Do's & Don’ts of Keywords in SEO!

In search engine optimization, we always hear the term, keywords. However, not many of us know the exact Dos and Don’ts about the keywords. Here are certain considerations that must be taken seriously, about keywords-

Research – In SEO, it is important to find right keywords. You need to find the perfect phrase that describes your website best. For this purpose, there are tools like Google AdWords on internet. In research tools, you can search about your business or services and choose the words and lines that are perfect.

Selection – In SEO, it is necessary that you choose the right words. It is important that you choose phrase that is related to your website. It is always beneficial to choose phrase that properly defines your products, services, or message. It can get you more organic traffic as well as good ranking on result pages. Wrong selection can divert your users to other web pages even if you are providing original content.

Density – After finding proper phrase, you need to use it wisely. It is important to use it in good numbers on website. Not less, not more, just enough. Many tools on internet are providing the facility to check density of keywords on a web page. Use these tools and get to know if you are doing it properly.

Placement – Finding right phrase does not mean that you can use it anywhere. Placing it properly in content or in right place is very important. It should be placed all in right locations. Forcefully adding keyword in content will do no good for your website. Words should be places smartly and relatively. Search engines like Google can easily see if your phrase is placed in relative content or not. If it is placed irrelevantly, it will discourage not only users but also your ranking.

Competition analysis – Choosing right words, placing them properly in content in good density is not enough. You will also need to see what your opponents are up to. While working in same industry, it is necessary to know about competitors to stay in competition. If they are more popular, then analysis is done regarding their phrases, density, traffic etc. It helps in finding what you are missing effectively creating a chance of improvement. If they are lower in ranking, then analysis shows what you are doing right in SEO. It gives you another chance of improving what is already good.
Search engine optimization in NYC or any corner of world is nothing without right words, so choose wisely.

6 Hidden Reasons Why Every Business Needs SEO

SEO known as Search Engine Optimization is a valuable and inseparable part of every internet marketing campaign. Business owners use this marketing platform because of numerous benefits it offers. However, still there are people who haven’t explored many hidden benefits it provides and below are some of these:

1. Cost Effective: SEO get an edge over paid advertisements when it comes to producing targeted traffic. It offers businesses a higher return on investment, as your expenses for the campaign remains identical, even if one visitor out of hundred decides to purchase your products or use your services.

2. Measurable Marketing: One of the most valuable benefits of SEO marketing campaign is that it can be measured, assessed and enhanced based upon its present performance. Specific requirements of the business can be considered to make required amendments.

3. Offline Sales: If you believe that is good for online businesses only or works better to drive online sales only, you better give it another thought. Your website is a 24-hour working sales person that is never on rest. Thus, a quality SEO campaign can bring your targeted audience at your virtual doorstep.

4. An Investment: Many people believe that SEO is a cost that they have to spare out of their budget. In actual, it’s an investment that gives you a good ROI over the long term. If your selected keywords rank in top 3 search engine results, where the most clicks go, you are expected to have more money in your wallet than you actually invested.

5. Builds Brand Reputation: Branding is a costly and complicated task. However, search engine optimization campaigns drive more traffic and if visitors receive a pleasant experience, your business is likely to store a place in their heart. Hence, this marketing platform works just about perfectly to build your brand reputation.

6. Edge over Competitions: Competition in the market is stiff and you cannot afford to miss out on any available opportunity. A professional SEO program gives you an excellent advantage over your competitors who don’t have their website ranking in top search engine results due to a poor campaign. In this competitive market, it’s all about outsmarting your competition in every possible manner.

When selecting SEO services in New York make sure that you look for a reputable organization and don’t forget to share all your business requirements with them. Look for an organization that stays updated with modern trends of the industry and practices ethical techniques only.

5 SEO Areas That Need More Attention!

Search Engine Optimization (SEO) requires no introduction, especially if you have an online business. However, we are not going to talk about the importance of SEO, but about the ways of doing it correctly. Yes, if you believe that your Search Engine Optimization campaign is going on and you can afford to take your eyes off it, the wakeup time has come for you. Look at some of the valuable aspects that many experts ignore.

Right Keywords: Keywords are the backbone of a SEO campaign and if you don’t have optimized keywords for your website, you have planned failure of your marketing program. Keyword optimization is a critical aspect that no organization can afford to ignore. Thus, be certain to ensure that you verify them with real data.

