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Friday, April 3, 2015

Have you planned your SEO marketing strategy for 2015?


Search engine optimization is not an isolated department anymore. Things have changed drastically in the SEO world due to regular algorithm updates from the search engines. As we have already entered in 2015, it becomes crucial to plan or alter your marketing strategy accordingly with the help of the best SEO Company in New York. Consider some of the most important factors given below while planning the ideal strategy for your search engine optimization campaign this year.

Best SEO Tools- If you have not used available tools to plan your keyword, optimize internal links, and analysis your campaign, you need to make a fast move. All these tools are crucial, as they give you the opportunity to improve factors such as conversion rate, landing page rankings, and theme of your site.

 Mobile Optimization- It is not a new concept, but you just cannot afford to miss it in 2015. Recent updates from Google again clarified that sites that are not mobile-friendly will face serious issues associated with their rankings in upcoming months.

Social Media Link Building-
You need to pay extra attention on social media in 2015, as it is the best platform to build long-lasting relationships with your potential customers. Social citations will play a significant role in top research rankings.

Enhanced Site functionality-
Apart from your SEO activities, you rapidly need to work on your site as well. Improve URL structure and organize the link structure, as it will allow you to focus on less links. Also, make sure that your site load quickly on all different device and browsers. Improve functionality of your site to enhance user-experience because this factor is vital for top search rankings.

User based Content- Importance of the content is not hidden from any marketer. However, it is crucial to understand that you are creating content only for users not the search engines. Thus, always make sure that the content you create is flawless, informative and user-friendly.

At the end, we can say that SEO is an evolving process and it is important to stay updated with the changing trends of the industry. Therefore, always make sure that you and company handling your campaign develops a unique and authentic strategy to achieve desired outcomes.

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