Search engine optimization has been used by IT companies, businesses, and professionals from all over the world to gain better rankings in SERPs. However, in past few years, a new term ‘content marketing’ also rose in the digital or online advertising. Most people get confused between this term and SEO. Not many people understand the difference yet similarities between SEO and content marketing.
Today, every SEO Company in New York or anywhere in world is getting accustomed to the content marketing. To understand the difference between both terms, you need to know what they are.
Search engine optimization is the technique in which IT professionals use tools like proper keywords, phrases, competitors’ analysis to achieve higher rankings in SERPs. Content marketing is another technique of achieving the same goals but by focusing more on the information. It uses tools like infographics, images, videos, blogs, banners and social media data.
It started as a part of SEO but today it is creating its individual identity in the digital advertising world.
What is the difference?
SEO focuses more on keywords, backlinks and meta tags etc. Experts of this profession will make sure to get proper URLs, keywords, titles and description etc., for website. On the other hand, content marketing focuses more on the quality of information. It encourages that information on site is fresh, relevant and original.
Why content marketing is gaining power?
Answer is the increasing value of quality data. Google algorithm updates like Panda, Penguin and Hummingbird are released for improving the quality of search results. These updates are focusing on the quality of data on web pages to ensure that users get what they have been looking for. Google is encouraging good quality, fresh and original data on websites. This is why, value of content is increasing.
But is it overpowering search engine optimization?
These are two very important and essential techniques of online promotion. Both of them work together to provide better results (improved ranking & increased traffic) to websites. One works to improve the quality of information on your website and other works to improve site’s ranking on SERPs. Ultimately, both techniques work for the benefits of web pages. Undoubtedly, content marketing is getting popular but SEO is still important too.
After reading above mentioned information, you can understand the difference yet connection between both essential techniques of digital advertising. You can decide which one or if both are needed for your business’s online presence.
Today, every SEO Company in New York or anywhere in world is getting accustomed to the content marketing. To understand the difference between both terms, you need to know what they are.
Search engine optimization is the technique in which IT professionals use tools like proper keywords, phrases, competitors’ analysis to achieve higher rankings in SERPs. Content marketing is another technique of achieving the same goals but by focusing more on the information. It uses tools like infographics, images, videos, blogs, banners and social media data.
It started as a part of SEO but today it is creating its individual identity in the digital advertising world.
What is the difference?
SEO focuses more on keywords, backlinks and meta tags etc. Experts of this profession will make sure to get proper URLs, keywords, titles and description etc., for website. On the other hand, content marketing focuses more on the quality of information. It encourages that information on site is fresh, relevant and original.
Why content marketing is gaining power?
Answer is the increasing value of quality data. Google algorithm updates like Panda, Penguin and Hummingbird are released for improving the quality of search results. These updates are focusing on the quality of data on web pages to ensure that users get what they have been looking for. Google is encouraging good quality, fresh and original data on websites. This is why, value of content is increasing.
But is it overpowering search engine optimization?
These are two very important and essential techniques of online promotion. Both of them work together to provide better results (improved ranking & increased traffic) to websites. One works to improve the quality of information on your website and other works to improve site’s ranking on SERPs. Ultimately, both techniques work for the benefits of web pages. Undoubtedly, content marketing is getting popular but SEO is still important too.
After reading above mentioned information, you can understand the difference yet connection between both essential techniques of digital advertising. You can decide which one or if both are needed for your business’s online presence.
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