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Wednesday, March 25, 2015

How social media and link building are connected?


Link building has always been an essential SEO technique. On the other hand, social media marketing has emerged as the most effective search engine optimization technique in past few years. But, are these two connected? If yes, then how?

Link building is the process of creating connections between web pages. These links are crawled by search engine giant Google to provide website a suitable rank in the SERPs. IT professionals use various techniques to build backlinks for websites such as blogging and directories. But, in past few years, social media has developed as an essential link building tool. These platforms are a great method to increase brand awareness.

IT professionals working in any SEO company in cities like NYC use platforms such as Google+, Twitter, Facebook and LinkedIn to earn more links by getting the attention of visitors.

How can you get quality backlinks from social media profiles?
  • You can start by posting quality content on your social media profiles. It includes posts, images, videos, graphics, infographics and more.
  • You should get involved in the relevant conversations, discussions and chats. It helps you to get attention of users. You can leave your website or profile’s links on chats or comments.
What are the benefits of links created through social media profiles?

High quality – Through these profiles, you can get the high quality backlinks. You just need to create sharable and relevant content (images, videos, infographics etc.) for these platforms. Visitors and followers like or share this content effectively creating backlinks for you. They are considered the best quality links since they are generated by genuine users.

But, you should make sure to use only top quality, fresh and original content for the best results. Information should be relevant to gain the attention of visitors and users. With more quality backlinks, your SERP rankings also increase since Google encourages websites with good and genuine backlinks.

Unlimited linking opportunities –
There are unlimited linking opportunities on these platforms. You get the chances to get backlinks from new, existing or potential customers, industry experts etc. You can design your link building campaign on social media on the basis of your target audience. Platforms like Facebook, Twitter and Google+ help you to find your targeted audience based on their liked pages, preferences and other details.

Many SEO professionals now believe that link building through social media is the future. Every SEO firm in cities like NYC, is using these methods for obtaining backlinks.

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