Have you planned your SEO marketing strategy for 2015?

Search engine optimization is not an isolated department anymore. Things have changed drastically in the SEO world due to regular algorithm updates from the search engines. As we have already entered in 2015, it becomes crucial to plan or alter your marketing strategy accordingly with the help of the best SEO Company in New York. Consider some of the most important factors given below while planning the ideal strategy for your search engine optimization campaign this year.

Best SEO Tools- If you have not used available tools to plan your keyword, optimize internal links, and analysis your campaign, you need to make a fast move. All these tools are crucial, as they give you the opportunity to improve factors such as conversion rate, landing page rankings, and theme of your site.

 Mobile Optimization- It is not a new concept, but you just cannot afford to miss it in 2015. Recent updates from Google again clarified that sites that are not mobile-friendly will face serious issues associated with their rankings in upcoming months.

Social Media Link Building- You need to pay extra attention on social media in 2015, as it is the best platform to build long-lasting relationships with your potential customers. Social citations will play a significant role in top research rankings.

Enhanced Site functionality- Apart from your SEO activities, you rapidly need to work on your site as well. Improve URL structure and organize the link structure, as it will allow you to focus on less links. Also, make sure that your site load quickly on all different device and browsers. Improve functionality of your site to enhance user-experience because this factor is vital for top search rankings.

User based Content- Importance of the content is not hidden from any marketer. However, it is crucial to understand that you are creating content only for users not the search engines. Thus, always make sure that the content you create is flawless, informative and user-friendly.

At the end, we can say that SEO is an evolving process and it is important to stay updated with the changing trends of the industry. Therefore, always make sure that you and company handling your campaign develops a unique and authentic strategy to achieve desired outcomes.

What should you depend on for Link building- Content Marketing or SEO?

Search engine optimization has been used by IT companies, businesses, and professionals from all over the world to gain better rankings in SERPs. However, in past few years, a new term ‘content marketing’ also rose in the digital or online advertising. Most people get confused between this term and SEO. Not many people understand the difference yet similarities between SEO and content marketing.

Today, every SEO Company in New York or anywhere in world is getting accustomed to the content marketing. To understand the difference between both terms, you need to know what they are.

Search engine optimization is the technique in which IT professionals use tools like proper keywords, phrases, competitors’ analysis to achieve higher rankings in SERPs. Content marketing is another technique of achieving the same goals but by focusing more on the information. It uses tools like infographics, images, videos, blogs, banners and social media data.

It started as a part of SEO but today it is creating its individual identity in the digital advertising world.

What is the difference?

SEO focuses more on keywords, backlinks and meta tags etc. Experts of this profession will make sure to get proper URLs, keywords, titles and description etc., for website. On the other hand, content marketing focuses more on the quality of information. It encourages that information on site is fresh, relevant and original.

Why content marketing is gaining power?

Answer is the increasing value of quality data. Google algorithm updates like Panda, Penguin and Hummingbird are released for improving the quality of search results. These updates are focusing on the quality of data on web pages to ensure that users get what they have been looking for. Google is encouraging good quality, fresh and original data on websites. This is why, value of content is increasing.

But is it overpowering search engine optimization?

These are two very important and essential techniques of online promotion. Both of them work together to provide better results (improved ranking & increased traffic) to websites. One works to improve the quality of information on your website and other works to improve site’s ranking on SERPs. Ultimately, both techniques work for the benefits of web pages. Undoubtedly, content marketing is getting popular but SEO is still important too.

After reading above mentioned information, you can understand the difference yet connection between both essential techniques of digital advertising. You can decide which one or if both are needed for your business’s online presence.

5 Most Valuable Benefits of a Professional SEO Campaign

Internet has become an integral part of current lifestyle and it is likely to remain like this. No wonder why majority of the online businesses are facing intense competition today. Search engine optimization (SEO) is a tonic that every business needs in their internet marketing strategy. Majority of the traffic on the websites comes from the search engines is not a hidden secret anymore. Many business owners pay heavy penalty for ignoring the importance of search engine optimization. If you don’t want to be one of them, read following benefits and get started with your campaign with the help of a professional organization.

