What steps do SEO experts take to recover a website from Google Penalties?

In the past few years, many changes have been brought in Google algorithms. Panda and Penguin updates were the most buzzed out algorithms that were launched to improve the search results in SERPs. Websites adhering old or irrelevant SEO techniques suffered heavy consequences because of these updates. To name a few of those consequences was drop rankings, lost traffic and penalization from Google.

If your website too suffered penalty because of these algorithms, then only SEO firm offering Google Penguin recovery services can help you recover from those penalties.

Following are few steps taken by SEO experts that will help recover your website from penalties–

• Complete analysis of website – The prime step of SEO experts is do comprehensive analysis of site. This helps in determining the issues that caused penalization. Moreover, proper solution can only be obtained after IT professionals do complete analysis. Following are few things that they will look into is broken links, poor quality content, backlink problems, traffic issues, website errors and more. Google Webmaster tools are used by IT companies for determining the SEO faults on the website.
• Re-optimization of the site – Once issues are determined, optimization of website will be conducted. This process will include certain solutions for improving the ranking of a website on SERP. Experts will make sure to removing errors, broken links, improve content quality, and remove duplicate content by replacing it with original content.  The experts also emphasize on providing relevant information about the business product or service.
• Removal of irrelevant backlinks – Backlinks play an important role in ranking of website on SERP. There needs to be quality backlinks because in SEO no longer old backlink approach is followed that used to be obtained from directory submission or article submission. Websites following old method are penalized by Google algorithm. Thus, link audits and find issues on web pages has become necessary for web marketers in order to provide their clients website good rankings and traffic in SERPs.
• Evaluation on the basis of suggested guidelines–Besides implying expert SEO skills in improving ranking of a website, experts also give recommendations of removing web pages to site owners, if that is hampering the traffic and ranking of website.
• Sending reconsideration request – Companies providing Google Panda recovery services will also make sure to send reconsideration requests on behalf of client that will help try removing penalties.

4 Advanced SEO Techniques that are expected to Rule in 2015

Search Engine Optimization (SEO) is an evolving process and has significantly changed in the recent years. However, with every change, it has become more sophisticated. It also brings the need for marketing experts to refine their skills in order to achieve desired outcomes.

Therefore, SEO firm in NYC handling your campaign should have experts with latest skills to ensure compliance with the recent search engine guidelines. Some of the Search Engine Optimization techniques that are expected to rule in 2015 are given below.

1. HTTPS- Everyone wants the web world to be more secure and Good have taken an initiative towards it. This is the reason why Google has begun to emphasize on the usage of Hyper Text Transfer Protocol Secure (HTTPS) that ensures that the site is encrypted and cannot be hacked. Google has begun to consider HTPPS as a ranking factor, which means it is another essential in 2015.

2. Mobile Optimization- It was found that 40% of the organic traffic came from mobile devices in 2014. On the other hand, numbers of smart phone users are growing rapidly, which means that having a mobile optimized site is a primary requirement. A recent update from Google also revealed that sites that are not mobile friendly would experience a major downfall in their overall mobile traffic.

3. Video Marketing- 2014 was a big year for the video, as importance of YouTube brand engagement grown significantly. Therefore, if you still have not used videos, time has come to optimize your YouTube channel and get started with this marketing technique. You need to produce videos that will encourage sales and contain actionable links.

4. Better Social Engagement- Social media is an incredible platform to increase user engagement. However, users also expect solutions for their problems from brands that they follow. Therefore, you need to enhance your social engagement by listening to your audience and provide them information that they are looking for. Do not forget that social media is not just a marketing platform for you.

Whenever searching for SEO firms in NYC, it is essential to look for a certified company. Always look for an organization that stays updated with the modern industry trends and uses authentic and proven techniques to deliver desired outcomes. SEO mistakes can prove extremely expensive, thus you need to make sure that you make a balanced decision.

Common SEO mistakes that can affect your website ranking

With change in Google algorithms, old SEO tactics are no longer in application. Google is changing its algorithm to deliver quality and relevant results to users.

With the need to work according to the changes being made, web marketers ought to commit mistakes (probably due to SEO misconceptions).

Following are few common mistakes that are made by search engine optimization web marketers of NYC-

Unrealistic SEO expectations

Expecting a website to rank on top search results pages instantly is something unrealistic. Making the way to the top SERP requires good SEO campaign. Days are long gone when old effortless SEO tactics were good to get ranking. Presently, one needs to spend time and money for a successful SEO campaign.

Duplicate or poor content

High quality websites get the opportunity to rank on top SERP. The word high quality means, website that meet up to the mark of search engine algorithm. Displaying unique and original content is prime factor for obtaining ranking. Websites with duplicate content suffers from the penalization of Google.

Duplicate title tags

Title tags helps in determining what the page is about. Google search engines use title tags to depict about the page. Hence, this plays a major role in ranking factor. Similar title tags on multiple pages hamper the ranking of website, thus these needs to be optimized and unique.

Publishing thin content

Content is the king in search engine optimization marketing. Website with good quality content receives good ranking in SERP, while websites with thin content cannot make their way to SERP. Google provides top ranking to sites that have well written, detailed and user-friendly content.

Broken links

Website with broken links brings negative impact on its reputation and business. Google also does not favor such websites and penalize them for it, which eventually affects its ranking. Proper analytics should be done to fix such errors.

Using wrong keywords

Website with wrong optimization of keywords might get traffic, but loses quality customers. Thus, specific keywords relating with the business product or services must be used.

Other SEO tactics being overlooked

• Avoiding analytics
• Website not being crawled
• Irrelevant anchor text links
• Improper redirects

Conclusion

From the above stated points, it is quite clear which SEO mistakes to avoid. Hence, always implement best SEO strategies that will ensure your brand in top SERP.