How to make your business website Google friendly?

Getting listed in the first pages of SERPs is important for the online success of any business, brand or company. But getting high rankings in search results is not an easy task. New algorithm updates and increasing competition are making this task even more difficult. Not working according to guidelines can also lead to penalization due to new algorithm updates. In that case, you will require Google Panda recovery services to correct mistakes.

So, how can you make your website Google friendly and avoid penalty?

Making a website search engine friendly is a comprehensive procedure, which is divided in several aspects. Web designing and SEO are two main aspects of this procedure. Here are few tips that can help you in making your existing site Google friendly –

Web Designing

• Create Sitemap – Sitemaps makes it easier for Google crawler to crawl through website and index it properly. A sitemap can help your site in getting indexed and in getting higher ranks in SERPs. Sitemap also makes it easier for visitors to navigate through web pages.
• Prevent errors – Prevent any kind of error in web pages. Errors force visitors to quit page that will increase bounce rate. It also indicates that your website is not providing relevant and necessary information. It can harm your rankings on search results. Regularly look for broken links and correct them immediately.
• Use more content not images – Use content or text to indicate towards an important link in website. It is easier for search engines to read content compare to images. If you are using images, then make sure to use ALT attribute in them. It will make it simpler for search engines to recognize text or information you are providing.

Search Engine Optimization

• Content optimization and management – You must optimize your website’s content according to the regulations of Google. Look for duplicate, irrelevant and poor content in your web pages. Use only relevant, original and quality information in your site to make it search engine friendly. Regularly publish fresh information via blogs or other methods.
• Social Media integration – Integrate social media with your site to get social signals. The more likes & shares you get on Facebook or Google+, the more your ranking will improve. Search engines consider social signals an essential aspect in SERP rankings. Make the most of popularity of social media platforms.
• Use right keywords and links – Use Google Webmaster Tools to get correct and relevant keywords for your website. Create quality backlinks for web pages. Their quantity is not important anymore.

Follow these tips and make your site search engine friendly. These tips will gain you good rankings and hopefully, you will never need Google Penguin Recovery Services.

5 Essentials of a Successful Website

Success of an online business depends on various factors. Structure of a website is one of these many factors. A well structure website plays an important role in the success of an online business. Corporates take the help of IT companies offering web solutions in NYC or other cities to develop the perfect site. Now the question is, how do they make a good website to enhance your online business?

Answer to this question are below mentioned –

1. Responsive design – While developing website for your business, professionals usually create a responsive design. In this time, where almost everyone is using internet on their smartphone, it is a good marketing technique to reach potential customers through their mobiles. Responsive design makes it possible for your company’s web page to fit perfectly on any device’s screen. Internet users also like those pages that fits perfectly on their device’ screen and where they can understand everything clearly. This is why, responsive design is now a necessary part of well-structured website.

2. Easy navigation – Another quality of a good site is easy navigation. Users do not like to go through all links to find a little piece of information. Visitors usually like those web pages, where they can find things easily. Companies with an easily navigated websites usually get more customers compare to others. The reason is, that users are comfortable with design, they can go through site easily and spend more time on site. Engaging customers increases the chance of sales.

3. Search Engine Optimization – A well-structured web page usually comes with good search engine optimization. SEO plays an important role in the success of any online business by getting high rankings in SERPs. Customers usually open first few links in search engine results. SEO makes it possible for company’s link to appear on first page. It drives increased traffic and potential customers to business’s web page.

4. Social Media Tools – A well-structured website offers social media tools. Social networking platforms like Facebook, Google+, Twitter and MySpace etc., are the new internet marketing platforms. Providing tools on site to share your content on social media not only gains new customers but also improves your ranking on SERPs. It also improves your online presence.

5. Good speed – Good speed is another characteristic of a well-structured site. Users like those web pages that load and process fast. It encourages them to spend more time on web page, which increases the chance of sale.
Above mentioned factors can make any online business successful.

How to protect your website from Google Penalties?

In past few years, Google has changed SERPs with its Panda and Penguin algorithm updates. These updates are punishing websites, which are not following regulations. With every new update, many web pages suffer Google penalties and most of the time, they do not even know, why?

Your website may be the next, but you can prevent it. As they say ‘better safe than sorry’. It is important to protect yourself before handed before a new algorithm update hits your site. You can take the help of any company that provides Google Panda Recovery Services.

Here are some tips to protect from penalties –

Check your content – Many websites get penalized by Google due to poor quality, irrelevant or duplicate content. To prevent penalty, you must look for poor quality and duplicate content in your site. You can take the help of several tools available online, for this task. Keyword stuffing is another factor that causes penalty. Never post content that is stuffed with keywords.

Regular link audits – Perform a proper link audit to get in the depths of potential link problems on your site. Find out low quality, paid or spam links. There are many link audit tools available in market. Use these tools to find faulty backlinks in your website and remove them as soon as possible.

Take the help of Google Webmaster Tools – Webmaster Tools can be very helpful for your website. Setup your account on it and find out potential threats of penalty within your web pages. It can help you in finding broken links, bad backlinks and other issue in site.

Anchor Density – Check your anchor density regularly. Keep an eye on number of relevant anchor text links. Search engines penalize sites with high anchor density. So, it is important to keep a sharp eye on it.

Google Analytics alerts – You should also setup analytics alerts. These alerts will tell you about every change in your website’s report. You will get alerts about organic traffic, bounce rate or issues in site. It will help you in improving web pages and online presence.

Remover errors from web pages – High number of errors in web pages are another reason for penalty. Make sure to remove errors like 404 from your site because they indicate that you are not offering information for users.
If your website is already hit with penalty, then contact companies providing Google Penguin Recovery Services. They can help you in recovering and gaining your lost ranking in SERPs.

SEO changes that will bring game changing results for your business

You must be thinking it got to one of these- quality links, content, website optimization. Well, all these things are important for getting rankings, but with new algorithm update, SEO strategies must be changed (because getting ranking in SERP has become difficult because of the updates).

Latest SEO strategies applies by search engine optimization in NYC that will help your website achieve top ranking in search engines-

1. Create effective infographics -Infographics is an effective form of content marketing (get more traffic or backlinks). Creating of cool infographics that comprise of data and visualizations both brings in more customers and likely increase website traffic rate. Creating of moving infographics by 3D can bring even better results.

2. Drive relevant SEO traffic -Irrelevant SEO traffic is useless because traffic coming from useless sources will not convert visitors into subscribers. Using effective SEO methods under on-page, off-page SEO is must to generate more traffic towards the site.

3. Search right keywords- Right keywords are necessary to get ranking on SERP. Instead of working on irrelevant keywords, research for phrases that will suit your brand product or service that will generate more leads and conversion.

4. Work on local SEO-Often users search for product or service in their area. Working on local SEO, helps generate organic traffic towards the website.

5. Post quality content-Unique and fresh content on website is given preference by search engines. Posting original, quality and relevant content helps get top ranking on SERP. Posting on articles on article submission sites is a big no; instead, content needs to be published on website, social media accounts, and blogs.

