White hat SEO tips that should never be missed by startups

After launching a website, next step is securing high online visibility. This is done by following effective and quality SEO services in New York. SEO methods are divided into two categories, namely white hat and black hat strategies. While black hat are the misleading and fraudulent methods that trick web crawler and search engines for securing high visibility, white hat are the right and accepted techniques.

Although these methods are slow, but yield effective results with surety of no penalty by search engines.  Given below are some strategies that startup businesses should follow for achieving a strong presence in the world of internet.

1. Many of the startups jump directly to social media and content creation during the first stages of a newly built website. However, that could turn out to be a mistake. The base of your SEO strategy is going to be the on-page platform, without which everything is going to be meaningless. Give the website a good architecture so that it is crawled easily by search engines. Make sure all the pages of website are indexed by Google.

2. Social media platform is amazingly powerful, but remember that its main purpose is not generate income. Instead of that, it is meant to encourage user conversations and boost interaction with public. This helps in promoting brand awareness by building natural links. Since your content is going to be shared directly by the public, it will help create effective back links to the website.

3. Content is the oldest SEO trick, but is no longer the same. With constant changes in Google’s guidelines, strategists are left with no choice but to create informative, useful and quality content. Post content which is going to help users. With each day passing, guidelines related to quality of content are becoming more stringent.

4. Not only the off page, but on page content should also be meaningful for customers. Content on every single page on the website should be beneficial to the visitor of the website. It should be simple, easy to understand, precise and it should be exactly what the user is looking for.

5. Initiate a guest blogging program which can offer invaluable links to your website. Make sure to post quality blogs on a regular basis. This will strengthen your relations with blog owner and help create a network by initiating conversations. Later on, you can set your own blog.