Which one is the best for your business? PPC or SEO

Online marketing has become an inseparable part of businesses. Companies want more traffic on their websites that can increase lead generation and conversion rate. This is why companies are taking help of IT agencies that provide search engine optimization or pay per click services in cities like New York. However, sometimes it becomes difficult for business owners to choose one option from PPC and SEO.

Which one is better marketing option for your business? Which will be more beneficial? How can you choose the most suitable option? For answering all these questions, you first need to know what are PPC and SEO.

Pay per click – PPC is the online marketing technique in which ads of a company are displayed on search engine result pages (SERPs) for a specific keyword. Owner has to pay for each visitor that land on their websites via these ads on SERPs.

Benefits of PPC

• It provides fast results via ads on the first result page, which attracts more visitors.
• It gains more traffic for your site, which increases lead generation and conversion rate.
• It increases your online presence.
• It is not affected by the latest algorithm updates from Google.

Search engine optimization – SEO is the online marketing technique in which IT professionals work on your website, keywords and other aspects to improve your rankings in SERPs. It focuses on the organic search results and organic traffic.

Benefits of SEO

• It provides long time results in SERP rankings.
• It is a cost effective technique that generates organic traffic for website.
• It helps in increasing online presence.

Comparison

• Search engine optimization requires lots of efforts to get and manage high ranking in SERPs. On the other hand, pay per click does not require much effort for traffic.
• SEO is cost effective technique compare to PPC.
• PPC provides immediate results but it only remains till you are paying for ads. Search engine optimization provides long term results that you can enjoy for a long time with proper maintenance.
• SEO gets affected by latest Google algorithm updates like Panda and Penguin. PPC is indifferent from any algorithm update.
• You can get immediate traffic and results from pay per click without facing any competition. But, in SEO you face lots of competition in targeted keywords.

Owners can choose the most suitable option for their business by getting information about both marketing techniques, their benefits and comparison. One can make this selection based on their business’s requirements and marketing budget.