Commonly implied SEO strategies for maximum visibility in search results

Online marketing strategies keep on changing from time to time. Staying update with changing strategies is must in order to get good ranking in SERP, as well as traffic.

Following are few strategies implied by experts of SEO company NY or elsewhere-

• Optimize site for mobile search- According to recent studies, there has been an increased use of smartphones and average time of users accessing website from their mobiles is 1.85 hours a day. Looking into the increased use of smartphones and traffic coming on website from mobiles, the need for optimizing sites according to mobile search has become necessary.
• Maintain social media profiles- Maintaining and growing of site presence online is important in order to rank website page on SERP. Staying active on Facebook, Pinterest, Twitter, and more social media profiles help increasing site visibility on SERP.
• Update content regularly- Inbound links have not been outdated, but yes emphasis has been given on to quality inbound links. Producing valuable content is necessary in order to get quality links. This can be done by positing new blogs, press releases and updating site content.
• Long tail keywords work- This is an effective method to get traffic because as compared to short keywords, long keywords have typically less competition.
• Focus on user’s intent- With the update of Hummingbird, Google has changed the ranking factor. Where in past, keywords were matched with pages, Google now focuses on content and user intent.
• Consider HTTPS- With the announcement of HTTPS (Hyper Text Transfer Protocol Secure by Google last year, it has become an essential ranking factor. The site requires to be having an SSL certificate to prove its Hyper Text Transfer Protocol Secure.
• Improve URL structure- Website URL requires to be changed to static.  Keeping simple, yet descriptive and page-related keywords in URLs is must to get top ranking and better click through rates.
• Boost site’s speed- Website speed is a ranking factor in SERP. This is because good website speed provides better user experience, which eventually increases or decreases the conversion rate.
• Emphasis on ROI, not only on the keyword ranking- Ranking of keywords on SERP is no more a successful SEO campaign strategy applied by SEO firm in NYC or elsewhere these days. Nowadays, generating ROI is crucial for obtaining ranking.