Which SEO techniques should you follow for improving your website ranking?

The two techniques are known as white hat and black hat SEO.  A question raised by most of the businesses is what is difference between white and black search engine optimization techniques?

Before understanding difference between these two techniques, it is important for SEO experts to do things that are accepted by Google, Yahoo and Bing.

However, all the search engines have their own set of rules and guidelines, therefore, make sure that you are implementing techniques that search engines call legal. On implementing illegal SEO techniques, there are high risks of websites penalized by major search engines.

Now, let’s have a detailed look at white and black hat search engine optimization techniques:

White hat SEO

White-hat SEO techniques are nothing but the ethical ways to getting rankings for websites.  These techniques are based on latest guidelines provided by search engines. Moreover, white hat techniques work better and provide long lasting results.

Following are the different types of techniques used in white hat SEO:

1. Unique content

According to latest updates made by search engines, content is the most important part of SEO. Websites can be optimized with the help of relevant and high quality content. Websites with unique content rank higher than other websites.

2. Effective keyword research

Keyword researching is an integral part of on page optimization. Keyword researching is the method of finding those words and phrases that online users use frequently for searching any information on the web.

3. Quality inbound links

Inbound links are important for both improving rankings and page rank of the websites. It is essential for websites to get high quality links from websites that rank high in the search results.

Therefore, look for professional SEO services in New York to get traffic for your website.

Black hat SEO

The main motive of black hat SEO techniques is to improve rankings of the websites by following illegal techniques that generate results in a short span of time. Major search engines are not in favor of techniques implemented in black hat search engine optimization.

Here is a list of techniques that come under black-hat search engine optimization (which must be strictly avoided):

1. Hidden content

It is a type of content, which is present in the websites but is not visible to end users.

2. Meta keyword stuffing

Meta keywords are stuffed on each page of the website but many experts stuff these keywords in large quantities in a web page.

3. Link farming

It refers to process of getting links from unrelated websites. Such links will not generate traffic, so their usage must be avoided.