Every business in the present computer age, whether small or large is going online, and the first step towards achieving online presence is getting a website designed. However, there are some common mistakes that businesses end up making despite knowing its importance. One design flaw and you may lose many valuable customers. Take a look at what those common mistakes are:
Overlooking target audiences:
Do a research on what your core audiences will be by taking into consideration factors like age group, their psychology, attitudes, and needs. Accordingly, use the research as foundation stone for the entire design process. It is easy to end up overlooking the psychology of key audiences involved. For example, if the website targeted for women between the age group of 21 to 30, then consider using young and vibrant color schemes, and images. On the other hand, if it is for older age groups, use large font size for better visibility and keep the design simple, instead of flashy.
Going overboard:
The phrase ‘beauty is skin deep’ holds true in this context. Going for flashy graphics is not a very wise strategy in terms of designing, which every good web designing firm in NYC will be aware of. Overstuffing the website with too many color schemes will make it look cluttered and busy, and the customer may spend only a little time on the page. There is a need of striking a balance between what is attractive and simple. Therefore, do not go overboard with designing, instead keep it smooth which will make the user experience enjoyable and not distracting.
Missing on a plain call-to-action button
The only reason why a customer is visiting a webpage is because he is looking for some specific product or service. Therefore, the moment they reach the homepage, keep the path to next step obvious and clear, via call-to-action button, whether it is purchasing a product, subscription to newsletter or contact information. The best place for this button is right on the homepage on a noticeable or centralized point. If a customer is not finding immediately what he is looking for, chances are he may leave immediately.
Either doing over or under-budgeting
Many small businesses end up getting inadequate and horrible websites from inexperienced designers in order to save money. At the same time, some big companies end up spending a fortune by hiring expensive designing agencies in an attempt to reach for the stars. Therefore, instead of being money-focused, try to go for the right agency.
New York is place where one can find several reputed IT firms. This is why, if you play smart, finding the right web designing firm in NYC should not be challenging task.
Overlooking target audiences:
Do a research on what your core audiences will be by taking into consideration factors like age group, their psychology, attitudes, and needs. Accordingly, use the research as foundation stone for the entire design process. It is easy to end up overlooking the psychology of key audiences involved. For example, if the website targeted for women between the age group of 21 to 30, then consider using young and vibrant color schemes, and images. On the other hand, if it is for older age groups, use large font size for better visibility and keep the design simple, instead of flashy.
Going overboard:
The phrase ‘beauty is skin deep’ holds true in this context. Going for flashy graphics is not a very wise strategy in terms of designing, which every good web designing firm in NYC will be aware of. Overstuffing the website with too many color schemes will make it look cluttered and busy, and the customer may spend only a little time on the page. There is a need of striking a balance between what is attractive and simple. Therefore, do not go overboard with designing, instead keep it smooth which will make the user experience enjoyable and not distracting.
Missing on a plain call-to-action button
The only reason why a customer is visiting a webpage is because he is looking for some specific product or service. Therefore, the moment they reach the homepage, keep the path to next step obvious and clear, via call-to-action button, whether it is purchasing a product, subscription to newsletter or contact information. The best place for this button is right on the homepage on a noticeable or centralized point. If a customer is not finding immediately what he is looking for, chances are he may leave immediately.
Either doing over or under-budgeting
Many small businesses end up getting inadequate and horrible websites from inexperienced designers in order to save money. At the same time, some big companies end up spending a fortune by hiring expensive designing agencies in an attempt to reach for the stars. Therefore, instead of being money-focused, try to go for the right agency.
New York is place where one can find several reputed IT firms. This is why, if you play smart, finding the right web designing firm in NYC should not be challenging task.
No comments:
Post a Comment