Increased Traffic: If you have your website in the top search engine results, you can certainly expect more clicks and impressions. There are different techniques in search engine optimization that will help your website to receive quality web traffic. They use optimized and keyword based title tags and meta descriptions to help this cause.

Reach Targeted Audience: You might have a perfect website and offering quality services, but it will be a complete waste without the correct audience. Using SEO services gives you an opportunity to reach every potential customer in the market. Announce your presence in the market and let your targeted customers know that you are there for them.

Better ROI: It is not that hard to understand that when you have quality traffic on your website, you will notice increase in your sales and profits. SEO is a cost-effective technique and offers a far greater return on your investment in the long run.

Competitor Analysis: If you want to be as successful as your competitions in the market, a SEO organization can track down the details of your competitions more precisely in order to find out secrets of their success story. Using tools such as Google Analytic they can track the practices they are using and can develop a new plan for success accordingly.

Trust & Credibility: SEO can market your brand and make it stronger and better. You can develop trust and credibility using such services because majority of the searchers believe that search engines love to recommend the best in top rankings and it’s true as well.

Get in touch with a reliable SEO company in New York and ask them to discuss their strategy with you. You must find an expert of the industry that stays updated with regular search engine and Google algorithm updates. Result oriented search engine optimization firm should plan and work on proven techniques mentioned below:

• Keyword Research Analysis
• Content Optimization
• Developing/Editing Content
• Link Building Plans
• Optimizing Title Tags & Meta Description
• Checking URL Structure
• Adding Alt Tags & Creating Site Map
• Using  Latest Search Engine Tools

How to keep going now that Google pigeon is out?

It is not uncommon for Google to keep rolling out newer versions of its algorithms and updates. This time it came up with a new algorithm, solely meant to refine local search results.

Since it has not given any official name to it, webmasters are calling it ‘Google Pigeon’ for the time being. They claim that Pigeon will offer more accurate and relevant local results, applicable to both map and web-based search queries.

The rankings for many local businesses have gone completely haywire, and all the SEO experts are trying to analyze the changes implemented. Page layouts and local results are continuing to change every day, making it harder for experts to recognize any particular pattern or reasons behind those changes.

It is still a little ambiguous as to exactly what steps should be taken by those who are negatively impacted by this update. However, after careful analysis here is what SEO services in New York can make from it. This is what webmasters have found so far:

• The update has only affected queries in English language in the US
• Google pigeon unlike previous updates does not penalize websites; it is only for refining the searches
• The search results that Google shows in the form of 7-packs are facing a reduction
• There is an improvement in 3-pack results
• There is a drop in the duplicate search results
• The radius of local search has been reduced for most of the local queries
• It has been observed that pigeon is majorly favoring directory websites (probably due to the fact that such websites are more authoritative)
• In SERPs that provide local Carousel results, it is showing directories in most of the cases for local businesses
• Another observation says that for map pack and Carousel results, Google is favoring local businesses over brands. For example when a user searches for the query ‘pizza’, he is more likely to see local pizza shops over Domino’s.

What to do now:

• Optimize the content of your site for important keywords
• Optimize the content for local area
• Include H1s, alt tags, state/city name in the title tag
• Encourage customers to leave positive reviews about your business
• Work on optimizing Google My business listings
• Work on interacting with fans and customers and engage them via social media

Value of Google Authorship in SEO!

Google Authorship has gained quite the popularity in context of search engine optimization. Despite its increasing importance many websites and bloggers have still not embraced, which is surprising because it is vital for securing higher ranks and more traffic. It is an outlet to gain branding which is the end goal of all the content strategies and blogging, and SEO strategies.

This authorship program gives a face to your work. All it takes to become a verified author is linking is the Google+ profile with your online work. Doing so will allow everyone to see your image next to the search results where you have the authorship.