6. Use of social media sites- Social media sites play a significant role in getting high ranking on SERP. Therefore, special attention is needed to be paid on Facebook, Google+, Pinterest, and Twitter etc.

7. Emphasizing on quality backlinks instead of quantity-Backlinks is an old technique to get ranking, but now used with few changes. Today, search engines prefer quality backlinks over quantity.

8. Use of site maps-Site maps help get ranking in SERP because it helps search engines to index your website accurately.

9. Use of blogs-Blogging is another effective method to get ranking. Regular update and posting of fresh content on blogs helps yield positive results.

10. Use of smart phones and mobiles- Reaching out customers through mobile help generate more traffic and ranking benefits.

How old SEO techniques are ruining your online business?

IT industry changes with every passing second. Businesses need to stay updated with every new IT update to gain the benefits of new technologies. However, staying updated with technologies is not enough. It is also important to leave old techniques behind.

Search engine optimization is another field of IT industry that is changing rapidly. It is the time to leave old SEO techniques behind because you may not realize but they are damaging your business. If you are wondering how, then here are some answers –

Low ranking on SERPs – In any online business, it is important to keep high ranking in search engine results pages (SERPs). However, old SEO tactics can be the stone that will stop you from achieving high ranks. Outdated tactics can badly affect your website’s ranking on SERPs since your competition is using new strategies.

Google penalty – Using outdated search engine optimization techniques can cause the worst damage to your business with Google penalty. With new algorithm updates like Panda and Penguin, Google is punishing websites with poor content and search engine optimization.

Reduced traffic on website – Outdated SEO tactics causes business ranking to go lower in SERPs. With every step lower, website loses organic traffic. Algorithm updates push those sites lower in ranking that contains poor content and uses old techniques.

Ruined online reputation & business – Lost ranking and Google penalty can ruin any business’s reputation in market. Low traffic means low conversion rate and reduced sales. You can lose it all - reputation, traffic, ranking and sales.

Many IT companies are providing new and quality SEO services in cities like New York. These companies understand the harm of old tactics. Here are some old SEO techniques, that you need to stop using immediately (if you are still using them).

Article submission – Article submission has lost its importance since Google Panda update. Now submitting articles on websites and getting links in return, is considered a technique of past that you need to avoid at all costs.

Quantity of links is more important than quality – Many people still think that quantity of links is more important than quality. If you are one of these people, then Google Panda update should be a wakeup call for you. Now the quality of links matters not quantity.

Keyword stuffing – Keyword stuffing is hazardous SEO tactic that should be shunned. Stuffing keywords in content can bring Google penalty to your website.

Poor content – Use of poor or duplicate content is not advisable in today’s IT industry. Search engines are trying to push website down in ranking with poor or copied content.

5 Common Mistakes That Web Designers Commit When Designing a Website

Any web designer can design a website, but it takes years of experience to create a flawless layout that could appeal to the visitors in the very first glance. Along with years of experience, designer need to be watchful for the below given common mistakes-

Use of flash-Flash is an amazing designing tool, but Google does not like it. They say, it increases the load time of websites and is not mobile compatible as well; both of which are true. Hence, designers should use JavaScript based libraries like jQuery or AngularJS instead of flash.

Massive images- Do you loves using big images? Well, did you know it directly impacts website’s load time, which can eventually harm a website in many ways. Use images of appropriate size and do not forget to optimize them. For optimizing, you can use tools like GruntJS-ImageMin, ImageOptim, CodeKit and PrePros.

Assuming design will fit all screen sizes-Usually, designers assume that a fixed screen size design will fit all platforms. This is a hypothetical belief! You need to create flexible designs that fit all screens, and no matter what, you must test the created design on all types of the devices.

Overuse of animations or effects-Many websites has breathtaking designs, but to meet the standards of designing, designer need to take care of many things. In addition to the above-discussed things, overuse of animations and effects is also not suggested.

Animations like elements fading in, up, down, around, etc. must use appropriately.

Non-user friendly navigation- Hyperlinking within the pages of website and with other pages is needed to be done appropriately because poor linking can hinder the navigation from one page to another or within the same page.

Subsequently, if user experience poor navigation the user will become frustrate and look for a better alternative. Hus designing and functioning go hand in hand. Therefore, while designing, designers need to always keep in mind the usability of website.

Many companies offer web solutions in NYC, but not all of them have experienced designers. You must only hire a company that has veteran web designers and can create a perfect design for your website. 

Why SEO & PPC is the Winning Combo?

If you have an internet based business, it is mandatory for you to get started with online marketing. It helps businesses to increase their web traffic, and achieve some money-making clicks as well. In the internet marketing arena, there are two favorite options; search engine optimization (SEO) and Pay Per Click (PPC).

There has been always a debate that which one is the best out of two. However, experts of the industry evaluated both these options and made a conclusion that an online marketing campaign should use both in order to maximize their ROI. Some of the key benefits of this combination are described below. You can also get in touch with professional PPC services in New York to give your current internet marketing campaign a new direction.

Visibility: It is one of the most common benefit is that it will significantly increase the traffic of your website because it gives your site added exposure on the search engine results pages. If you are dominating the organic search, it becomes necessary to use paid marketing, as top 3-4 results on the SERP’s are usually occupied by the PPC ads.

Maintain Site Traffic: If you have launched a new site, or lost traffic due to any algorithm update, it will take some time to get everything organized. During this period, your PPC campaign can help you to maintain the traffic and build authority to your site again. In such situations, combination of SEO and PPC works just about perfectly.

Use Organic Data: If you already have an organic campaign, you can analyze all the keywords that achieved conversions and sales. After that you can develop a strategy that how you can group them with your paid marketing campaigns. Hence, it means that this analyzed data can help you finding the possible mixture of famous keywords.

High CTR and Conversion: It has been analyzed by the experts that when a site appears together in both paid and organic search result pages, it allows your site to gain more trust of the visitors. Boost in credibility highly increases the chances of click through rates and conversions.

Outsmart Competition: Competition in the market is stiff. Hence, it becomes essential for you to use both organic and paid marketing campaign, and drown out majority of your competitors. Remember if you want to succeed, the key secret is to stay one step ahead from your competition.

5 Possible Factors that Can Make Your Website Load Slow

Every website leaves a different impression on its visitors. However, loading time of a site plays the most important role in the overall impression of a site. Today, when users have high-speed internet connections, there is no reason for any sites to load slow.

Many times a website loads slowly because of the common mistakes made by the developers. If you are going through the similar issue, time has come for you to look for reliable web development solutions in NYC and resolve the issue without any further delays.

Some of the most common development factors that contribute in slow webpage download are described below.

1. Usage of images is necessary on many web pages, but unoptimized images affect loading time of your site. Hence, image handling becomes crucial, and usage Image optimization allows you to minimize the size, type, and quality of images.

2. Various types of widgets are used by the developers to make a website look more active and interesting. However, using unnecessary widgets can do more harm than any good. Remove all needless widgets to improve the loading time. If you want, you can use them at starting segment of your page.

