How to make your business website Google friendly?

Getting listed in the first pages of SERPs is important for the online success of any business, brand or company. But getting high rankings in search results is not an easy task. New algorithm updates and increasing competition are making this task even more difficult. Not working according to guidelines can also lead to penalization due to new algorithm updates. In that case, you will require Google Panda recovery services to correct mistakes.

So, how can you make your website Google friendly and avoid penalty?

Making a website search engine friendly is a comprehensive procedure, which is divided in several aspects. Web designing and SEO are two main aspects of this procedure. Here are few tips that can help you in making your existing site Google friendly –

Web Designing

• Create Sitemap – Sitemaps makes it easier for Google crawler to crawl through website and index it properly. A sitemap can help your site in getting indexed and in getting higher ranks in SERPs. Sitemap also makes it easier for visitors to navigate through web pages.
• Prevent errors – Prevent any kind of error in web pages. Errors force visitors to quit page that will increase bounce rate. It also indicates that your website is not providing relevant and necessary information. It can harm your rankings on search results. Regularly look for broken links and correct them immediately.
• Use more content not images – Use content or text to indicate towards an important link in website. It is easier for search engines to read content compare to images. If you are using images, then make sure to use ALT attribute in them. It will make it simpler for search engines to recognize text or information you are providing.

Search Engine Optimization

• Content optimization and management – You must optimize your website’s content according to the regulations of Google. Look for duplicate, irrelevant and poor content in your web pages. Use only relevant, original and quality information in your site to make it search engine friendly. Regularly publish fresh information via blogs or other methods.
• Social Media integration – Integrate social media with your site to get social signals. The more likes & shares you get on Facebook or Google+, the more your ranking will improve. Search engines consider social signals an essential aspect in SERP rankings. Make the most of popularity of social media platforms.
• Use right keywords and links – Use Google Webmaster Tools to get correct and relevant keywords for your website. Create quality backlinks for web pages. Their quantity is not important anymore.

Follow these tips and make your site search engine friendly. These tips will gain you good rankings and hopefully, you will never need Google Penguin Recovery Services.