It is human tendency to feel more inclined towards search results that have an image attached to it compared to those without images. Such results tend to attract higher clicks as it sparks a sense of credibility among readers. The fact that more people are seeing your face makes it easier to become a professional in the industry.

Sometimes it so happens that duplicated or plagiarized content is able to rank higher in Google than the original source from where it stole the content. However after establishing oneself as an author with Google, original content will appear higher, and not the duplicate one. Searchers won’t find the plagiarists, but you as the author. 

Google uses Author Rank as a parameter to rank authorship writers according to their engagement and other social factors. Someone who has a profile will automatically rank higher than those without it. Although ranking will still be decided by the quality of content first, if you are able to devise brilliant content, you can expect an overall boost in the Google search rank. 

Therefore every SEO company in New York is now beginning to use authorship programs to secure more readerships and have a positive impact on social media for achieving high visibility.

With Google authorship program getting a piece of content indexed becomes faster and easier. For example if you have anything urgent to share such as some timely news which must be indexed quickly, link it to Google+ profile. It will prioritize your content over others. Quick indexing will allows users to search your more quickly.

Millions of people are publishing content on an everyday basis, and there is a strong need to get an edge over others. Quick indexing of content will allow searchers to read your information earlier, thus allowing you to build an audience.

SEO techniques to generate traffic for your website

More traffic clearly means more business! There are several ways to generate traffic, but generating it in an organic way is the best, because it is cost effective.

Following are few of the white hat SEO techniques suggested by most of the NYC based SEO company experts that help improve site visibility, traffic, and sales:

• Proper keyword insertion is important in Meta tags, so that search engines can index it well.
• Use unique and fresh content both for on-page and off-page.
• Smart insertion of keyword in the content should be done, because excessive keyword stuffing is considered as spam.
• Get relevant quality backlinks from High PR sites.
• Do blogging regularly. Update blogs with latest information every day, if not every week.
• Share those blogs on high quality sites including your social profiles.
• Use of Social Media sites such as Facebook, Twitter, Google+, MySpace, LinkedIn, manta.com, and many more sites is best to promote your content. Regularly update information on profile so that people engage with you more.
• Makes use of Squidoo lens.
• For better indexing, submit website in different search engines.
• Infographics is very useful SEO technique. Make use of top infographic sites like visual.ly, pinterest.com, imgur.com, weheartit.com, Google Picasa, Flicr.com, photobucket.com, 500px.com, pinspire.com, gentlemint.com, twitpic.com, shutterfly.com, postimg.org, www.flixya.com etc. to portray your sites product or service.
• Create quality video and share it on top sites like youtube.com, vimeo.com, dailymotion.com, metacafe.com, 4shared.com and photobucket.com etc.
• Work on slide share
• Write and distribute PRs from time to time about your business.

Aforementioned are some popular SEO techniques that help generate traffic on site and boost sales. If you want to increase visibility of your site then make use of these techniques. But, along with that, you must not do anything excessively, rather yearn to get backlinks naturally. This will shield you against any future search engine updates.

Points to consider before hiring a SEO Company

If you are striving for increased visibility rate of your website, in addition to increased sales, then you need to seek help of a SEO specialist.

Before hiring one, you need be clear with few of the aspects related to search engine optimization, which are follows:

First, you must exactly know what Search Engine Optimization is. It is a marketing approach, which improves ranking in SERP (Search Engine Result Pages).

Results are never instant in SEO; therefore, you need to be patient.

SEO professional needs to have entire information about the business, so that they can make the marketing strategies accordingly. This is because lack knowledge puts adverse effect on the campaign, which would eventually affect the visibility of site on the internet.

Now if you have decided to hire a professional SEO company in New York or elsewhere, here are a few tips to take into account:

• Do not completely trust word of mouth or standard approaches like e-mails, calls, etc. You must search thoroughly about the company and then come up to a decision.