3. Did you know that bulky code is among one of the most common reasons? It is because the bigger every file is, the longer will be the loading time. You can make your filesizes smaller by removing useless whitespace, writing efficient code, and using external CSS.

4. Flash is an excellent tool, but because flash is bulky, it also leads your site towards slow loading. It is recommended to avoid usage of too much flash because usually it is unsuited for mobile devices. Hence, whenever using it, be sure about the file size and you can check it using XML.

5. Too many HTTP requests, another key factor to consider. Including too many CSS files and code files within your site, certainly affects its performance. Hence, if possible then try to reduce HTPP requests by merging all CSS and script files.

Remember, your website represents you and your business. Thus, it is critically vital for you to ensure that it has slow loading time. Get your site optimized from the experts of the industry and make all required changes. You should aim for a flawless site that perfectly conveys your message to your targeted audience.

5 Most Effective Tips that Can Drive You to Successful PPC Marketing

Setting up a PPC campaign is not very intricate, but driving sales and leads from the money you invest into it is challenging. While there are a lot of things that go altogether in making any PPC campaign successful, there are a few that directly impact the conversion rate of the campaign.

When you hire pay per click services in NYC, you must ensure that the service provider sincerely takes care of the below mentioned aspects of your campaign-

1. Keyword Research & Grouping: Researching targeted keywords is one of the obvious tasks that you need to perform for your campaign. However, you must understand the value of keyword taxonomy. Once you have organized these keywords, you need to perform keyword grouping to make them work for you. It improves conversion rates and provides you market segmentation based on real purposes of visitors.

2. Ad Extensions: As an advertiser, you need to make most of the number of various types of available ad extensions. Using these ads extensions, you can increase your CTR and conversion rate by directing visitors to the information they want. Traditional extensions include location, special offers, products, call, and few others.

3. Best Ad Creations: You just cannot achieve success, until you learn the art of creating best ads. While creating your ad, you need to make sure that there is an appropriate relation among your keywords, ads and of course landing page. It must have unique selling points and ensure that you have a call to action in it as well.

4. Correct Landing Page: Relevant landing page is important and you may have to tweak it as well to offer the best returns to your customers. You need to ensure that it effectively communicates what you have to offer. It should also have content relating to product or service. Page load time of the landing page is equally crucial, as it affects the quality score and ad rank.

5. Track click and conversions: The primary center of any successful advertising campaign is to know whether your ads are converting into sales or not. Tracking your ad is a mandatory part, as if you do it only then you can understand the changes you need to make it more successful. Use tracking and conversion tools to get a holistic view of your ad campaigns.

How to increase leads by pay per click campaigns?

In internet marketing, pay per click or PPC has earned an important place for itself. PPC’s ability to get more traffic and potential customers on websites is increasing its importance. However, to get more customers, you will need leads generation. It is necessary to take the full advantage of PPC campaign.

A lead means that your services, products, or business has captured the attention of user. This attentive user can be your potential customer. For increased customer base, sales, and revenue, it is necessary that your pay per click campaign generate as many leads as possible. You can also take the help of professionals providing pay per click services in New York or other cities.

Here are some tips for you to increase leads from PPC campaigns:

Local – For generating more leads and sales, it is important that you start from local areas. Users usually look for service providers in their local areas. Most of the visitors do not search on national level. It will be also easier for you to business.

Landing page – Landing page plays an important role in any PPC campaign. It is necessary to choose your landing page wisely. It is a page, where visitors land. This is why, it is necessary that this page hold the content you want users to see. It is a common mistake to use single landing page for all ads. Avoid this mistake to get more leads from campaign.

Location – Advertisement location on Search Engine Result pages is very important in pay per click. It is necessary to make your ad location specific in Google AdWords. You ad location plays an important role in leads as well as in traffic.

Target – In any PPC campaign, you need to know your target audience. You can do proper research on your target audience and keywords. Inaccurate targeting can cause you lots of unnecessary clicks and more payment. Use refined keyword search and get larger, aimed audience.

Ad Text – The text on your pay per click advertisement on search result pages is important. Users click only in those links which catches their attention as well as indicate towards quality information. In ad text, it is important that you clearly convey message to visitors.

With pay per click, your ad shows on the top of page and right in front of people’s eyes. It is beneficial since you are in business and want to catch customer’s attentions.

Analyze, Plan, And Act- Three Strategies For A Successful SEO Campaign!

Search engine optimization of a website help bring positive results for a brand, which include:

• Better rankings in SERP
• Open the doors for targeted audience
• Better conversion rate

These things are only achieved if an authentic approach for search engine optimization is adopted.

Unfortunately, many business owners cannot make out for these goals. The reason behind it is the negligence of SEO campaigns for their website.

To let in visitors become potential customers of the brand, careful planning and SEO strategies are to be implemented for a profitable outcome. Here is what is ought to be done:

Analyze
Before carrying out anything, analysis of current situation is must to be done. Identifying the weakness and making appropriate plans according to it is suggested.

Following are few parameters to be covered, while analyzing the website:

• Analyze website pages
• Analyze targeted visitors coming on the website
• Study the problems

Plan
After doing proper analysis, proper planning of SEO campaign is ought to be done. Making appropriate plans will help get optimal results quickly.

Few things to be planned, before the launch of SEO campaign:

• Focus on the position of website in SERP
• Setting of concrete goal
• Choosing of right keywords
• Deciding about the pages that should be ranked in search engine result pages
• Each page should have a purpose to serve. For example, one page might provide subscribing of newsletter, another page might help in making purchases of a particular item, while other might be used to contact or downloading something. Hence, based on the actions visitors will perform on the page, respective SEO optimization is must to be done.
• Make plans that will fulfill expectations of targeted audience.

Act
Plans are to be put be into action to get efficient results. Following are few of the steps of SEO services New York that are performed:

• Set of keywords or phrases that are chosen must be put into action to attract targeting audiences.
• Perform on-site (optimization of title, Meta description, content and more) and off-site (content marketing, infographic, video marketing and more) search engine optimization to generate more targeted traffic towards the website.

Thus, success of your SEO campaign relies heavily on proper analyzing, planning, and action. Effective implementation of SEO campaign will attract targeted visitors, which have the highest possibilities of availing the products and services that your website is offering.

What are the Characteristics of a Good Website Design?

There is no way a website can yield good results unless it is designed professionally. As they say, first impression is the last impression; you must ensure that your website looks professional and user-friendly enough to your visitors.

Here are a few characteristic traits of a perfect website design-

Smart and attention-grabbing- Check out the design of any website that boasts of its design, and you will find one common thing. They are all smart and attention grabbing. 

Navigation – Navigation is one of the main characteristics of a good website design. It should be easy for users to navigate through the site. People never stay on a page waiting and trying to understand it. They immediately close web page, or go to some other one. If navigation is not user friendly then it will get difficult for users to find information on web pages.

Mobile-friendly – A good website design must be mobile-friendly. All around the world, the number of smart phone users is increasing. To get more traffic, it is necessary to get a mobile compatible site.

