Top reasons that can get your website penalized by Google

Google has been changing its algorithm constantly for the past few years. The reason for these changes is to enhance users’ experience on search engines. These updates concentrate on the content’s quality & relevance and removal of irrelevant websites.

With every new Google algorithm update (Panda, Penguin, Hummingbird) many websites get penalized for different reasons. In penalty, web pages lose their rankings or receive an official e-mail. Sometimes, web pages are removed from the SERPs altogether.

However, how can you know if your site is at a risk of penalization? Here are the top reasons that can get your website penalized by Google –

• Use of duplicate content – It is one of the main reasons for penalization from the tech giant. Information that is copied from another web page can affect your website in the worse ways. You must use only fresh, relevant, and original content on your site. You should also avoid the use of irrelevant or poor quality content.
• Inappropriate links building – Link building is an essential SEO technique. However, many people manipulate this technique to get better rankings on SERPs. However, Google has changed the methods of this practice with its algorithm updates. Purchasing and malicious links are considered inappropriate practice of link building. You need to pay close attention to the quality of backlinks now.
• Errors on web page – Internal errors on the web pages can be another reason for receiving a penalty. Visitors land on a site to get information on a certain topic. Errors show that there is no information for visitors on the web page. You need to prevent and repair all the 404s internal errors in your website to avoid these consequences.
• Content stuffed with keywords – Keyword stuffing was an old strategy that is lost now. If you are still using content stuffed with lots of keywords, it can get your website penalized by search engine.
• Issues in site – Site issues such as broken links, hidden links, too much advertisement, duplicate metadata, improper SEO structure and over optimization are some other reasons for the Google penalty.

It is important to follow all the SEO related rules, regulations and guidelines of search engines to avoid penalty. If still you site gets penalized then you can take help of IT companies providing Google penguin recovery services & Google panda recovery services. These companies can help you in recovering from the consequences and lift penalty.