• Consider the experience (how long they have been in the business).

• Ask for references and make inquiries.

• Before hiring company for your website SEO optimization, check whether the company itself has done SEO for its site or not. You must also note are the basic guidelines of search engine optimization taken into account by them for their website.

• Never look for affordable SEO offers, when seeking for quality work.

• Before starting with the campaign, make sure the company has generated SEO report that would comprise of detailed analysis of your website. Based on the information, the specialist would make the strategies accordingly that would help improve your website's positioning on SERP.

• Stay alert from SEO companies that guarantee you top rankings.

• Make sure the company focuses on ethical methods.

Once you are assured that all the aforementioned aspects are there in the SEO Company, hire it.

Following are few strategies that would be used by SEO specialists:

• On-page and Off-page strategies-On-page optimization would comprise of page title, Meta description, Meta keywords, ALT tags etc. and off-page would comprise of infographics, slide-shares, blog marketing etc.

• Improve website content, as it plays a major role in ranking of a website.

• Keep track of visitors and provide statistics.

• Avoid activities that could get website penalized.

What strategies drive success to your SEO efforts?

Since the time we started advising SEO in late 90s, it has gradually evolved as one of the most challenging things. However, SEO experts make best efforts to help businesses grow through effective SEO strategies.

So what are the ranking factors that are used by SEO professionals in today’s time?

Following are few strategies of seo services that are used in New York or elsewhere by experts to improve SEO ranking of a website:

Strategic approach of keyword analysis: Understanding what the majority of audience usually searches on web and making efforts in context to it helps prepare a strategic plan for keyword analysis. A report is prepared to find out number of searchers against number of visitors for different queries.

Working of Google algorithms: Google keeps on tweaking its Panda and Penguin update, which has affected many websites ranking. It has become quite important for experts to get aware with the latest Google algorithm changes and web spam filters that are affecting the sites ranking, so as to protect their sites from adverse SEO results.

High quality content: Undoubtedly, content plays a significant role in SEO optimization. With high quality content, it is likely to receive authentic links from other sites, which is a major factor of improving ranking.

Use of semantic markup: It is quite effective strategy that helps to enhance the visibility, attention, and click-through of search results. Marking up of highlighted aspects and displaying it on search result pages is what that comes under the semantic markup.

Negate the use of Google authorship markup: Few years back, authors Google+ account used for linking up with their article, not just to give recognition to the authors hard work, but to gain more trust of readers and search engines. However, this trend has got a setback because of the latest Google updates. 

Mobile SEO optimization: Search engine optimization also lays emphasize on SEO mobile optimization, as well, because of the most prominent reason that sites which aren’t effectively optimized for mobile, Google have penalized those sites.

Think local and think international: Based on the need of marketing the audience either locally or internationally, best SEO strategies are applied, which comprise the use of tools like Google MyBusiness and many more.

Latest SEO strategy trend of 2014

Google algorithms keep on changing constantly from time to time, which has either adverse or good effect on the existing websites.

Only if website owners and business establishments understand latest SEO strategy trend of 2014, only then they will be able to prep themselves to face changes and cope up with the changing trends.

Following are few SEO strategies, which have buzzed the internet marketing industry and many SEO firms in city of NY and around the globe:

Semantic searches and quality content
SEO strategies practiced earlier are no longer of use because of the recent Google Hummingbird update. It has pushed semantic searches and quality content to the forefront and given a setback to the concept of long tail keywords.

In addition to this, focus is now being laid on more relevant, useful content rather than keyword density and link quantity.

Focus on emerging platforms

With the increasing use of tablets and smartphones, business marketers considers vital to get their website optimized on mobile platforms as the future lies there.

Therefore, web pages are designed in such a way that it could easily be viewed and interacted on mobile platforms.

Engaging users with social media

Social media is ruling the world today. This is because of the fact that social media websites like Reddit, Tumbler, Facebook, Pinterest, Vine, Instagram and Imgur helps drive more traffic, which is essential for websites on internet to grow social networks. Users on these social media websites interact, comment and become part of the community, which helps build brand reputation and drive traffic on the website.

