SEO marketers require staying abreast with the latest marketing trends and techniques in order to keep the competition edge. Traditional marketing methods are no longer in trend since the time Google has updated its algorithm.
Following are few latest SEO trends to watch for in 2015-
Content remains the king!
Content has always been the king, but since Google has updated its search engine algorithm focuses on quality content has increased. Less focus is on keyword saturation and more focus is on content. Thus, generating high-quality content with relevant stuffing of keywords is focused.
Rely more on social signals
Changes in search engine algorithms have not just increased the importance of content, but have also made social media an important ranking factor. Quality content with high quality social shares is considered important to elevate results in SERP.
Online security- Another important ranking factor!
Website dealing with online payment requires keeping customers information secure. Proper security measures are ought to be taken for safeguarding the information. This includes using security certificates and https instead of http for enhancing the website security. Subsequently, it helps improving the ranking of website on search engines.
A boost to Mobile-Friendly SEO
With recent Google’s search engine algorithm update regarding mobile friendly website, focus of NYC SEO company marketers have inclined towards it. It is turning out to be another important ranking factor in search engine.
Focus on conversations instead of keywords
With Google’s Hummingbird update in 2013, search engines have changed its searching methods. Now focus is on using meaning full words when making search queries, instead of just focusing on matching up keywords. Long-tail keyword or phrases are given a boost in SEO.
More of visual-based SEO
Visual media elements like graphics, images, and video is becoming widely popular and expected to continue throughout 2015. Quality content with good visual elements is turning out to be an important ranking factor over web pages with just text.
Focus on Return on Investment
Besides just emphasizing on keyword rankings, few more elements that are important are taken into consideration in 2015 that will impact website ROI. Thus, focus is switched beyond link building and keywords, to engaging content that converts leads or sales.
From the above stated points, it is quite clear what latest trends and practices are to be followed in 2015 that will push you ahead of the competition all year.
Following are few latest SEO trends to watch for in 2015-
Content remains the king!
Content has always been the king, but since Google has updated its search engine algorithm focuses on quality content has increased. Less focus is on keyword saturation and more focus is on content. Thus, generating high-quality content with relevant stuffing of keywords is focused.
Rely more on social signals
Changes in search engine algorithms have not just increased the importance of content, but have also made social media an important ranking factor. Quality content with high quality social shares is considered important to elevate results in SERP.
Online security- Another important ranking factor!
Website dealing with online payment requires keeping customers information secure. Proper security measures are ought to be taken for safeguarding the information. This includes using security certificates and https instead of http for enhancing the website security. Subsequently, it helps improving the ranking of website on search engines.
A boost to Mobile-Friendly SEO
With recent Google’s search engine algorithm update regarding mobile friendly website, focus of NYC SEO company marketers have inclined towards it. It is turning out to be another important ranking factor in search engine.
Focus on conversations instead of keywords
With Google’s Hummingbird update in 2013, search engines have changed its searching methods. Now focus is on using meaning full words when making search queries, instead of just focusing on matching up keywords. Long-tail keyword or phrases are given a boost in SEO.
More of visual-based SEO
Visual media elements like graphics, images, and video is becoming widely popular and expected to continue throughout 2015. Quality content with good visual elements is turning out to be an important ranking factor over web pages with just text.
Focus on Return on Investment
Besides just emphasizing on keyword rankings, few more elements that are important are taken into consideration in 2015 that will impact website ROI. Thus, focus is switched beyond link building and keywords, to engaging content that converts leads or sales.
From the above stated points, it is quite clear what latest trends and practices are to be followed in 2015 that will push you ahead of the competition all year.
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