Google algorithms keep on changing constantly from time to time, which has either adverse or good effect on the existing websites.
Only if website owners and business establishments understand latest SEO strategy trend of 2014, only then they will be able to prep themselves to face changes and cope up with the changing trends.
Following are few SEO strategies, which have buzzed the internet marketing industry and many SEO firms in city of NY and around the globe:
Semantic searches and quality content
SEO strategies practiced earlier are no longer of use because of the recent Google Hummingbird update. It has pushed semantic searches and quality content to the forefront and given a setback to the concept of long tail keywords.
In addition to this, focus is now being laid on more relevant, useful content rather than keyword density and link quantity.
Focus on emerging platforms
With the increasing use of tablets and smartphones, business marketers considers vital to get their website optimized on mobile platforms as the future lies there.
Therefore, web pages are designed in such a way that it could easily be viewed and interacted on mobile platforms.
Engaging users with social media
Social media is ruling the world today. This is because of the fact that social media websites like Reddit, Tumbler, Facebook, Pinterest, Vine, Instagram and Imgur helps drive more traffic, which is essential for websites on internet to grow social networks. Users on these social media websites interact, comment and become part of the community, which helps build brand reputation and drive traffic on the website.
Emphasize more on content and less on keywords
With the Google's Panda and Penguin updates, stuffing of content with high keyword density has gone. Earlier articles of 300 words were sufficient to get website into ranking, but times have changed since then. Now Google demands for more content.
With the growing importance of content, the word limit of articles is likely to increase till 2017.
Privacy concerns
Nowadays, readers are concerned about sharing their information online. Therefore, an important consideration is given to storing of private information of readers by developing stronger encryption level of websites. Doing so, help secure the information and stop hackers, data thieves from acquiring private files of users.
Only if website owners and business establishments understand latest SEO strategy trend of 2014, only then they will be able to prep themselves to face changes and cope up with the changing trends.
Following are few SEO strategies, which have buzzed the internet marketing industry and many SEO firms in city of NY and around the globe:
Semantic searches and quality content
SEO strategies practiced earlier are no longer of use because of the recent Google Hummingbird update. It has pushed semantic searches and quality content to the forefront and given a setback to the concept of long tail keywords.
In addition to this, focus is now being laid on more relevant, useful content rather than keyword density and link quantity.Focus on emerging platforms
With the increasing use of tablets and smartphones, business marketers considers vital to get their website optimized on mobile platforms as the future lies there.
Therefore, web pages are designed in such a way that it could easily be viewed and interacted on mobile platforms.
Engaging users with social media
Social media is ruling the world today. This is because of the fact that social media websites like Reddit, Tumbler, Facebook, Pinterest, Vine, Instagram and Imgur helps drive more traffic, which is essential for websites on internet to grow social networks. Users on these social media websites interact, comment and become part of the community, which helps build brand reputation and drive traffic on the website.
Emphasize more on content and less on keywords
With the Google's Panda and Penguin updates, stuffing of content with high keyword density has gone. Earlier articles of 300 words were sufficient to get website into ranking, but times have changed since then. Now Google demands for more content.
With the growing importance of content, the word limit of articles is likely to increase till 2017.
Privacy concerns
Nowadays, readers are concerned about sharing their information online. Therefore, an important consideration is given to storing of private information of readers by developing stronger encryption level of websites. Doing so, help secure the information and stop hackers, data thieves from acquiring private files of users.
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