Browser compatibility - Browser compatibility is another essential characteristic of a good website design. Different users use different browsers. A design should be friendly with every browser. If web pages do not load properly on one’s computer or laptop, users get disappointed.

Content placement– In an excellent design, content is placed neatly on right and organized places. It should be easier for any new user to find information, they are looking for. Usually, people just make a scan of web page for necessary information and if they do not find it easily, they will quit and find another page. Content should be placed in right place with proper format.

Fast Loading - Fast loading is another quality of a decent website design. Users prefer those web pages that load faster. Simple designs always help in fast loading. While designing, designers must avoid heavy contents like heavy graphics, flash images, videos etc. These contents make web pages heavier, which makes them slower in loading.

Other than the above mentioned characteristics, theme, colors, and typography are the other important qualities.

Every company that offers website designing in New York or any other city can create great designs by keeping these qualities in mind. A good design is not only user friendly but also attracts the attention of more people. In businesses, it is a great ways to gain new customers and build a brand image.

Top 7 tools that help in website designing

Website designing is the process of creating and maintaining web pages. It includes designing of pages, graphics, user interface, coding etc. However, several programs were developed over years to help designers in their work. Whether it is a small city or a big city like New York, professionals of web designing use softwares like:

Adobe Dreamweaver – Adobe Dreamweaver is one of the oldest and successful softwares in web designing. It was created by Macromedia in 1997 and managed by Adobe Systems since 2005. This program works on OS X and Windows platforms. Dreamweaver also works with languages like JavaScript, PHP, ASP.NET VB, ASP.NET C# and ASP VBScript etc. In the latest version of Dreamweaver, features like live view and insert, visual editing tools, improved CSS, SFTP certificate-based authentication, and DOM visualization tool are included.

CoffeeCup – CoffeeCup is a HTML editor with features like instant visual, quick live preview and code completion etc. It comes with website themes that help in creating responsive web pages. One can download its free trial, however, it’s paid version is available in 69 dollars.

Notepad++ - Notepad++ is a code editor for Windows with features like auto completion, multi tab editing, syntax highlighting, customized GUI, file comparison and multi-language environment supported etc. It works with languages like C, C++, CSS, C#, JavaScript, Perl, Java, PHP, Visual Basic, Objective-C, Python, XML and SQL etc.

Aptana Studio 3 – In Aptana Studio, designer can design and develop web application. It works with PHP, JavaScript, CSS3, HTML5, Ruby, Python and Rails etc. It has features like integrated debugger, IDE customization, built-in terminal, JavaScript library support and git integration. It also supports FTP, FTPS, Capistrano and SFTP.

Bluefish – Bluefish is a text editor which runs on Linux, Windows, Solaris and Mac OS X. It supports C, C++, Java, JavaScript, HTML, XHTML, PHP, XML, Python, Ruby and CSS. It’s main features are code folding and navigation, syntax highlighting, Unicode character browser, code spell checker and multiple document and encoding support.

BlueGriffon – BlueGriffon is a content editor, in which designer can work in HTML5, XHTML, CSS etc. It is available for platforms like Windows, Mac OS X, and Linux. BlueGriffon is also available in many languages other than English like French, Italian, Chinese, Japanese, Dutch and many more.

Microsoft Visual Studio Express – This tool is used for designing and developing web applications with other softwares like Microsoft Expression Blend. In Visual Studio Express, you can work with HTML, CSS, ASP.NET, AJAX, VB and C# etc. WebMatrix is another free tool offered by Microsoft to create, publish, and maintain websites.

What is the complete process of website designing?

While searching on internet, we see many new or old websites every day. Do you ever wonder how these web pages look perfectly organized? How much time does it take to design a website? How these web pages were designed?

Website designing is the process of creating a responsive design which completes all requirements of clients. In this process, there are several phases like:

Information and definition – This is the first phase of this process. In this stage, designers gather all information about project, about the expectations of clients, about the needs of site and about the requirements of visitors etc. Professionals try to figure out the purpose of project. They research about target audience, the field of web pages and their competition in industry etc.

Planning – This is the second phase of site designing. In this stage, designers plan their project. They plan about the structure, site map, content etc. Professionals plan every detail of web pages from graphics to typography. In this process, they also plan which software or technologies they are going to use for designing. Usually, designers take the help of Adobe Photoshop, HTML, CSS, wireframes, jQuery and JavaScript. Sometimes, they also take the help of content management systems like Wordpress.

Designing – After complete research and planning, web professionals start designing process. They keep their target audience in mind while working on project. Other than target audience, they also create design according to different devices and browsers. Making website according to the users of Android, iPhone and Blackberry is also necessary. During process, designers work to meet W3C standards. This process includes user interface, graphics, logos etc. They also keep reviewing project and look for problems and errors.

Development – In this stage, professionals make the graphics and site actually work. Web pages are built around the actual idea and everything is placed on right place. Frameworks like PHP or ASP are used for development. Every feature, link or button is tested. Content is also positioned in its right place. Overall, complete inspection is done to see if everything is running properly. Professionals usually look for broken links and errors.

Testing and launch – After completing the creation and development, designers test their web pages design. It is also tested on different browsers and devices. After removing every error and proper testing, website is launched.and developmentte inspection is done to see if everything is running properly.

In website designing whether it is in New York or any other city, process remain the same. However, ideas or technologies may change but every project is done in same steps.

6 Secrets You Must Know for a Successful PPC Campaign

Pay per click (PPC) marketing is an effective way to drive more traffic and enjoy the lucrative benefits it offers. Majority of the people believe that PPC marketing is easy and simple, but it’s far from reality. Yes, if you don’t explore every hidden aspect of this program, you are likely to throw your hands up sooner or later.

To improve your existing Pay Per Click campaign, you need to keep an eye on the following aspects:

1. Track Everything: Best part of the paid marketing is that it lets you see where every penny of the program is going. It allows you to compare your spend and revenue. Evaluate your ads, keywords and everything else to ensure that you know what is working well for you and what isn’t.

2. Combine PPC with SEO: Both are considered to be one of the best tag teams in the world of internet marketing. It is a great idea to cover the both areas because there are customers who prefer organic search results more than paid. It means that you will not miss out on any of your targeted customers in the market.

3. Seasonal Campaign: Don’t spend too much money on regular campaigns, if you have tight budget. Make sure that you grab every available opportunity with both hands and seasonal campaigns can offer you the same. Let your targeted customers know when it’s seasonal time or when special offers are on.

4. Negative Keywords: Selecting the correct keywords is a crucial aspect of your paid marketing, but you also cannot forget to add negative keywords. It means that you are selecting keywords for which you don’t want your ads to be displayed. These keywords are important to ensure that your Ad budget is focused on the right keywords and heading in the right direction.

5. Increase the Budget: If your present PPC program is doing well and you have the knowledge, then you must plan to scale it. You need to understand that in paid market arena, sky is the limit and you must not keep yourself restricted to limited profits. Increase your budget and plan your growth with the experts of the industry.