Emphasize more on content and less on keywords

With the Google's Panda and Penguin updates, stuffing of content with high keyword density has gone. Earlier articles of 300 words were sufficient to get website into ranking, but times have changed since then. Now Google demands for more content.

With the growing importance of content, the word limit of articles is likely to increase till 2017.

Privacy concerns

Nowadays, readers are concerned about sharing their information online. Therefore, an important consideration is given to storing of private information of readers by developing stronger encryption level of websites. Doing so, help secure the information and stop hackers, data thieves from acquiring private files of users.

Website ranking on the first page of Google, Isn’t a child’s play!

Getting ranking on first pages of search engine results is not an easy task. Special skills and expertise hands are required for this purpose, which is only possible by the help of reputed and experienced SEO Company (because they have best idea about the new strategies that are required in obtaining optimal results on SERP).

The year 2013 has brought new pace in the competition amongst many companies, who want to rank first on SERP. This have boosted the need for SEO companies, as well, urged the experts of SEO companies to think smart and change their old approaches of search engine optimization.

SEO optimized web page is one that ranks on the first page of Google, when user makes a query in search engine. Proper SEO process is followed for this purpose by experts.

The prime motive of conducting SEO is to increase website traffic, which eventually means that site will be linked with numerous customers. Besides making website popular amongst hoard of people, another purpose of performing SEO is making profits. Highlighting of website's products, ads and services in front of the audience is possible by SEO, which eventually helps in earning profits for the company.

However, this whole process has become quite tough, since after the Google Panda and Penguin is updated. Therefore, every SEO company in cities like NY has changed their SEO strategies.

Where earlier link building, link wheel, directory submission and article submission were prime things to be done in SEO optimization, now these old tactics have completely revolutionized. Today, content has become the king. However, strict guidelines are also there in it as well, which defines that content should be unique, correct and of good quality.

A good company can only possibly achieve this, if done complete homework. Proper strategy would be made in context to it, which would be applied on both on-page and off-page of website.

Apart from search engine optimization, use of social media optimization has also increased, which contributes in the results of search engine pages.

SEO companies have started advertising their client’s sites on media as well. YouTube, Facebook, twitter and Audio marketing have boosted considerably from past few years.

These social media networking sites have proven to be bliss for many companies and have provided desired results to clients within quoted period of time by SEO companies.

A good SEO company is one that adapts!

The need for Search engine optimization is a glaring. Business means good sales. Good sales require a consumer base. A consumer base comes from an audience. The size of the audience depends on your ability to get people’s attention.

So, how do you address the tiny little issue of getting the attention of as many people as possible, and possibly, let it reflect in the form of an impressively good number when you file for returns?

The internet, of course! Everybody uses it, everybody’s addicted to it and it’s their go to resort when they need to look for any kind of information.

That is where SEO comes in! If you want SEO done for a New York based company, it would make better sense to get it done through a New York SEO Company.

But, which one is the best?

The answer to that question is actually quite simple! Sure, there is the obvious criterion of taking the experience, performance, budget, etc. into consideration.

In addition, ask as many specific questions related to the past projects of the company, and how they went about to address it!

Why? Because if SEO was a human being, he’d have ADHD, and get easily confused! Ok, bad reference, but the point I am trying to drive is that change is the only constant for SEO. What worked well yesterday, may not work at all today, or worse, may even work against you. The simple answer to the question above is, ‘one that adapts’.

The Good people at Google are constantly trying to make the internet world a better place by making it a little more personal, each day.

In effect, the requirement for both content and SEO are changing as well. In fact, they are getting harder by the day. In an effort to separate the ordinary from the extraordinary, the guidelines keep getting severer, and by extent, the job of the average professional of the field, keeps getting harder.

