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Sunday, July 13, 2014

Does Black hat vs. white hat still has any meaning now?

`SEO is the process that is used to increase the quality and volume of traffic towards a website that needs to be improved. The higher a website holds rankings in search engines, more people would visit it.

Black hat search engine optimization techniques are those that attempt to increase rankings using those methods which are considered deceptive and are not approved by search engines. These practices involve deception. Black hat techniques are against the standard SEO guidelines.

White hat methods on the other hand involve use of good practices to make a website appear higher in search results. These practices comply with guidelines and are genuine in nature.

The aim of content that is created under white hat proximity is created in a way that solves reader’s purpose. It is meant to increase accessibility. These practices not only follow all the optimization guidelines but also make sure that content indexed is not different from what a human user will come across.

The information presented promises readability, and relevance. It is well-structured and written in a way that is going to be useful for people. These techniques yield positive results, but take longer time than black hat to start yielding results. However, at the end, only those websites that follow fair practices are going to stay higher in search results.

Black hat practices are capable of pushing up the rankings quickly, but its followers are eventually panelized; hence all the SEO firms in NYC should refrain from using them. Since these practices yield quick results, that is what makes them tempting. But the site can get de-indexed (banned) any time, or end up being heavily punished.

Therefore, the risk involved with black hit does not make it worth using for quick benefits. Especially websites that plan to remain the business for a long time must only follow fair methods. Other than that, unfair means of optimization provide only temporary results, while the output given by ethical methods are going to be permanent. An ideal blend of appropriate keyword usage, quality content and smart marketing will offer long lasting benefits.

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