6. Keep Testing: Regardless of the fact that how well your campaign is doing, you need to remember that key to success is testing, testing and testing. There is always a room for improvement and you must work on it whenever possible. It also keeps you updated with the modern trends of the market.

Look for a professional Pay Per Click services in New York in order to improve your campaign and ensure quick ROI.

Do's & Don’ts of Keywords in SEO!

In search engine optimization, we always hear the term, keywords. However, not many of us know the exact Dos and Don’ts about the keywords. Here are certain considerations that must be taken seriously, about keywords-

Research – In SEO, it is important to find right keywords. You need to find the perfect phrase that describes your website best. For this purpose, there are tools like Google AdWords on internet. In research tools, you can search about your business or services and choose the words and lines that are perfect.

Selection – In SEO, it is necessary that you choose the right words. It is important that you choose phrase that is related to your website. It is always beneficial to choose phrase that properly defines your products, services, or message. It can get you more organic traffic as well as good ranking on result pages. Wrong selection can divert your users to other web pages even if you are providing original content.

Density – After finding proper phrase, you need to use it wisely. It is important to use it in good numbers on website. Not less, not more, just enough. Many tools on internet are providing the facility to check density of keywords on a web page. Use these tools and get to know if you are doing it properly.

Placement – Finding right phrase does not mean that you can use it anywhere. Placing it properly in content or in right place is very important. It should be placed all in right locations. Forcefully adding keyword in content will do no good for your website. Words should be places smartly and relatively. Search engines like Google can easily see if your phrase is placed in relative content or not. If it is placed irrelevantly, it will discourage not only users but also your ranking.

Competition analysis – Choosing right words, placing them properly in content in good density is not enough. You will also need to see what your opponents are up to. While working in same industry, it is necessary to know about competitors to stay in competition. If they are more popular, then analysis is done regarding their phrases, density, traffic etc. It helps in finding what you are missing effectively creating a chance of improvement. If they are lower in ranking, then analysis shows what you are doing right in SEO. It gives you another chance of improving what is already good.
Search engine optimization in NYC or any corner of world is nothing without right words, so choose wisely.

6 Hidden Reasons Why Every Business Needs SEO

SEO known as Search Engine Optimization is a valuable and inseparable part of every internet marketing campaign. Business owners use this marketing platform because of numerous benefits it offers. However, still there are people who haven’t explored many hidden benefits it provides and below are some of these:

1. Cost Effective: SEO get an edge over paid advertisements when it comes to producing targeted traffic. It offers businesses a higher return on investment, as your expenses for the campaign remains identical, even if one visitor out of hundred decides to purchase your products or use your services.

2. Measurable Marketing: One of the most valuable benefits of SEO marketing campaign is that it can be measured, assessed and enhanced based upon its present performance. Specific requirements of the business can be considered to make required amendments.

3. Offline Sales: If you believe that is good for online businesses only or works better to drive online sales only, you better give it another thought. Your website is a 24-hour working sales person that is never on rest. Thus, a quality SEO campaign can bring your targeted audience at your virtual doorstep.

4. An Investment: Many people believe that SEO is a cost that they have to spare out of their budget. In actual, it’s an investment that gives you a good ROI over the long term. If your selected keywords rank in top 3 search engine results, where the most clicks go, you are expected to have more money in your wallet than you actually invested.

5. Builds Brand Reputation: Branding is a costly and complicated task. However, search engine optimization campaigns drive more traffic and if visitors receive a pleasant experience, your business is likely to store a place in their heart. Hence, this marketing platform works just about perfectly to build your brand reputation.

6. Edge over Competitions: Competition in the market is stiff and you cannot afford to miss out on any available opportunity. A professional SEO program gives you an excellent advantage over your competitors who don’t have their website ranking in top search engine results due to a poor campaign. In this competitive market, it’s all about outsmarting your competition in every possible manner.

When selecting SEO services in New York make sure that you look for a reputable organization and don’t forget to share all your business requirements with them. Look for an organization that stays updated with modern trends of the industry and practices ethical techniques only.

5 SEO Areas That Need More Attention!

Search Engine Optimization (SEO) requires no introduction, especially if you have an online business. However, we are not going to talk about the importance of SEO, but about the ways of doing it correctly. Yes, if you believe that your Search Engine Optimization campaign is going on and you can afford to take your eyes off it, the wakeup time has come for you. Look at some of the valuable aspects that many experts ignore.

Right Keywords: Keywords are the backbone of a SEO campaign and if you don’t have optimized keywords for your website, you have planned failure of your marketing program. Keyword optimization is a critical aspect that no organization can afford to ignore. Thus, be certain to ensure that you verify them with real data.

Right traffic: Even if your marketing campaign is driving high traffic, still it’s not a wow thing for you. We are talking about the quality traffic here and to ensure that visitors on your website are targeted, you can check its bounce rate. Having high bounce rate for organic search visitors is a raising alarm that they are not able to find what they were looking for. On the other hand, if you have high bounce rate for all the visitors, you have bigger issues to address.

Customer-based Content: You have a team working on your campaign and writing content for your business, but do you know what type of content they are producing. It is vital to understand that content for your website should not be just to appeal search engines, as it should involve the information that your customer care about.

Professional Website: Does not matter how hard you work on your SEO campaign, if you do not have a professional website, you shall surely end up on the losing side. Moreover, it also spoils your brand image because of the awful experience it offers to the visitors. You might be able to drive the traffic with a poor website, but you certainly cannot achieve conversions.

Limited Optimization: Search Engine Optimization is an ongoing process and you cannot afford to stop the necessary optimization tasks, once you have your website ranking in the search engine results. Do not forget that competition in the market is stiff and everyone is working hard to achieve top search engine rankings.

When looking for a New York SEO firm, make sure that the organization is Google certified and stays updated with the modern trends of industry.

Techniques You Must Stop Practising For SEO ASAP!

Search engine algorithms are constantly changing, rendering previous and so far useful SEO techniques trite and ineffective. Therefore, here is a list of optimization techniques, which all companies providing SEO services in New York are advised to stop using as they are no longer helpful in boosting up the rankings.

Article submission:

If you are still stuck with article submission websites, you are lagging way behind in the game of SEO. Not only now, but even before Panda and Penguin updates had not rolled out; this technique was never very effective for increasing online visibility.

Link building just like any other optimization method is a time-consuming, tedious and not easy at all. Therefore instead of chasing easy links, write guest blog posts as this would add value to your website by securing more exposure among audiences and reference from authoritative websites.

Publishing press releases without any real news

Now that article submission is no longer effective, it doesn’t mean that you could switch to publishing press releases randomly. Sure, you can go ahead and publish one, but only if you have something actually newsworthy to share.

Don’t publish them as a routine procedure twice a month just to secure some links from news channels. This is because every industry is loaded with millions of businesses. Therefore, unless you have done something absolutely extraordinary, getting yourself heard is going to be extremely challenging. Publishing PRs just for securing links is just as ineffective as article submission.

Publishing thin content

Thin content is unhealthy for any search engine optimization campaign and this is a point which can’t be stressed enough. Content is excellent for getting quality links, but only if it supplies real and useful information. Before devising a piece of content, ask yourself, are you writing it to build a quality audience or are you writing it for search engines. FYI these two things should never be mutually exclusive.

