What steps do SEO experts take to recover a website from Google Penalties?

In the past few years, many changes have been brought in Google algorithms. Panda and Penguin updates were the most buzzed out algorithms that were launched to improve the search results in SERPs. Websites adhering old or irrelevant SEO techniques suffered heavy consequences because of these updates. To name a few of those consequences was drop rankings, lost traffic and penalization from Google.

If your website too suffered penalty because of these algorithms, then only SEO firm offering Google Penguin recovery services can help you recover from those penalties.

Following are few steps taken by SEO experts that will help recover your website from penalties–

• Complete analysis of website – The prime step of SEO experts is do comprehensive analysis of site. This helps in determining the issues that caused penalization. Moreover, proper solution can only be obtained after IT professionals do complete analysis. Following are few things that they will look into is broken links, poor quality content, backlink problems, traffic issues, website errors and more. Google Webmaster tools are used by IT companies for determining the SEO faults on the website.
• Re-optimization of the site – Once issues are determined, optimization of website will be conducted. This process will include certain solutions for improving the ranking of a website on SERP. Experts will make sure to removing errors, broken links, improve content quality, and remove duplicate content by replacing it with original content.  The experts also emphasize on providing relevant information about the business product or service.
• Removal of irrelevant backlinks – Backlinks play an important role in ranking of website on SERP. There needs to be quality backlinks because in SEO no longer old backlink approach is followed that used to be obtained from directory submission or article submission. Websites following old method are penalized by Google algorithm. Thus, link audits and find issues on web pages has become necessary for web marketers in order to provide their clients website good rankings and traffic in SERPs.
• Evaluation on the basis of suggested guidelines–Besides implying expert SEO skills in improving ranking of a website, experts also give recommendations of removing web pages to site owners, if that is hampering the traffic and ranking of website.
• Sending reconsideration request – Companies providing Google Panda recovery services will also make sure to send reconsideration requests on behalf of client that will help try removing penalties.

Top reasons that can get your website penalized by Google

Google has been changing its algorithm constantly for the past few years. The reason for these changes is to enhance users’ experience on search engines. These updates concentrate on the content’s quality & relevance and removal of irrelevant websites.

With every new Google algorithm update (Panda, Penguin, Hummingbird) many websites get penalized for different reasons. In penalty, web pages lose their rankings or receive an official e-mail. Sometimes, web pages are removed from the SERPs altogether.

However, how can you know if your site is at a risk of penalization? Here are the top reasons that can get your website penalized by Google –

• Use of duplicate content – It is one of the main reasons for penalization from the tech giant. Information that is copied from another web page can affect your website in the worse ways. You must use only fresh, relevant, and original content on your site. You should also avoid the use of irrelevant or poor quality content.
• Inappropriate links building – Link building is an essential SEO technique. However, many people manipulate this technique to get better rankings on SERPs. However, Google has changed the methods of this practice with its algorithm updates. Purchasing and malicious links are considered inappropriate practice of link building. You need to pay close attention to the quality of backlinks now.
• Errors on web page – Internal errors on the web pages can be another reason for receiving a penalty. Visitors land on a site to get information on a certain topic. Errors show that there is no information for visitors on the web page. You need to prevent and repair all the 404s internal errors in your website to avoid these consequences.
• Content stuffed with keywords – Keyword stuffing was an old strategy that is lost now. If you are still using content stuffed with lots of keywords, it can get your website penalized by search engine.
• Issues in site – Site issues such as broken links, hidden links, too much advertisement, duplicate metadata, improper SEO structure and over optimization are some other reasons for the Google penalty.

It is important to follow all the SEO related rules, regulations and guidelines of search engines to avoid penalty. If still you site gets penalized then you can take help of IT companies providing Google penguin recovery services & Google panda recovery services. These companies can help you in recovering from the consequences and lift penalty.

How to make your business website Google friendly?

