What steps do SEO experts take to recover a website from Google Penalties?

In the past few years, many changes have been brought in Google algorithms. Panda and Penguin updates were the most buzzed out algorithms that were launched to improve the search results in SERPs. Websites adhering old or irrelevant SEO techniques suffered heavy consequences because of these updates. To name a few of those consequences was drop rankings, lost traffic and penalization from Google.

If your website too suffered penalty because of these algorithms, then only SEO firm offering Google Penguin recovery services can help you recover from those penalties.

Following are few steps taken by SEO experts that will help recover your website from penalties–

• Complete analysis of website – The prime step of SEO experts is do comprehensive analysis of site. This helps in determining the issues that caused penalization. Moreover, proper solution can only be obtained after IT professionals do complete analysis. Following are few things that they will look into is broken links, poor quality content, backlink problems, traffic issues, website errors and more. Google Webmaster tools are used by IT companies for determining the SEO faults on the website.
• Re-optimization of the site – Once issues are determined, optimization of website will be conducted. This process will include certain solutions for improving the ranking of a website on SERP. Experts will make sure to removing errors, broken links, improve content quality, and remove duplicate content by replacing it with original content.  The experts also emphasize on providing relevant information about the business product or service.
• Removal of irrelevant backlinks – Backlinks play an important role in ranking of website on SERP. There needs to be quality backlinks because in SEO no longer old backlink approach is followed that used to be obtained from directory submission or article submission. Websites following old method are penalized by Google algorithm. Thus, link audits and find issues on web pages has become necessary for web marketers in order to provide their clients website good rankings and traffic in SERPs.
• Evaluation on the basis of suggested guidelines–Besides implying expert SEO skills in improving ranking of a website, experts also give recommendations of removing web pages to site owners, if that is hampering the traffic and ranking of website.
• Sending reconsideration request – Companies providing Google Panda recovery services will also make sure to send reconsideration requests on behalf of client that will help try removing penalties.