If you feel tired of writing the same old facts again and again, because you are running out of ways to present that information, you are probably doing it all wrong.

Focusing only on Google

Devising SEO strategies while keeping in mind only Google is like keeping all the eggs in one basket. Just like people are suggested to diverse their investment portfolio, same goes with search engine optimization. Gather statistics and see what percentage of traffic is coming from Google and how much of it is coming from other search engines, and accordingly work for it.

5 New Majestic Techniques to Enhance Your Website Ranking!

Despite of your SEO campaign, if your website in not ranking well in top search engines, times has come for you take a pause and revise your current strategy. Search engine optimization is a rapidly changing process because of frequent algorithm updates. We have crossed halfway mark of 2014 and new techniques have been identified to improve current rankings of the website for all search engines. Some of these techniques are described below:

Business Reviews: Over a certain period of time, reviews have become a critical factor of SEO and search engines use them in their ranking factors. Encourage your customers, friends and colleagues to post positive reviews about your business and also ask them if there is any room for improvement. In Local SEO approach, reviews are as important as citations or backlinks.

Questions and Answers:  There are certain websites used for questions and answers and it’s considered as a food source of getting good relevant traffic. Find such websites with a good Page Rank and look for questions related to your website or services. However, remember that you are going to answer these questions for users not for your backlink. Hence, it is essential that your answers should appear natural.

Conversion Optimization: If you are not getting a good return on investment from your present SEO campaign, you need to keep your focus on conversation optimization. Attracting more visitors on your website is only half of the job done. Yes, entire web traffic can be a waste as long as they don’t take desired actions. Conversation optimization gives you an ideal opportunity to make amendments in your campaign that will produce lucrative outcomes.

Content for Users: High quality content is the king for sure, but make sure that you are writing it for users keeping with humans in mind not the search engines. Develop content that is great, unique and most importantly informative. All handle the procedure of content curation with caution to make sure that you do it correctly.

Exploring Multimedia: By 2014, multimedia has become an inseparable part of off-page SEO techniques. You must use platforms such as YouTube, Instagram, Slideshare and Pinterest to share appropriate content, images, videos and presentations. It’s one of the most popular and reliable ways to reach your targeted audience in a smart manner.

When looking for SEO services in New York, make sure that you discuss your strategy with them and ask them about their activities plan. It will give you an idea about their knowledge of the industry and what kind of techniques they will use to deliver expected results.

6 Valuable Secrets of Every Successful PPC Campaign

PPC known as Pay Per Click, is one of the most efficient and reliable ways to reach every potential customer in the market. Many businesses have touched new heights of success with the help of a successful PPC Ad campaign. However, setting up and planning a successful Pay Per Click program is not an easy task and requires special skills and techniques. Use following tips to enhance your advertisement campaign:

1. Daily Budget: Not paying attention to your daily budget, you are putting yourself in a destructive position. Set your daily budget with caution and go with what you believe is appropriate. Remove or reduce your daily budget for the campaigns that are not delivering good return on your investment.

2. Keywords Selection: It’s a critical process that you need to perform with caution. If you are new in to Pay Per Click, you need to select keywords that are less expensive because u might throw away your precious money with inappropriate keyword selection. Popular keywords are usually expensive, thus you can use them only if you have skills of handling a successful campaign.

3. Compelling Ads to Sell Clicks: When writing ads for your program, it becomes critically important for you to write compelling, engaging and informative ads that will sell the clicks, not your products or services. It means that your advertisement must create curiosity in the minds of your customers to click on your ads and find your services. Hence, your every ad must have a call to action.

4. Landing Pages: Once you have relevant web traffic through your adverts, it’s only half of the job done. This is because if you don’t have your landing pages of the ads ideally conversion-oriented, you are likely to face more troubles than benefits out of your campaign. Make sure that you perform testing of the landing pages to ensure success of the program.

5. Conversion Rate Analysis: Study of the conversion rate gives you an excellent opportunity to analyze the progress of your campaign and make amendments whenever needed. Don’t forget that consumer behavior changes rapidly and thus, it becomes critical to optimize conversion rate and keep checking on new competitions in the market.

6. An Investment of Time: When your ad campaign goes live, you cannot afford to leave it run by itself. You need to spend quality time in order to review its performance and make tweaks to it on the regular basis. Look for an expert of the industry, if you don’t have sufficient time to spend on your ad program.

When looking for Pay Per Click services in New York, look for a Google certified organization along with a proven track record. Check their reputation online and do ask them about their plans and strategies for the campaign.

How to make your site easily crawlable and indexed by search engines?

Has your site being crawled by search engine crawlers? If no, then you need to use effective SEO strategies for various purposes like categorical, behavioral, demographic and geo-localization areas.

Following are few tips by which you can improve search engine ranking of your website on search pages:

Conduct SEO audit

Assessment of website is the foremost thing that is to be carried out, in order to determine where the site stands in search engine results pages. Detailed analysis report must be made, so that appropriate measures can be taken accordingly. Signing up with Google AdWords helps to get keyword ideas and analysis regarding return on investment.

Once everything is determined, all those things are to be used appropriately on site. To name a few is inserting of keywords in the page header, in the page URL, in the page title and within the body of the webpage.

Competitive analysis

In accordance to analysis of site for implementation of on-page strategies, it’s important to audit competitor’s websites as well, so as to know their site ranking on SERP and keyword and phrases use.

Clean site’s dirty code

In order to make crawlability and indexing of site’s pages easy for search engines, it’s important to ensure that site has clean code.
Use of HTML syntax as well as CSS is must in order to allow search engines recognize reliability of site, rather than making it think that the site is spammy and low quality.

Beside the use of basic codes, various other HTML codes are also ought to be used. For example, the use of ‘alt’ tags that offer description of images, in case image is not displayed on webpage. This helps search engines to crawl images as well, even if they are not displayed; and subsequently contributes to higher search rankings.

Do outsourcing

Outsourcing of SEO services in New York or elsewhere from a reliable digital marketing company makes more sense than doing it in-house (because only experts can very well optimize your site and monitor its performance).

Develop content strategy

Without content, SEO strategy is ineffective. This is why for effective implementation of SEO strategy, it is important to create and publish unique and informational content on site. The word informational here means content that helps to generate quality sales and bring in large traffic.

However, informative content needs to be filled with relevant keywords, so that strong foundation of SEO can be built. Subsequently, this adds to the factor of higher search engine ranking.

Increase your business value with a good website layout

Designing an artful website is very important these days, if wanting to increase business value. Especially, E-commerce sites that are selling some product or service, an attractive website plays a great role in making good turnovers.

Following are few things that are taken into consideration by a web development company in NYC, while developing a website:

Make best use of Diction and Rhetoric

Words used in content of website are called Diction and tricks used to attract visitors and make them into paying customers are called Rhetoric.

