5 Essentials of a Successful Website

Success of an online business depends on various factors. Structure of a website is one of these many factors. A well structure website plays an important role in the success of an online business. Corporates take the help of IT companies offering web solutions in NYC or other cities to develop the perfect site. Now the question is, how do they make a good website to enhance your online business?

Answer to this question are below mentioned –

1. Responsive design – While developing website for your business, professionals usually create a responsive design. In this time, where almost everyone is using internet on their smartphone, it is a good marketing technique to reach potential customers through their mobiles. Responsive design makes it possible for your company’s web page to fit perfectly on any device’s screen. Internet users also like those pages that fits perfectly on their device’ screen and where they can understand everything clearly. This is why, responsive design is now a necessary part of well-structured website.

2. Easy navigation – Another quality of a good site is easy navigation. Users do not like to go through all links to find a little piece of information. Visitors usually like those web pages, where they can find things easily. Companies with an easily navigated websites usually get more customers compare to others. The reason is, that users are comfortable with design, they can go through site easily and spend more time on site. Engaging customers increases the chance of sales.

3. Search Engine Optimization – A well-structured web page usually comes with good search engine optimization. SEO plays an important role in the success of any online business by getting high rankings in SERPs. Customers usually open first few links in search engine results. SEO makes it possible for company’s link to appear on first page. It drives increased traffic and potential customers to business’s web page.

4. Social Media Tools – A well-structured website offers social media tools. Social networking platforms like Facebook, Google+, Twitter and MySpace etc., are the new internet marketing platforms. Providing tools on site to share your content on social media not only gains new customers but also improves your ranking on SERPs. It also improves your online presence.

5. Good speed – Good speed is another characteristic of a well-structured site. Users like those web pages that load and process fast. It encourages them to spend more time on web page, which increases the chance of sale.
Above mentioned factors can make any online business successful.

5 Common Mistakes That Web Designers Commit When Designing a Website

Any web designer can design a website, but it takes years of experience to create a flawless layout that could appeal to the visitors in the very first glance. Along with years of experience, designer need to be watchful for the below given common mistakes-

Use of flash-Flash is an amazing designing tool, but Google does not like it. They say, it increases the load time of websites and is not mobile compatible as well; both of which are true. Hence, designers should use JavaScript based libraries like jQuery or AngularJS instead of flash.

Massive images- Do you loves using big images? Well, did you know it directly impacts website’s load time, which can eventually harm a website in many ways. Use images of appropriate size and do not forget to optimize them. For optimizing, you can use tools like GruntJS-ImageMin, ImageOptim, CodeKit and PrePros.

Assuming design will fit all screen sizes-Usually, designers assume that a fixed screen size design will fit all platforms. This is a hypothetical belief! You need to create flexible designs that fit all screens, and no matter what, you must test the created design on all types of the devices.

Overuse of animations or effects-Many websites has breathtaking designs, but to meet the standards of designing, designer need to take care of many things. In addition to the above-discussed things, overuse of animations and effects is also not suggested.

Animations like elements fading in, up, down, around, etc. must use appropriately.

Non-user friendly navigation- Hyperlinking within the pages of website and with other pages is needed to be done appropriately because poor linking can hinder the navigation from one page to another or within the same page.

Subsequently, if user experience poor navigation the user will become frustrate and look for a better alternative. Hus designing and functioning go hand in hand. Therefore, while designing, designers need to always keep in mind the usability of website.

Many companies offer web solutions in NYC, but not all of them have experienced designers. You must only hire a company that has veteran web designers and can create a perfect design for your website.