to click on your ads and see what you have to have to offer. You also need to tell them what they need to do next, otherwise they might leave your site in a rush. Thus, it is essential for you to have a compelling call-to-action that will help your potential customers to take one-step towards your final goal.
3. Landing Page- Sending users to a home page, instead of sending them to the actual landing page, is one of the disastrous mistakes that many marketers commit. It’s an obvious thing that you should send your visitors to a page that is relevant to the ad features. Moreover, sending visitors to a wrong page irritates users and insist them to leave the site immediately, which also means that there will be increase in the bounce rate.
4. Negative Keywords- Not including negative keywords in the campaign, is one of the most-overlooked factors. Usage of these keywords play incredibly important role to ensure that your ads does not appear irrelevant searchers on the search engine. It also means that you will be able to prevent many irrelevant clicks that hamper your daily budget.

At the end, we can say that PPC is a great marketing technique that can offer numerous benefits, but only if you know the correct way to manage it. Thus, it is highly recommended to seek help from an expert of the industry to manage your paid marketing campaign.

Why using Google Analytics is beneficial for your SEO campaign?

SEO is one of the most used tactics of online marketing. But, how can you measure the performance of your search engine optimization campaign? Google Analytics are the tools provided by the tech giant to manage and improve website’s marketing plan. Businesses and IT professionals from all around the world use these tools to improve the results of their SEO campaign, whether it is a New York SEO firm or a small city IT company.

However, how Google Analytics are beneficial for SEO? How it can help you to improve your online marketing campaign?

First, you need to understand, what Google Analytics is. It is a free platform that helps you to collect information about the visitors of your website. It includes popular keywords, conversion rates, user behavior and many more.

Now, following are the benefits of this platform –

Information on user behavior – You can easily understand your site visitors’ behavior with the help of Google Analytics. It helps you to track and collect data about how an internet user ends up on your website. It includes all aspects of user behavior such as their activities on web page and their preferences etc.

Information on website – These tools also provide information on your website. It includes data about the web pages most clicked by visitors or page with less/more bounce rate and many other aspects. It also includes analyzed data on your site’s content. It helps you to optimize your site according to the latest search engine rules and regulations.

Information on SEO – You can also collect data about your search engine optimization with Google Analytics. It includes keywords preferences, target audience identification, traffic generation, organic listings, conversion rates, and lead generation etc. You will know which keyword or phrase is getting more traffic or which link is clicked more by visitors. You can optimize your SEO campaign according to the data collected by these tools.

Information on visitors – These tools also provide you detailed data about visitors of your website. You will get reports on what type of users usually land on your site or what type of content they are looking for. It includes reports about visitors’ location, gender, age, preferences, interests etc. It helps you to understand better, who your target audience is and how to improve your SEO campaign according to the demand of users.

Google Analytics are a vital tool for the search engine optimization professionals. In this platform, you can get comprehensive information on users, websites, and online marketing.

Top reasons that can get your website penalized by Google

Google has been changing its algorithm constantly for the past few years. The reason for these changes is to enhance users’ experience on search engines. These updates concentrate on the content’s quality & relevance and removal of irrelevant websites.

With every new Google algorithm update (Panda, Penguin, Hummingbird) many websites get penalized for different reasons. In penalty, web pages lose their rankings or receive an official e-mail. Sometimes, web pages are removed from the SERPs altogether.

However, how can you know if your site is at a risk of penalization? Here are the top reasons that can get your website penalized by Google –

• Use of duplicate content – It is one of the main reasons for penalization from the tech giant. Information that is copied from another web page can affect your website in the worse ways. You must use only fresh, relevant, and original content on your site. You should also avoid the use of irrelevant or poor quality content.
• Inappropriate links building – Link building is an essential SEO technique. However, many people manipulate this technique to get better rankings on SERPs. However, Google has changed the methods of this practice with its algorithm updates. Purchasing and malicious links are considered inappropriate practice of link building. You need to pay close attention to the quality of backlinks now.
• Errors on web page – Internal errors on the web pages can be another reason for receiving a penalty. Visitors land on a site to get information on a certain topic. Errors show that there is no information for visitors on the web page. You need to prevent and repair all the 404s internal errors in your website to avoid these consequences.
• Content stuffed with keywords – Keyword stuffing was an old strategy that is lost now. If you are still using content stuffed with lots of keywords, it can get your website penalized by search engine.
• Issues in site – Site issues such as broken links, hidden links, too much advertisement, duplicate metadata, improper SEO structure and over optimization are some other reasons for the Google penalty.

It is important to follow all the SEO related rules, regulations and guidelines of search engines to avoid penalty. If still you site gets penalized then you can take help of IT companies providing Google penguin recovery services & Google panda recovery services. These companies can help you in recovering from the consequences and lift penalty.