For example, the most popular form of off page content (as opposed to website content), up until this point were articles. But a good company that’s on top of their game, would know, that that’s about to change very soon.

Your SEO performance is only as good as how sound, an approach you use. Let the idea be to get the worth of every dollar you spend.

5 essentials of SEO in 2014

Online world has been changing drastically in last few years. What used to be a sure thing in the past is out of the focus now. If you fail to keep a track with this constant evolution, there is no way you would be able to do well online.

 
Here are five essentials of SEO that you must take care of, in 2014:

1. Avoiding keyword rich anchor text- Inserting keyword in the anchor text used to be a winner until last year. No matter how you were building backlinks, it used to be practiced everywhere, but now if you do that, it is guaranteed that you will get your websites penalized by Google. So, no matter what¸ avoid it!

2. Appropriate Meta tag- Just writing anything in the Meta tag will not take you anywhere. Earlier people used to insert just about anything, irrespective of its relevancy with their website, but now if you do that, search engines will undoubtedly put you in their to-be-ignored list.

3. Say NO to buying links- In the past, all that mattered was number of backlinks to a website. Nobody cared about the source of links, their quality, or anything else, unless they were getting do-follow backlinks. Now, this practice has almost been eradicated. Now, more than the quantity of backlinks, their quality matters. One quality backlink is considered better than 100 low-quality backlinks. Remember that!

4. A big NO to use of low quality or spin content- Content was acknowledged as the king, in the past as well, but it hardly appeared to be in control. However, with Panda and Penguin, Google crowned Content as the undisputed king, by making it the most decisive factor of the performance of a website. Now, if by any means you get content generated through unlawful or low quality tactics, there is no way you can do well online. An SEO company that is run by smart brains, in cities like NYC, must already know this. However, in case you do not, it is advisable to stick to only quality method. High quality content can single handedly take you to heights unimagined. 

5. Integration of SEO with SMO- Social media websites have taken over the world like storm. Today, almost every other person is on one or the other social networking website. Websites like Facebook, Google Plus, and Twitter claim to have a huge population of the world active on their platforms. That has pretty much affected how search engine optimization is today. Now, all your efforts for optimization may go vain, unless you integrate your efforts with effective social media marketing.

SEO is important for your business! Let’s see how!

You, as a business owner, should always be finding different ways to improve the web traffic of your website. More the traffic on your website, more your online business will be able to generate income.

As we all know, the internet has become the most profitable place for online promotions. Different types businesses can take advantage of the internet to drive more people towards it and generate high business revenues. There are
several ways to drive traffic to your online business, and thus increase the overall business productivity.

For any internet based business to grow, Search Engine Optimization is the most important way to bring top search engine rankings for your site, thus make your website easily accessible to visitors. Let us explore some common ways
that a New York City based SEO Company will say that search engine optimization is imperative for your online business success:

Effective source for traffic: Search engine optimization is a free marketing platform to drive more traffic to your online business. Unlike paid marketing, where companies have to pay for every single click, SEO is a gainful way to get
more of your business. Studies have shown that lots of internet users, click on the results generated on search engines result pages.

Increased sales: Website visitors have a tendency to turn a visit into profitable affair for you. A well-optimized website has the ability to increase sales. Websites with high rankings are able to drive more traffic, thus greatly raise sales.

Cost-effective: SEO is the cost-effective way to online market your business over its traditional counterpart, offline marketing and save your businesses’ capital.

Presence of social networking sites: SEO techniques are highly utilizing the various social networking sites such as Facebook, LinkedIn, Twitter etc., to market your business on a large scale. Adding a social media presence to your

SEO campaign where more people can see your business updates and leave a feedback, promotes your website socially. Doing this, you will get an idea how satisfied your customers are, with your products and services.

Permanent results: Unlike traditional advertising, the outcome of search engine optimization are permanent. A well executed SEO campaign can give your online business long lasting top presence on search engines.

A New York City based SEO Company can give your business, the benefits of appearing on the top positions over internet, thus increase overall sales.