Did you know about these SEO trends that hold the key to future?

SEO changes every year mainly to enhance user experience on the search engines. However, businesses often show their concern about these changes because they are unsure about their approach and metrics used to measure the effectiveness and outcomes of their campaign. Therefore, it becomes essential to hire reliable SEO services in New York to get the professional help.

Nonetheless, few latest SEO trends that can help you rule in the future are given below-

1. Mobile is the Key

From 21 April 2015, Google’s latest mobile-friendly algorithm took place that includes responsive website usability factors in mobile searches. It means that sites that are not optimized for mobile will lose on potential leads and conversions because they will notice a significant drop in the mobile traffic percentage. Thus, you need to be extremely serious about the mobile-friendly site. 

  2. Video SEO is not optional 

Online videos have become an incredible source for sharing information. YouTube in the second largest search engine after the Google and it also owns the most watched and shared videos on the social platforms. Hence, it is not that difficult to understand the huge reach that videos naturally have. Video SEO considerably increases your chances of appearing in organic searches.

 3. Content still the king
 

It barely matters which update takes place in SEO, good quality content will always remain a vital factor to succeed. Search engines can easily detect the quality of content and if its well-written, unique, and provides informative information, you will definitely be rewarded with more traffic, leads, and conversions.

 4. Measure ROI not keyword ranking

It is good if your keywords are ranking on the first page of the search engines, but it does not mean that you have achieved your goals. Yes, you need to shift your focus on ROI instead of worrying about ranking of the keywords only. Use various analytics tools to measure the success of your marketing campaign.

If you find the best SEO services in New York to manage your campaign, you can feel assured that they will consider all crucial factors given above. These companies have experienced marketers that always stay updated with the latest trends of the market. These experienced professionals always develop a unique plan based on specific needs of the clients.

Stay ahead of the game with latest SEO techniques!

SEO marketers require staying abreast with the latest marketing trends and techniques in order to keep the competition edge. Traditional marketing methods are no longer in trend since the time Google has updated its algorithm.

Following are few latest SEO trends to watch for in 2015-

Content remains the king!
Content has always been the king, but since Google has updated its search engine algorithm focuses on quality content has increased. Less focus is on keyword saturation and more focus is on content. Thus, generating high-quality content with relevant stuffing of keywords is focused.

Rely more on social signals

Changes in search engine algorithms have not just increased the importance of content, but have also made social media an important ranking factor. Quality content with high quality social shares is considered important to elevate results in SERP.

Online security- Another important ranking factor!
Website dealing with online payment requires keeping customers information secure. Proper security measures are ought to be taken for safeguarding the information. This includes using security certificates and https instead of http for enhancing the website security. Subsequently, it helps improving the ranking of website on search engines.

A boost to Mobile-Friendly SEO
With recent Google’s search engine algorithm update regarding mobile friendly website, focus of NYC SEO company marketers have inclined towards it. It is turning out to be another important ranking factor in search engine.

Focus on conversations instead of keywords
With Google’s Hummingbird update in 2013, search engines have changed its searching methods. Now focus is on using meaning full words when making search queries, instead of just focusing on matching up keywords. Long-tail keyword or phrases are given a boost in SEO.

More of visual-based SEO
Visual media elements like graphics, images, and video is becoming widely popular and expected to continue throughout 2015. Quality content with good visual elements is turning out to be an important ranking factor over web pages with just text.

Focus on Return on Investment

Besides just emphasizing on keyword rankings, few more elements that are important are taken into consideration in 2015 that will impact website ROI. Thus, focus is switched beyond link building and keywords, to engaging content that converts leads or sales.

From the above stated points, it is quite clear what latest trends and practices are to be followed in 2015 that will push you ahead of the competition all year.