These both strategies are to be used appropriately so that it attracts majority of audience. Before putting Diction and Rhetoric into action, few things that help in deciding the plan of action are: average age of audience, targeting local or international audience and use of speech formal or informal.

Most often, focus is laid on formal, yet simple words, instead of heavy vocabulary. In addition to tis, content should be grammatically correct. Apart from this, the development company needs to make sure that the content is engaging enough to attract the audience.

Showcase your statements in most attractive selling point

Where earlier, flash websites used to be a great method to attract viewer’s attention, but nowadays, flash sites are no longer in demand. Today, without wasting time, visitors like to see value statement right on the first page.

How your business is better than competitors, what’s the price for product, quality and discounts on the products are few things on, which today viewers pay attention to.

Nowadays, calls to action like “Call 555-555-5555 To Schedule A Free Consultation Today!” are more appealing that encourages people to contact the company for the respective product or service.

Make website search engine optimized

To increase traffic and sales of business, it’s important to make website search engine optimized. This will help to place website on top ten search engine results pages.

However, in accordance to the efforts of developer, internet marketers are required for this purpose. They will keep track of few things which are as follows:

• Keyword research
• Meta title, headers, and description tags
• Content
• Posting business location on Internet mapping platforms, such as Google Maps – NAP.
• Use of social media pages and profiles, such as Facebook, Twitter, LinkedIn.

Embedding of blog on website

Creating of blog on the website is a part of search engine optimization. It’s a medium to make audience aware about the product or service of the company by posting useful and unique content.

Making website easy to navigate

Customers if finds the site good would definitely like to purchase product or avail respective service. But, if in case while adding things to the cart, navigation process takes time then visitors would switch on to another site for purchasing the same thing from competitors.

5 Most Valuable Benefits of a Professional SEO Campaign

Internet has become an integral part of current lifestyle and it is likely to remain like this. No wonder why majority of the online businesses are facing intense competition today. Search engine optimization (SEO) is a tonic that every business needs in their internet marketing strategy. Majority of the traffic on the websites comes from the search engines is not a hidden secret anymore. Many business owners pay heavy penalty for ignoring the importance of search engine optimization. If you don’t want to be one of them, read following benefits and get started with your campaign with the help of a professional organization.

Increased Traffic: If you have your website in the top search engine results, you can certainly expect more clicks and impressions. There are different techniques in search engine optimization that will help your website to receive quality web traffic. They use optimized and keyword based title tags and meta descriptions to help this cause.

Reach Targeted Audience: You might have a perfect website and offering quality services, but it will be a complete waste without the correct audience. Using SEO services gives you an opportunity to reach every potential customer in the market. Announce your presence in the market and let your targeted customers know that you are there for them.

Better ROI: It is not that hard to understand that when you have quality traffic on your website, you will notice increase in your sales and profits. SEO is a cost-effective technique and offers a far greater return on your investment in the long run.

Competitor Analysis: If you want to be as successful as your competitions in the market, a SEO organization can track down the details of your competitions more precisely in order to find out secrets of their success story. Using tools such as Google Analytic they can track the practices they are using and can develop a new plan for success accordingly.

Trust & Credibility: SEO can market your brand and make it stronger and better. You can develop trust and credibility using such services because majority of the searchers believe that search engines love to recommend the best in top rankings and it’s true as well.

Get in touch with a reliable SEO company in New York and ask them to discuss their strategy with you. You must find an expert of the industry that stays updated with regular search engine and Google algorithm updates. Result oriented search engine optimization firm should plan and work on proven techniques mentioned below:

• Keyword Research Analysis
• Content Optimization
• Developing/Editing Content
• Link Building Plans
• Optimizing Title Tags & Meta Description
• Checking URL Structure
• Adding Alt Tags & Creating Site Map
• Using  Latest Search Engine Tools

How to keep going now that Google pigeon is out?

It is not uncommon for Google to keep rolling out newer versions of its algorithms and updates. This time it came up with a new algorithm, solely meant to refine local search results.

Since it has not given any official name to it, webmasters are calling it ‘Google Pigeon’ for the time being. They claim that Pigeon will offer more accurate and relevant local results, applicable to both map and web-based search queries.

The rankings for many local businesses have gone completely haywire, and all the SEO experts are trying to analyze the changes implemented. Page layouts and local results are continuing to change every day, making it harder for experts to recognize any particular pattern or reasons behind those changes.

It is still a little ambiguous as to exactly what steps should be taken by those who are negatively impacted by this update. However, after careful analysis here is what SEO services in New York can make from it. This is what webmasters have found so far:

• The update has only affected queries in English language in the US
• Google pigeon unlike previous updates does not penalize websites; it is only for refining the searches
• The search results that Google shows in the form of 7-packs are facing a reduction
• There is an improvement in 3-pack results
• There is a drop in the duplicate search results
• The radius of local search has been reduced for most of the local queries
• It has been observed that pigeon is majorly favoring directory websites (probably due to the fact that such websites are more authoritative)
• In SERPs that provide local Carousel results, it is showing directories in most of the cases for local businesses
• Another observation says that for map pack and Carousel results, Google is favoring local businesses over brands. For example when a user searches for the query ‘pizza’, he is more likely to see local pizza shops over Domino’s.

What to do now:

• Optimize the content of your site for important keywords
• Optimize the content for local area
• Include H1s, alt tags, state/city name in the title tag
• Encourage customers to leave positive reviews about your business
• Work on optimizing Google My business listings
• Work on interacting with fans and customers and engage them via social media

Value of Google Authorship in SEO!

Google Authorship has gained quite the popularity in context of search engine optimization. Despite its increasing importance many websites and bloggers have still not embraced, which is surprising because it is vital for securing higher ranks and more traffic. It is an outlet to gain branding which is the end goal of all the content strategies and blogging, and SEO strategies.

This authorship program gives a face to your work. All it takes to become a verified author is linking is the Google+ profile with your online work. Doing so will allow everyone to see your image next to the search results where you have the authorship.

It is human tendency to feel more inclined towards search results that have an image attached to it compared to those without images. Such results tend to attract higher clicks as it sparks a sense of credibility among readers. The fact that more people are seeing your face makes it easier to become a professional in the industry.

Sometimes it so happens that duplicated or plagiarized content is able to rank higher in Google than the original source from where it stole the content. However after establishing oneself as an author with Google, original content will appear higher, and not the duplicate one. Searchers won’t find the plagiarists, but you as the author. 

Google uses Author Rank as a parameter to rank authorship writers according to their engagement and other social factors. Someone who has a profile will automatically rank higher than those without it. Although ranking will still be decided by the quality of content first, if you are able to devise brilliant content, you can expect an overall boost in the Google search rank. 

Therefore every SEO company in New York is now beginning to use authorship programs to secure more readerships and have a positive impact on social media for achieving high visibility.

With Google authorship program getting a piece of content indexed becomes faster and easier. For example if you have anything urgent to share such as some timely news which must be indexed quickly, link it to Google+ profile. It will prioritize your content over others. Quick indexing will allows users to search your more quickly.

Millions of people are publishing content on an everyday basis, and there is a strong need to get an edge over others. Quick indexing of content will allow searchers to read your information earlier, thus allowing you to build an audience.

