Which one is the best for your business? PPC or SEO

Online marketing has become an inseparable part of businesses. Companies want more traffic on their websites that can increase lead generation and conversion rate. This is why companies are taking help of IT agencies that provide search engine optimization or pay per click services in cities like New York. However, sometimes it becomes difficult for business owners to choose one option from PPC and SEO.

Which one is better marketing option for your business? Which will be more beneficial? How can you choose the most suitable option? For answering all these questions, you first need to know what are PPC and SEO.

Pay per click – PPC is the online marketing technique in which ads of a company are displayed on search engine result pages (SERPs) for a specific keyword. Owner has to pay for each visitor that land on their websites via these ads on SERPs.

Benefits of PPC

• It provides fast results via ads on the first result page, which attracts more visitors.
• It gains more traffic for your site, which increases lead generation and conversion rate.
• It increases your online presence.
• It is not affected by the latest algorithm updates from Google.

Search engine optimization – SEO is the online marketing technique in which IT professionals work on your website, keywords and other aspects to improve your rankings in SERPs. It focuses on the organic search results and organic traffic.

Benefits of SEO

• It provides long time results in SERP rankings.
• It is a cost effective technique that generates organic traffic for website.
• It helps in increasing online presence.

Comparison

• Search engine optimization requires lots of efforts to get and manage high ranking in SERPs. On the other hand, pay per click does not require much effort for traffic.
• SEO is cost effective technique compare to PPC.
• PPC provides immediate results but it only remains till you are paying for ads. Search engine optimization provides long term results that you can enjoy for a long time with proper maintenance.
• SEO gets affected by latest Google algorithm updates like Panda and Penguin. PPC is indifferent from any algorithm update.
• You can get immediate traffic and results from pay per click without facing any competition. But, in SEO you face lots of competition in targeted keywords.

Owners can choose the most suitable option for their business by getting information about both marketing techniques, their benefits and comparison. One can make this selection based on their business’s requirements and marketing budget.

What should you depend on for Link building- Content Marketing or SEO?

Search engine optimization has been used by IT companies, businesses, and professionals from all over the world to gain better rankings in SERPs. However, in past few years, a new term ‘content marketing’ also rose in the digital or online advertising. Most people get confused between this term and SEO. Not many people understand the difference yet similarities between SEO and content marketing.

Today, every SEO Company in New York or anywhere in world is getting accustomed to the content marketing. To understand the difference between both terms, you need to know what they are.

Search engine optimization is the technique in which IT professionals use tools like proper keywords, phrases, competitors’ analysis to achieve higher rankings in SERPs. Content marketing is another technique of achieving the same goals but by focusing more on the information. It uses tools like infographics, images, videos, blogs, banners and social media data.

It started as a part of SEO but today it is creating its individual identity in the digital advertising world.

What is the difference?

SEO focuses more on keywords, backlinks and meta tags etc. Experts of this profession will make sure to get proper URLs, keywords, titles and description etc., for website. On the other hand, content marketing focuses more on the quality of information. It encourages that information on site is fresh, relevant and original.

Why content marketing is gaining power?

Answer is the increasing value of quality data. Google algorithm updates like Panda, Penguin and Hummingbird are released for improving the quality of search results. These updates are focusing on the quality of data on web pages to ensure that users get what they have been looking for. Google is encouraging good quality, fresh and original data on websites. This is why, value of content is increasing.

But is it overpowering search engine optimization?

These are two very important and essential techniques of online promotion. Both of them work together to provide better results (improved ranking & increased traffic) to websites. One works to improve the quality of information on your website and other works to improve site’s ranking on SERPs. Ultimately, both techniques work for the benefits of web pages. Undoubtedly, content marketing is getting popular but SEO is still important too.

After reading above mentioned information, you can understand the difference yet connection between both essential techniques of digital advertising. You can decide which one or if both are needed for your business’s online presence.

Choosing a SEO package for your business? Things to consider!

Choosing a SEO package for your business is an important task. Search engine optimization directly affects the online success and presence of your company. This is why it becomes important that you choose the most suitable plan for your company.

However, how can you choose the best SEO Company in New York or your city? How will you know, which package is most suitable for your business? Here are some tips that can help you in making the right choice in SEO Plans –

• What do you expect – First thing, you need to consider while selecting a SEO package is your expectations. It depends on your business’ requirements if you want just good rankings in SERPs or presence in social media platforms too. Usually these plans offer keyword research, link building, competitive analysis, website optimization, content marketing and many more. Before selecting an option, you need to consider you expect from it. Select a plan that completes all your preferences and company’ requirements.
• Who is your target audience – Target market or audience is another thing you need to consider before selecting a SEO package. Who is your target audience? Is it local, national, international, or social? First, you need to decide the target market for your business. Then you can choose a plan that can meet all your company’s requirements. It is advisable to choose a package that offers customized services depending on your geographical location and target audience.
• What your competitors are doing – In search engine optimization campaign, it is also important to pay attention to your competition in industry. It will help you determining what they are doing to becoming successful on internet (so that you can do the same or better) and what mistake they are making (so that you can avoid those mistakes).
• What is your budget – Budget is another important aspect that you need to consider before selecting an option. Choose a package that fulfills all your business requirements in affordable prices. For example, choose an option without social marketing services, if you do not want them. There is no need to purchase a plan in which you get services that you do not need. A customized plan can provide you proper services (all you want for your company), without charging for unnecessary services.

There is variety of search engine optimization plans available in IT industry such as link building, social media marketing, content marketing etc. Choose an option that suits your business and get the best possible results in the SERPs. Find a respected and specialized IT company that can provide you suitable SEO packages.