Right traffic: Even if your marketing campaign is driving high traffic, still it’s not a wow thing for you. We are talking about the quality traffic here and to ensure that visitors on your website are targeted, you can check its bounce rate. Having high bounce rate for organic search visitors is a raising alarm that they are not able to find what they were looking for. On the other hand, if you have high bounce rate for all the visitors, you have bigger issues to address.

Customer-based Content: You have a team working on your campaign and writing content for your business, but do you know what type of content they are producing. It is vital to understand that content for your website should not be just to appeal search engines, as it should involve the information that your customer care about.

Professional Website: Does not matter how hard you work on your SEO campaign, if you do not have a professional website, you shall surely end up on the losing side. Moreover, it also spoils your brand image because of the awful experience it offers to the visitors. You might be able to drive the traffic with a poor website, but you certainly cannot achieve conversions.

Limited Optimization: Search Engine Optimization is an ongoing process and you cannot afford to stop the necessary optimization tasks, once you have your website ranking in the search engine results. Do not forget that competition in the market is stiff and everyone is working hard to achieve top search engine rankings.

When looking for a New York SEO firm, make sure that the organization is Google certified and stays updated with the modern trends of industry.

Techniques You Must Stop Practising For SEO ASAP!

Search engine algorithms are constantly changing, rendering previous and so far useful SEO techniques trite and ineffective. Therefore, here is a list of optimization techniques, which all companies providing SEO services in New York are advised to stop using as they are no longer helpful in boosting up the rankings.

Article submission:

If you are still stuck with article submission websites, you are lagging way behind in the game of SEO. Not only now, but even before Panda and Penguin updates had not rolled out; this technique was never very effective for increasing online visibility.

Link building just like any other optimization method is a time-consuming, tedious and not easy at all. Therefore instead of chasing easy links, write guest blog posts as this would add value to your website by securing more exposure among audiences and reference from authoritative websites.

Publishing press releases without any real news

Now that article submission is no longer effective, it doesn’t mean that you could switch to publishing press releases randomly. Sure, you can go ahead and publish one, but only if you have something actually newsworthy to share.

Don’t publish them as a routine procedure twice a month just to secure some links from news channels. This is because every industry is loaded with millions of businesses. Therefore, unless you have done something absolutely extraordinary, getting yourself heard is going to be extremely challenging. Publishing PRs just for securing links is just as ineffective as article submission.

Publishing thin content

Thin content is unhealthy for any search engine optimization campaign and this is a point which can’t be stressed enough. Content is excellent for getting quality links, but only if it supplies real and useful information. Before devising a piece of content, ask yourself, are you writing it to build a quality audience or are you writing it for search engines. FYI these two things should never be mutually exclusive.

If you feel tired of writing the same old facts again and again, because you are running out of ways to present that information, you are probably doing it all wrong.

Focusing only on Google

Devising SEO strategies while keeping in mind only Google is like keeping all the eggs in one basket. Just like people are suggested to diverse their investment portfolio, same goes with search engine optimization. Gather statistics and see what percentage of traffic is coming from Google and how much of it is coming from other search engines, and accordingly work for it.

5 New Majestic Techniques to Enhance Your Website Ranking!

Despite of your SEO campaign, if your website in not ranking well in top search engines, times has come for you take a pause and revise your current strategy. Search engine optimization is a rapidly changing process because of frequent algorithm updates. We have crossed halfway mark of 2014 and new techniques have been identified to improve current rankings of the website for all search engines. Some of these techniques are described below:

Business Reviews: Over a certain period of time, reviews have become a critical factor of SEO and search engines use them in their ranking factors. Encourage your customers, friends and colleagues to post positive reviews about your business and also ask them if there is any room for improvement. In Local SEO approach, reviews are as important as citations or backlinks.

Questions and Answers:  There are certain websites used for questions and answers and it’s considered as a food source of getting good relevant traffic. Find such websites with a good Page Rank and look for questions related to your website or services. However, remember that you are going to answer these questions for users not for your backlink. Hence, it is essential that your answers should appear natural.

Conversion Optimization: If you are not getting a good return on investment from your present SEO campaign, you need to keep your focus on conversation optimization. Attracting more visitors on your website is only half of the job done. Yes, entire web traffic can be a waste as long as they don’t take desired actions. Conversation optimization gives you an ideal opportunity to make amendments in your campaign that will produce lucrative outcomes.

Content for Users: High quality content is the king for sure, but make sure that you are writing it for users keeping with humans in mind not the search engines. Develop content that is great, unique and most importantly informative. All handle the procedure of content curation with caution to make sure that you do it correctly.