SEO techniques to generate traffic for your website

More traffic clearly means more business! There are several ways to generate traffic, but generating it in an organic way is the best, because it is cost effective.

Following are few of the white hat SEO techniques suggested by most of the NYC based SEO company experts that help improve site visibility, traffic, and sales:

• Proper keyword insertion is important in Meta tags, so that search engines can index it well.
• Use unique and fresh content both for on-page and off-page.
• Smart insertion of keyword in the content should be done, because excessive keyword stuffing is considered as spam.
• Get relevant quality backlinks from High PR sites.
• Do blogging regularly. Update blogs with latest information every day, if not every week.
• Share those blogs on high quality sites including your social profiles.
• Use of Social Media sites such as Facebook, Twitter, Google+, MySpace, LinkedIn, manta.com, and many more sites is best to promote your content. Regularly update information on profile so that people engage with you more.
• Makes use of Squidoo lens.
• For better indexing, submit website in different search engines.
• Infographics is very useful SEO technique. Make use of top infographic sites like visual.ly, pinterest.com, imgur.com, weheartit.com, Google Picasa, Flicr.com, photobucket.com, 500px.com, pinspire.com, gentlemint.com, twitpic.com, shutterfly.com, postimg.org, www.flixya.com etc. to portray your sites product or service.
• Create quality video and share it on top sites like youtube.com, vimeo.com, dailymotion.com, metacafe.com, 4shared.com and photobucket.com etc.
• Work on slide share
• Write and distribute PRs from time to time about your business.

Aforementioned are some popular SEO techniques that help generate traffic on site and boost sales. If you want to increase visibility of your site then make use of these techniques. But, along with that, you must not do anything excessively, rather yearn to get backlinks naturally. This will shield you against any future search engine updates.

Creating PPC ads that generate quality clicks

When it comes to PPC, it is the quality of ads, which is largely going to determine the fate of campaign and how much of quality traffic it generates. Following tips will be helpful in creating effective pay per click ads.

The first tip is to make the most out of headlines. Headline is a prominent aspect and should be used wisely. Insert those words that will give weight to it. Create a statement out of it. If the advertisement targets generic keywords, use descriptive headline to highlight the product. If the ad is targeting a brand name, don’t forget to include the company name.

The next trick that is quite helpful is to put the keyword in the ad copy in those places where it seems appropriate. Doing so will increase the relevance of it among searchers. The keyword will become bold in the Google search results and will help your advertisement pop up.

It is never advised to create just one ad for the campaign and ad groups. Have two to three samples ready and experiment with them by testing their effectiveness then go on to select the one that turns out to be the best version. One example would be creating a duplicate of the first one by making slight alternations such as changing the headline.

Another way to do so is to highlight a different offer or some other feature and see which copy works best. Remember other companies are also competing with their messages, so make sure yours stand out in terms of creativity, presentation, and everything else. Keep on testing different variations of the same message until you stumble down the one that succeeded over others. Then you can pause the ones that failed to perform better. 

Getting lots of clicks is not the biggest challenge pay per click services providers in NYC face, but the challenge lies in getting clicks from qualified users who have the maximum potential to become a customer.

Therefore devise the message in a way that gets the attention of qualified customers only and not of those who are immediately going to leave the website because the ad was irrelevant to them. It is because the latter ones will only increase the cost of campaign.

For example if your competitor websites are charging lesser price for the same service, try including the price in the advertisement copy. Doing so will although decrease the number of clicks, but the ones you do get will be from willing customers ready to pay that price.

Points to consider before hiring a SEO Company

If you are striving for increased visibility rate of your website, in addition to increased sales, then you need to seek help of a SEO specialist.

Before hiring one, you need be clear with few of the aspects related to search engine optimization, which are follows:

First, you must exactly know what Search Engine Optimization is. It is a marketing approach, which improves ranking in SERP (Search Engine Result Pages).

Results are never instant in SEO; therefore, you need to be patient.

SEO professional needs to have entire information about the business, so that they can make the marketing strategies accordingly. This is because lack knowledge puts adverse effect on the campaign, which would eventually affect the visibility of site on the internet.

Now if you have decided to hire a professional SEO company in New York or elsewhere, here are a few tips to take into account:

• Do not completely trust word of mouth or standard approaches like e-mails, calls, etc. You must search thoroughly about the company and then come up to a decision.

• Consider the experience (how long they have been in the business).

• Ask for references and make inquiries.

• Before hiring company for your website SEO optimization, check whether the company itself has done SEO for its site or not. You must also note are the basic guidelines of search engine optimization taken into account by them for their website.

• Never look for affordable SEO offers, when seeking for quality work.

• Before starting with the campaign, make sure the company has generated SEO report that would comprise of detailed analysis of your website. Based on the information, the specialist would make the strategies accordingly that would help improve your website's positioning on SERP.

• Stay alert from SEO companies that guarantee you top rankings.

• Make sure the company focuses on ethical methods.

Once you are assured that all the aforementioned aspects are there in the SEO Company, hire it.

Following are few strategies that would be used by SEO specialists:

• On-page and Off-page strategies-On-page optimization would comprise of page title, Meta description, Meta keywords, ALT tags etc. and off-page would comprise of infographics, slide-shares, blog marketing etc.

• Improve website content, as it plays a major role in ranking of a website.

• Keep track of visitors and provide statistics.

• Avoid activities that could get website penalized.

Why you need paid search campaign for your business?

An online advertising practice, which is significantly being used nowadays to increase the traffic rate, is Pay-per-click (PPC).

Certain amount is to be paid that allows ads for the website to be displayed in SERP. Specific keywords or phrases referring to the product or service of the company are displayed on to the search engine results pages, which get enough attention. The amount to be paid is based on the clicks coming on the website.

Five reasons that will give you an idea why PPC campaign is important for the business and what’s its need:

• Gain pace in the market: Unlike organic SEO that takes time to reach out to targeted audience, such ads is launched quickly and starts showing its effects immediately i.e. bringing in targeted traffic and qualified leads for the business.
• Expanding online visibility: Website likely to get increased traffic with PPC campaign that eventually helps business to expand its visibility online.
• Increased traffic rate: The quality of traffic rate get increased with the campaign. It runs best during the sales periods and in specific geographic regions.
• Drive traffic to your choice of pages: The best advantage of pay per click services in New York or elsewhere is that one can drive traffic to the specific page of their own choice and find out, which pages convert the highest rate.
• Maximized ROI: With each ad that gets clicked, it is easy to get good amount of ROI and conversion rate.

From the above points, it must be quite clear to you about PPC benefits. However, before starting with the PPC campaign it’s important to establish clear objectives and goals.

So, if you want to generate a lot of traffic in a short amount of time then consider PPC campaign. However, do make sure the company holding your campaign is experienced in the field because it is not an easy job and requires well-planned strategy in order to get optimal results.

To search the best company, take reference from friends who have availed such services or surf on net. Both ways are effective in order to find out the best company who can cater to your needs.