With change in Google algorithms, old SEO tactics are no longer in application. Google is changing its algorithm to deliver quality and relevant results to users.
With the need to work according to the changes being made, web marketers ought to commit mistakes (probably due to SEO misconceptions).
Following are few common mistakes that are made by search engine optimization web marketers of NYC-
Unrealistic SEO expectations
Expecting a website to rank on top search results pages instantly is something unrealistic. Making the way to the top SERP requires good SEO campaign. Days are long gone when old effortless SEO tactics were good to get ranking. Presently, one needs to spend time and money for a successful SEO campaign.
Duplicate or poor content
High quality websites get the opportunity to rank on top SERP. The word high quality means, website that meet up to the mark of search engine algorithm. Displaying unique and original content is prime factor for obtaining ranking. Websites with duplicate content suffers from the penalization of Google.
Duplicate title tags
Title tags helps in determining what the page is about. Google search engines use title tags to depict about the page. Hence, this plays a major role in ranking factor. Similar title tags on multiple pages hamper the ranking of website, thus these needs to be optimized and unique.
Publishing thin content
Content is the king in search engine optimization marketing. Website with good quality content receives good ranking in SERP, while websites with thin content cannot make their way to SERP. Google provides top ranking to sites that have well written, detailed and user-friendly content.
Broken links
Website with broken links brings negative impact on its reputation and business. Google also does not favor such websites and penalize them for it, which eventually affects its ranking. Proper analytics should be done to fix such errors.
Using wrong keywords
Website with wrong optimization of keywords might get traffic, but loses quality customers. Thus, specific keywords relating with the business product or services must be used.
Other SEO tactics being overlooked
From the above stated points, it is quite clear which SEO mistakes to avoid. Hence, always implement best SEO strategies that will ensure your brand in top SERP.
With the need to work according to the changes being made, web marketers ought to commit mistakes (probably due to SEO misconceptions).
Following are few common mistakes that are made by search engine optimization web marketers of NYC-
Unrealistic SEO expectations
Expecting a website to rank on top search results pages instantly is something unrealistic. Making the way to the top SERP requires good SEO campaign. Days are long gone when old effortless SEO tactics were good to get ranking. Presently, one needs to spend time and money for a successful SEO campaign.
Duplicate or poor content
High quality websites get the opportunity to rank on top SERP. The word high quality means, website that meet up to the mark of search engine algorithm. Displaying unique and original content is prime factor for obtaining ranking. Websites with duplicate content suffers from the penalization of Google.
Duplicate title tags
Title tags helps in determining what the page is about. Google search engines use title tags to depict about the page. Hence, this plays a major role in ranking factor. Similar title tags on multiple pages hamper the ranking of website, thus these needs to be optimized and unique.
Publishing thin content
Content is the king in search engine optimization marketing. Website with good quality content receives good ranking in SERP, while websites with thin content cannot make their way to SERP. Google provides top ranking to sites that have well written, detailed and user-friendly content.
Broken links
Website with broken links brings negative impact on its reputation and business. Google also does not favor such websites and penalize them for it, which eventually affects its ranking. Proper analytics should be done to fix such errors.
Using wrong keywords
Website with wrong optimization of keywords might get traffic, but loses quality customers. Thus, specific keywords relating with the business product or services must be used.
Other SEO tactics being overlooked
- Avoiding analytics
- Website not being crawled
- Irrelevant anchor text links
- Improper redirects
From the above stated points, it is quite clear which SEO mistakes to avoid. Hence, always implement best SEO strategies that will ensure your brand in top SERP.
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