Changes in SEO 2015 That You Must Familiarize Yourself

SEO is constantly changing because of the new updates. To ensure success in this marketing arena, it is necessary to stay updated with the latest trends and develop new strategies. Hence, SEO Company in NYC that you hire to manage your marketing campaign should always remain updated with new updates and current search engine guidelines. As we have entered 2015, it is vital for you to ensure that the firm you have hired has adapt the following changes-

Mobile Traffic- In 2014, mobile traffic exceeded desktop traffic, which is the reason why importance of mobile-friendly sites has increased significantly. Google always prefers top rankings to sites that provide best user experience to their visitors. Hence, it is extremely important for you to create and optimize your site for mobile traffic.

ROI Metrics- If you are still determining success of your marketing campaign based on keyword rankings, it has to make a move for you. Ranking can also be achieved by targeting useless keywords, thus you aim should be to measure your ROI to determine the overall success of campaign.

Special Social media- Gone are the days when social media was just a platform to share content. Yes, today it has become a marketing and customer-service channel that helps businesses to reach their potential customers and get engaged with the existing ones. Social media has helped numerous businesses in tremendous brand enhancement.

Video Optimization- It is expected that between 60 to 80 percent of the buyers will purchase a new product after watching a product video. Hence, it is essential for businesses to ensure that their video content appears in search. Hence, submission of optimized videos should not remain restricted to YouTube only, but also to Facebook, Twitter, etc.

Quality Content- Majority of the Google updates focuses more and more on content. Hence, regardless of what new Google update will be, you need to ensure that you use high-quality content that is relevant, flawless and is user-based. Under no circumstance, you should ignore the importance of quality content.

At the end, we can say that SEO is a technique that requires skills, knowledge, efforts, and time. If you keep yourself updated with the modern trends and always follow authentic ways to achieve desired outcomes, there are no reasons that why you cannot succeed.