Exploring Multimedia: By 2014, multimedia has become an inseparable part of off-page SEO techniques. You must use platforms such as YouTube, Instagram, Slideshare and Pinterest to share appropriate content, images, videos and presentations. It’s one of the most popular and reliable ways to reach your targeted audience in a smart manner.

When looking for SEO services in New York, make sure that you discuss your strategy with them and ask them about their activities plan. It will give you an idea about their knowledge of the industry and what kind of techniques they will use to deliver expected results.

6 Valuable Secrets of Every Successful PPC Campaign

PPC known as Pay Per Click, is one of the most efficient and reliable ways to reach every potential customer in the market. Many businesses have touched new heights of success with the help of a successful PPC Ad campaign. However, setting up and planning a successful Pay Per Click program is not an easy task and requires special skills and techniques. Use following tips to enhance your advertisement campaign:

1. Daily Budget: Not paying attention to your daily budget, you are putting yourself in a destructive position. Set your daily budget with caution and go with what you believe is appropriate. Remove or reduce your daily budget for the campaigns that are not delivering good return on your investment.

2. Keywords Selection: It’s a critical process that you need to perform with caution. If you are new in to Pay Per Click, you need to select keywords that are less expensive because u might throw away your precious money with inappropriate keyword selection. Popular keywords are usually expensive, thus you can use them only if you have skills of handling a successful campaign.

3. Compelling Ads to Sell Clicks: When writing ads for your program, it becomes critically important for you to write compelling, engaging and informative ads that will sell the clicks, not your products or services. It means that your advertisement must create curiosity in the minds of your customers to click on your ads and find your services. Hence, your every ad must have a call to action.

4. Landing Pages: Once you have relevant web traffic through your adverts, it’s only half of the job done. This is because if you don’t have your landing pages of the ads ideally conversion-oriented, you are likely to face more troubles than benefits out of your campaign. Make sure that you perform testing of the landing pages to ensure success of the program.

5. Conversion Rate Analysis: Study of the conversion rate gives you an excellent opportunity to analyze the progress of your campaign and make amendments whenever needed. Don’t forget that consumer behavior changes rapidly and thus, it becomes critical to optimize conversion rate and keep checking on new competitions in the market.

6. An Investment of Time: When your ad campaign goes live, you cannot afford to leave it run by itself. You need to spend quality time in order to review its performance and make tweaks to it on the regular basis. Look for an expert of the industry, if you don’t have sufficient time to spend on your ad program.

When looking for Pay Per Click services in New York, look for a Google certified organization along with a proven track record. Check their reputation online and do ask them about their plans and strategies for the campaign.

How to make your site easily crawlable and indexed by search engines?

Has your site being crawled by search engine crawlers? If no, then you need to use effective SEO strategies for various purposes like categorical, behavioral, demographic and geo-localization areas.

Following are few tips by which you can improve search engine ranking of your website on search pages:

Conduct SEO audit

Assessment of website is the foremost thing that is to be carried out, in order to determine where the site stands in search engine results pages. Detailed analysis report must be made, so that appropriate measures can be taken accordingly. Signing up with Google AdWords helps to get keyword ideas and analysis regarding return on investment.

Once everything is determined, all those things are to be used appropriately on site. To name a few is inserting of keywords in the page header, in the page URL, in the page title and within the body of the webpage.

Competitive analysis

In accordance to analysis of site for implementation of on-page strategies, it’s important to audit competitor’s websites as well, so as to know their site ranking on SERP and keyword and phrases use.

Clean site’s dirty code

In order to make crawlability and indexing of site’s pages easy for search engines, it’s important to ensure that site has clean code.
Use of HTML syntax as well as CSS is must in order to allow search engines recognize reliability of site, rather than making it think that the site is spammy and low quality.

Beside the use of basic codes, various other HTML codes are also ought to be used. For example, the use of ‘alt’ tags that offer description of images, in case image is not displayed on webpage. This helps search engines to crawl images as well, even if they are not displayed; and subsequently contributes to higher search rankings.

Do outsourcing

Outsourcing of SEO services in New York or elsewhere from a reliable digital marketing company makes more sense than doing it in-house (because only experts can very well optimize your site and monitor its performance).

Develop content strategy

Without content, SEO strategy is ineffective. This is why for effective implementation of SEO strategy, it is important to create and publish unique and informational content on site. The word informational here means content that helps to generate quality sales and bring in large traffic.

However, informative content needs to be filled with relevant keywords, so that strong foundation of SEO can be built. Subsequently, this adds to the factor of higher search engine ranking.