Getting listed in the first pages of SERPs is important for the online success of any business, brand or company. But getting high rankings in search results is not an easy task. New algorithm updates and increasing competition are making this task even more difficult. Not working according to guidelines can also lead to penalization due to new algorithm updates. In that case, you will require Google Panda recovery services to correct mistakes.

So, how can you make your website Google friendly and avoid penalty?

Making a website search engine friendly is a comprehensive procedure, which is divided in several aspects. Web designing and SEO are two main aspects of this procedure. Here are few tips that can help you in making your existing site Google friendly –

Web Designing

• Create Sitemap – Sitemaps makes it easier for Google crawler to crawl through website and index it properly. A sitemap can help your site in getting indexed and in getting higher ranks in SERPs. Sitemap also makes it easier for visitors to navigate through web pages.
• Prevent errors – Prevent any kind of error in web pages. Errors force visitors to quit page that will increase bounce rate. It also indicates that your website is not providing relevant and necessary information. It can harm your rankings on search results. Regularly look for broken links and correct them immediately.
• Use more content not images – Use content or text to indicate towards an important link in website. It is easier for search engines to read content compare to images. If you are using images, then make sure to use ALT attribute in them. It will make it simpler for search engines to recognize text or information you are providing.

Search Engine Optimization

• Content optimization and management – You must optimize your website’s content according to the regulations of Google. Look for duplicate, irrelevant and poor content in your web pages. Use only relevant, original and quality information in your site to make it search engine friendly. Regularly publish fresh information via blogs or other methods.
• Social Media integration – Integrate social media with your site to get social signals. The more likes & shares you get on Facebook or Google+, the more your ranking will improve. Search engines consider social signals an essential aspect in SERP rankings. Make the most of popularity of social media platforms.
• Use right keywords and links – Use Google Webmaster Tools to get correct and relevant keywords for your website. Create quality backlinks for web pages. Their quantity is not important anymore.

Follow these tips and make your site search engine friendly. These tips will gain you good rankings and hopefully, you will never need Google Penguin Recovery Services.

How to protect your website from Google Penalties?

In past few years, Google has changed SERPs with its Panda and Penguin algorithm updates. These updates are punishing websites, which are not following regulations. With every new update, many web pages suffer Google penalties and most of the time, they do not even know, why?

Your website may be the next, but you can prevent it. As they say ‘better safe than sorry’. It is important to protect yourself before handed before a new algorithm update hits your site. You can take the help of any company that provides Google Panda Recovery Services.

Here are some tips to protect from penalties –

Check your content – Many websites get penalized by Google due to poor quality, irrelevant or duplicate content. To prevent penalty, you must look for poor quality and duplicate content in your site. You can take the help of several tools available online, for this task. Keyword stuffing is another factor that causes penalty. Never post content that is stuffed with keywords.

Regular link audits – Perform a proper link audit to get in the depths of potential link problems on your site. Find out low quality, paid or spam links. There are many link audit tools available in market. Use these tools to find faulty backlinks in your website and remove them as soon as possible.

Take the help of Google Webmaster Tools – Webmaster Tools can be very helpful for your website. Setup your account on it and find out potential threats of penalty within your web pages. It can help you in finding broken links, bad backlinks and other issue in site.

Anchor Density – Check your anchor density regularly. Keep an eye on number of relevant anchor text links. Search engines penalize sites with high anchor density. So, it is important to keep a sharp eye on it.

Google Analytics alerts – You should also setup analytics alerts. These alerts will tell you about every change in your website’s report. You will get alerts about organic traffic, bounce rate or issues in site. It will help you in improving web pages and online presence.

Remover errors from web pages – High number of errors in web pages are another reason for penalty. Make sure to remove errors like 404 from your site because they indicate that you are not offering information for users.
If your website is already hit with penalty, then contact companies providing Google Penguin Recovery Services. They can help you in recovering and gaining your lost ranking in SERPs.